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Category Archives: Uncategorized
Research is dead? That’s news to me
Over the last couple of months I have read blogs and articles proclaiming that research is either dead or dying. I don’t believe this. There is no doubt that the game is changing significantly but from where I sit, it’s … Continue reading
Tell us your research conference plans for 2012!
Most researchers would agree that attending trade shows and conferences is an important part of the profession – to get educated, to keep a finger on the pulse of the industry, to meet your peers and to build the foundation … Continue reading
Posted in Uncategorized
1 Comment
Happy holidays and sweet ‘Market Research Dreaming’
Quirk’s would like to wish you and yours a happy and safe holiday season. We’d also like to share Leominster, Mass., research software company BayaSoft’s 2011 “Market Research Dreaming” holiday e-card! We’re always flattered to be spoofed by our peers! … Continue reading
Posted in Market Research Humor, Marketing Research Resources, Uncategorized
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Fake reviews point up dangers of relying on social media data
There has been a lot of emphasis in the marketing research industry recently about mining social media and other Web sites and combining the data with text analytics in order to get a true understanding of consumers’ views. Many in the … Continue reading
Consumer Reports vs. social media
Ed Farrell, director of Consumer Reports’ (CR) national research center, delivered one of the opening keynotes at the MRA/Quirk’s/CEB Corporate Researchers Conference in September. In a wide-ranging talk, one of his main areas of focus was on how his organization perceives … Continue reading
Posted in Social Media and Marketing Research, The Business of Research, Uncategorized, Usability Testing
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The X factor in phone surveys
Last Friday night I got a call from the Minnesota Department of Health, asking for 12 to 14 minutes of my time to take a survey. This post is not about how 12 to 14 minutes turned into 19 minutes, … Continue reading
Posted in Uncategorized
1 Comment
Time drags, time flies: A decade in marketing research
As we approach the 10th anniversary of the 9/11 attacks this weekend, it seems a good time to take a few minutes to reflect not only on that tragic day but also on all the changes that have taken place … Continue reading
Quirk’s looks back: ‘online’ news in the 1980s
This October, Quirk’s Marketing Research Review will celebrate its 25th anniversary. The October issue will not only focus on where research is headed but also take look back at marketing research over the past 25 years. While researching the state … Continue reading
Who’s zoomin’ who?
I read with interest this piece from Adweek about how ad agency Wieden + Kennedy’s success on the Old Spice campaign has supposedly caused Procter & Gamble to throw caution to the wind and bypass its usual ad-testing procedures. I’m … Continue reading
Posted in Advertising Research, Consumer Research, Focus Groups, Market Research Humor, Qualitative Research, Uncategorized
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The highs and lows of cable TV cord-cutting
Last fall, our family downgraded our cable package, going from the heights of high-def to the depths of DVR-less basic cable. It wasn’t easy, let me tell you. I love me my HDTV. But it made budgetary sense so we … Continue reading
Posted in Advertising Research, Uncategorized
2 Comments
