Category Archives: The Business of Research

Best in show at The Quirk’s Event

We’ve received the results of our attendee survey and it’s clear the inaugural Quirk’s Event was a success! Attendees were delighted with the fun and unique networking and learning opportunities the event had to offer. Held February 23-24 at the … Continue reading

Posted in Research Blogs and Communities, The Business of Research | Comment

Photo recap from The Quirk’s Event

The Quirk’s Event photo gallery and video are finally up and we wanted to share a few photos from the event, which took place on February 23-24, 2015, at the New York Marriott at the Brooklyn Bridge. A huge thank … Continue reading

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New challenges for MR: Q&A with Printemps des Etudes

Editor’s note: Quirk’s conducted a Q&A session with Stéphanie Perrin, manager and commissioner-general, Printemps des Etudes, regarding major trends in MR and the benefits of attending marketing research conferences. What are some of the major trends or forces affecting the marketing … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends, The Business of Research | Comments Off

Don’t call me honey: How an unsatisfied corporate researcher got ‘em talking

We love to see articles spark lively online conversations that discuss the industry and work to drive positive change in MR. So we were thrilled when an article by Kristen Santos – manager, market planning and analysis for Daimler Trucks … Continue reading

Posted in Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, State of the Research Industry, The Business of Research | Comments Off

Photo recap from Cocktails with Quirk’s in Boca Raton!

We’ve had a blast hosting Cocktails with Quirk’s, a series of free events for researchers to network with their peers in a casual, comfortable environment. Our next party will be on Monday, February 23, in the New York Marriott Brooklyn … Continue reading

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A little holiday humor

Quirk’s would like to wish you and yours a happy and safe holiday season.

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Q&A: How research partners can take advantage of big changes in MR

In conjunction with his speaking appearance at its Research Asia Interactive Conference in June, the Asia-based magazine Marketing published an interview with Tyrone Almeida, director, insights and planning, Asia Pacific/S.S. Africa, Kellogg Company, to find out how Kellogg’s has taken advantage … Continue reading

Posted in Big Data, Consumer Research, Product Research, Promotion Research, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 2 Comments

Photo recap from Cocktails with Quirk’s in New York!

We’ve been having a blast hosting Cocktails with Quirk’s, a series of free networking events for researchers to network with their peers in a casual, comfortable environment. Our next party is coming up on Monday, May 19th, at the Karl … Continue reading

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Infographic: 5 MR methodologies and how to use them

When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the … Continue reading

Posted in Consumer Research, Data Processing, Focus Groups, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Quantitative Research, The Business of Research | Comments Off

Research-y solutions for the super-small budget

The majority of Quirk’s subscribers are client-side researchers, many of whom lead research departments in large, siloed organizations. It’s a common theme among our authors – and among presenters at trade shows we attend – to share tips on “how … Continue reading

Posted in Consumer Research, Demographics, Market Research in the News, The Business of Research | Comments Off