Category Archives: State of the Research Industry

10 commandments for keeping up with the pace of change

Stan Sthanunathan, senior vice president, consumer and market insights at Unilever, recently spoke during the opening keynote of the MRS’s annual conference, Impact 2016, which took place in London on March 15 and 16. Taking a look at the “seismic … Continue reading

Posted in Brand and Image Research, Innovation in Market Research, Market Research Best Practices, Research Blogs and Communities, State of the Research Industry | 1 Comment

The value behind client-centered MR

In May, Quirk’s Editor Joe Rydholm moderated a conversation with executives from three research firms as part of a Quirk’s-hosted and Deltek-sponsored Webinar. The execs explored some of the issues they’re facing running their companies and the growth opportunities available … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, State of the Research Industry, The Business of Research, Training/Research Education | 1 Comment

Don’t call me honey: How an unsatisfied corporate researcher got ‘em talking

We love to see articles spark lively online conversations that discuss the industry and work to drive positive change in MR. So we were thrilled when an article by Kristen Santos – manager, market planning and analysis for Daimler Trucks … Continue reading

Posted in Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, State of the Research Industry, The Business of Research | Comments Off

Q&A: How research partners can take advantage of big changes in MR

In conjunction with his speaking appearance at its Research Asia Interactive Conference in June, the Asia-based magazine Marketing published an interview with Tyrone Almeida, director, insights and planning, Asia Pacific/S.S. Africa, Kellogg Company, to find out how Kellogg’s has taken advantage … Continue reading

Posted in Big Data, Consumer Research, Product Research, Promotion Research, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 2 Comments

What if insights isn’t a very insightful term?

Here in the editorial department at Quirk’s, one of our favorite pastimes is to marvel at the wonders of business-speak. As we sort through the press releases that crowd our in-boxes and pore over the links to the new-product announcements … Continue reading

Posted in Qualitative Research, Quantitative Research, State of the Research Industry, The Business of Research | Comments Off

Researchers offer their views on the technology vs. MR battle

Earlier this summer, a conversation thread in the Quirk’s Marketing Research & Insights Group on LinkedIn sparked a series of passionate and well-considered posts. The thread – titled “Is there still room for the human researcher or has technology taken … Continue reading

Posted in Research Industry Trends, State of the Research Industry, The Business of Research | Comments Off

Scared by big data? Not these researchers.

One of the current memes in the research biz is that big data will lead to the obsolescence of marketing research. The new breed of C-suiters, the thinking goes, will find the act of asking consumers about what they did … Continue reading

Posted in Market Research Best Practices, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 1 Comment

Airlines are paying attention to their research data – no, really!

For all the Sturm und Drang about the failings of research, it’s always heartening to read an article that shows that research actually works! In his ‘Dear airline, here’s the problem…’ article, which was the April 4 installment of The … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research in the News, State of the Research Industry | Comments Off

Final reflections on the CRC 2012

It’s been a week since I returned to the office from the Corporate Researchers Conference (CRC) in Dallas and there are just a few more observations I wanted to share with the Quirk’s audience. Since the economy tanked, everyone’s been … Continue reading

Posted in State of the Research Industry, Training/Research Education | Comments Off

Reporting from CRC 2012: Advice from another CEO who gets it

I’m blogging today from the second-annual Corporate Researchers Conference in Dallas. With the first day under our belts, I wanted to share some juicy nuggets from Wednesday’s closing keynote speaker, former Southwest Airlines CEO Jim Parker (2001-2004). Anyone who has … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Marketing Research Jobs, State of the Research Industry | Comments Off