Category Archives: Telephone Interviewing

Quality control and judgment calls: Would you count this survey complete?

Filling quotas with high-quality completes while providing quick turnaround is the aspiration of every researcher. Unfortunately, researchers are sometimes forced to choose between the two. Back in college when I worked as a telephone interviewer, I was calling on a … Continue reading

Posted in Business-To-Business Research, Interviewing, Market Research Humor, Quantitative Research, Telephone Interviewing, The Business of Research | 5 Comments

A panel finally wants me!

Working in the research industry, co-workers around here are often sharing their experiences about being approached to participate in research, whether it’s after trying a new product at a fair or providing feedback on the car-buying experience. I have to … Continue reading

Posted in Consumer Research, Customer Satisfaction, Panels, Telephone Interviewing | 1 Comment