Category Archives: Survey Development

People connects with readers using data-driven giveaways page

Borrowing an age-old approach to market research and data collection, Time Inc.’s People has launched a giveaways page in its Style section managed by Poshly, a survey platform for beauty brands. “We’re seeing data collected at an alarmingly high rate,” … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Survey Development | Comments Off

Following up: Customer-sat survey addresses employee-coaching problem

A popular topic on this blog over the past year has been customer satisfaction surveys and their accompanying issues. Among these is the issue of employee involvement, when workers inform a customer about a survey. Whether it’s a cashier reminding … Continue reading

Posted in Customer Satisfaction, Marketing Best Practices, Quantitative Research, Research Industry Trends, Survey Development | Comments Off

Is there more to this site than meets the eye?

Has anyone out there seen this? Go ahead, click over there, then come back. I stumbled upon it looking for data on at-register/on-receipt customer satisfaction surveys and was surprised to find a well-maintained blog-style site dedicated to this very thing. … Continue reading

Posted in Consumer Research, Customer Satisfaction, Quantitative Research, Survey Development, The Business of Research | Comments Off

Customer satisfaction research: How soon is too soon?

There’s an old saying that, in life, timing is everything. Based on my recent experiences, I think this adage applies to customer satisfaction research as well. Last month, my wife and I went to purchase a used Toyota Camry hybrid (we … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Online Surveys and Research, Survey Development, Uncategorized | 6 Comments