Category Archives: Usability Testing

Consumer Reports vs. social media

Ed Farrell, director of Consumer Reports’ (CR) national research center, delivered one of the opening keynotes at the MRA/Quirk’s/CEB Corporate Researchers Conference in September. In a wide-ranging talk, one of his main areas of focus was on how his organization perceives … Continue reading

Posted in Social Media and Marketing Research, The Business of Research, Uncategorized, Usability Testing | Comments Off