Category Archives: Telephone Interviewing

The many ways research finds us

You know how it is when you hear a new word for the first time or learn an actor’s name and then suddenly, you’re hearing it or seeing it at every turn? Working in marketing research has had that effect … Continue reading

Posted in Customer Satisfaction, Online Surveys and Research, Telephone Interviewing, The Business of Research | Comments Off

Quality control and judgment calls: Would you count this survey complete?

Filling quotas with high-quality completes while providing quick turnaround is the aspiration of every researcher. Unfortunately, researchers are sometimes forced to choose between the two. Back in college when I worked as a telephone interviewer, I was calling on a … Continue reading

Posted in Business-To-Business Research, Interviewing, Market Research Humor, Quantitative Research, Telephone Interviewing, The Business of Research | 5 Comments

A panel finally wants me!

Working in the research industry, co-workers around here are often sharing their experiences about being approached to participate in research, whether it’s after trying a new product at a fair or providing feedback on the car-buying experience. I have to … Continue reading

Posted in Consumer Research, Customer Satisfaction, Panels, Telephone Interviewing | 1 Comment