Category Archives: State of the Research Industry

Q&A: How research partners can take advantage of big changes in MR

In conjunction with his speaking appearance at its Research Asia Interactive Conference in June, the Asia-based magazine Marketing published an interview with Tyrone Almeida, director, insights and planning, Asia Pacific/S.S. Africa, Kellogg Company, to find out how Kellogg’s has taken advantage … Continue reading

Posted in Big Data, Consumer Research, Product Research, Promotion Research, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 2 Comments

What if insights isn’t a very insightful term?

Here in the editorial department at Quirk’s, one of our favorite pastimes is to marvel at the wonders of business-speak. As we sort through the press releases that crowd our in-boxes and pore over the links to the new-product announcements … Continue reading

Posted in Qualitative Research, Quantitative Research, State of the Research Industry, The Business of Research | Comments Off

Researchers offer their views on the technology vs. MR battle

Earlier this summer, a conversation thread in the Quirk’s Marketing Research & Insights Group on LinkedIn sparked a series of passionate and well-considered posts. The thread – titled “Is there still room for the human researcher or has technology taken … Continue reading

Posted in Research Industry Trends, State of the Research Industry, The Business of Research | Comments Off

Scared by big data? Not these researchers.

One of the current memes in the research biz is that big data will lead to the obsolescence of marketing research. The new breed of C-suiters, the thinking goes, will find the act of asking consumers about what they did … Continue reading

Posted in Market Research Best Practices, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 1 Comment

Airlines are paying attention to their research data – no, really!

For all the Sturm und Drang about the failings of research, it’s always heartening to read an article that shows that research actually works! In his ‘Dear airline, here’s the problem…’ article, which was the April 4 installment of The … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research in the News, State of the Research Industry | Comments Off

Final reflections on the CRC 2012

It’s been a week since I returned to the office from the Corporate Researchers Conference (CRC) in Dallas and there are just a few more observations I wanted to share with the Quirk’s audience. Since the economy tanked, everyone’s been … Continue reading

Posted in State of the Research Industry, Training/Research Education | Comments Off

Reporting from CRC 2012: Advice from another CEO who gets it

I’m blogging today from the second-annual Corporate Researchers Conference in Dallas. With the first day under our belts, I wanted to share some juicy nuggets from Wednesday’s closing keynote speaker, former Southwest Airlines CEO Jim Parker (2001-2004). Anyone who has … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Marketing Research Jobs, State of the Research Industry | Comments Off

Acquisitions fueling research company growth

The results from the American Marketing Association’s (AMA) annual Honomichl Global Top 25 Report have been out for some weeks now but a recent press release from the AMA offered several interesting data points that are worth passing along. Click … Continue reading

Posted in Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment

Hold your fire! SurveyMonkey extends an olive branch

The dirtiest word in DIY research had top billing during the first day of the Marketing Research Association’s annual conference in San Diego. Curiosity was building around SurveyMonkey CEO David Goldberg’s keynote speech and the room let out an audible … Continue reading

Posted in Consumer Research, Marketing Best Practices, Online Surveys and Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment

Research is dead? That’s news to me

Over the last couple of months I have read blogs and articles proclaiming that research is either dead or dying. I don’t believe this. There is no doubt that the game is changing significantly but from where I sit, it’s … Continue reading

Posted in Data Collection/Field Services, Innovation in Market Research, Marketing Research Resources, Research Industry Trends, State of the Research Industry, The Business of Research, Uncategorized | 4 Comments