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Category Archives: State of the Research Industry
Research is dead? That’s news to me
Over the last couple of months I have read blogs and articles proclaiming that research is either dead or dying. I don’t believe this. There is no doubt that the game is changing significantly but from where I sit, it’s … Continue reading
A new form of sugging?
I’m a member of an online survey panel and have lately noticed a disturbing practice by the panel’s operator. On my home page on the panel’s site, included among the list of links to available surveys for which I’m urged … Continue reading
Is too much emphasis being placed on the “Like” button?
Who doesn’t want to be liked? We spend a vast majority of our life trying to get people to approve of us. Companies are no different. In an attempt to connect with their customers and potential customers, more and more organizations are … Continue reading
Make new trends but keep the old: Researchers reflect on TMRE programming
At The Market Research Event 2011 (TMRE) earlier this week I had the pleasure of attending over a dozen sessions and keynote speeches and, quite frankly, I was wowed by the programming. Working at a magazine that’s been around for … Continue reading
A little ditty about Stan and Diane
As you might expect, the room was SRO for Tuesday morning’s chat between Communispace’s Diane Hessan and Coke’s Stan Sthanunathan on this second day of the Market Research Event. Sthanunathan, master of the quotable research bon mot, didn’t disappoint. While he … Continue reading
Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Marketing Research Jobs, State of the Research Industry
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Reflections on ESOMAR Congress: Asking the big questions to put research findings in the context of consumers
I’m back stateside from the ESOMAR Annual Congress and it’s taken some time to process everything that was packed into those three days. This was my first European marketing research conference and I was thankful for the opportunity to hear … Continue reading
Posted in Association News, Consumer Research, International Research, Research Industry Trends, State of the Research Industry
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Quirk’s looks back: ‘online’ news in the 1980s
This October, Quirk’s Marketing Research Review will celebrate its 25th anniversary. The October issue will not only focus on where research is headed but also take look back at marketing research over the past 25 years. While researching the state … Continue reading
Research as an art and a science
Hello, readers! Today I’m coming to you live from the 53rd-annual Marketing Research Association conference in Washington, D.C. This morning I sat in on a three-hour workshop focused on mobile mixed-mode research. One of the presenters, Steve Murrill of Meta … Continue reading
Why DIY marketing research is good for our industry
There is a lot of talk among marketing researchers that DIY research is bad for the industry. I, for one, am not convinced. I understand the fear among research suppliers that DIY will cut into their business. I also understand … Continue reading
MRA/Quirk’s/MREB announce Corporate Researchers Conference
Quirk’s is happy to announce that we are working with the Marketing Research Association (MRA) and the Market Research Executive Board program of the Corporate Executive Board Company (CEB) to produce a new conference aimed at corporate marketing researchers and … Continue reading
Posted in Market Research Best Practices, Research Industry Trends, State of the Research Industry, The Business of Research
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