Category Archives: The Business of Research

Photo recap from Cocktails with Quirk’s in New York!

We’ve been having a blast hosting Cocktails with Quirk’s, a series of free networking events for researchers to network with their peers in a casual, comfortable environment. Our next party is coming up on Monday, May 19th, at the Karl … Continue reading

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Infographic: 5 MR methodologies and how to use them

When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the … Continue reading

Posted in Consumer Research, Data Processing, Focus Groups, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Quantitative Research, The Business of Research | Comments Off

Research-y solutions for the super-small budget

The majority of Quirk’s subscribers are client-side researchers, many of whom lead research departments in large, siloed organizations. It’s a common theme among our authors – and among presenters at trade shows we attend – to share tips on “how … Continue reading

Posted in Consumer Research, Demographics, Market Research in the News, The Business of Research | Comments Off

QRCA speakers: big data = big opportunity for MR

It’s been an interesting day-and-a-half here in sunny San Diego (is San Diego ever not sunny?) at the annual QRCA conference. The hunt for themes has been an easy one: The three sessions I’ve attended so far have all touched … Continue reading

Posted in Big Data, Innovation in Market Research, Market Research Techniques, Marketing Research Jobs, Research Industry Trends, The Business of Research | Comments Off

What if insights isn’t a very insightful term?

Here in the editorial department at Quirk’s, one of our favorite pastimes is to marvel at the wonders of business-speak. As we sort through the press releases that crowd our in-boxes and pore over the links to the new-product announcements … Continue reading

Posted in Qualitative Research, Quantitative Research, State of the Research Industry, The Business of Research | Comments Off

Researchers offer their views on the technology vs. MR battle

Earlier this summer, a conversation thread in the Quirk’s Marketing Research & Insights Group on LinkedIn sparked a series of passionate and well-considered posts. The thread – titled “Is there still room for the human researcher or has technology taken … Continue reading

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Scared by big data? Not these researchers.

One of the current memes in the research biz is that big data will lead to the obsolescence of marketing research. The new breed of C-suiters, the thinking goes, will find the act of asking consumers about what they did … Continue reading

Posted in Market Research Best Practices, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 1 Comment

Big data = front-page news

In recent years, “big data” has become impossible to ignore and is a common topic of conversation in our offices. Turns out, it’s not only the research industry that’s talking. This morning, I was surprised to see that big data … Continue reading

Posted in Data Collection/Field Services, Data Processing, Market Research in the News, Research Industry Trends, The Business of Research | Comments Off

Notes from the ARF Re:think – ‘No more naked research’

Here’s a quick recap of some of the highlights from a busy first day of the ARF’s Re:think event! • “Traditional” methods appear to have some surprising resilience, according to data presented by SSI’s Kristin Cavallaro and Jay Meyers. In … Continue reading

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Will Salt Sugar Fat bring heat on marketing research?

This past Sunday I read with great interest – and concern – an article from the February 24 edition of The New York Times Magazine called “The Extraordinary Science of Addictive Junk Food.” Excerpted from Pulitzer Prize-winning writer Michael Moss’s … Continue reading

Posted in Consumer Research, Food/Sensory Research, Market Research in the News, Product Research, The Business of Research | 1 Comment