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Category Archives: The Business of Research
Big data = front-page news
In recent years, “big data” has become impossible to ignore and is a common topic of conversation in our offices. Turns out, it’s not only the research industry that’s talking. This morning, I was surprised to see that big data … Continue reading
Notes from the ARF Re:think – ‘No more naked research’
Here’s a quick recap of some of the highlights from a busy first day of the ARF’s Re:think event! • “Traditional” methods appear to have some surprising resilience, according to data presented by SSI’s Kristin Cavallaro and Jay Meyers. In … Continue reading
Will Salt Sugar Fat bring heat on marketing research?
This past Sunday I read with great interest – and concern – an article from the February 24 edition of The New York Times Magazine called “The Extraordinary Science of Addictive Junk Food.” Excerpted from Pulitzer Prize-winning writer Michael Moss’s … Continue reading
If crowdsourcing can work in North Korea…
In the past when I’ve written about crowdsourcing, it’s typically been pointing out its flaws, not extolling its virtues. While crowdsourcing failed for Kraft’s vegemite offering iSnack 2.0 and Mountain Dew’s “Dub the Dew” contest, it proved to be a … Continue reading
Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, The Business of Research
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The many ways research finds us
You know how it is when you hear a new word for the first time or learn an actor’s name and then suddenly, you’re hearing it or seeing it at every turn? Working in marketing research has had that effect … Continue reading
Posted in Customer Satisfaction, Online Surveys and Research, Telephone Interviewing, The Business of Research
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Another great use of eye-tracking technology
I was watching the local news the other night and it featured a great feel-good piece on eye-tracking technology. While this story is not about marketing research or insights, it does show the great promise and possibilities of eye-tracking.
Posted in Eye-tracking Research, Innovation in Market Research, Research Software, The Business of Research
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Market research analyst: a desirable profession
Having just returned from The Market Research Event 2012 in Boca Raton, Fla., it’s obvious to us that researchers are passionate and invested in their careers. And why shouldn’t they be?! Researchers have it pretty good compared to the rest … Continue reading
Posted in Market Research in the News, Marketing Research Jobs, The Business of Research
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Acquisitions fueling research company growth
The results from the American Marketing Association’s (AMA) annual Honomichl Global Top 25 Report have been out for some weeks now but a recent press release from the AMA offered several interesting data points that are worth passing along. Click … Continue reading
Promising but bewildering: a look back at Shopper Insights in Action
Path to purchase. Point of sale. The moment of truth. Winning at retail. Whether shopper insights is your bag or not, most research professionals are more than familiar with these phrases. It seems you can’t swing a dead cat in … Continue reading
Posted in Consumer Research, Research Industry Trends, The Business of Research
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All eyes on the Equus: Hyundai reps recruit at the MRA
I promise that this will be my last blog post about the recent MRA annual conference but I feel like I wouldn’t be doing the gathering justice if I didn’t talk about what everyone else was talking about: Hyundai! When … Continue reading
