Category Archives: Social Media and Marketing Research

Security and privacy: Are top consumer Web sites making the grade?

Editor’s note: The complete 2014 Audit & Honor Roll report and methodology can be accessed here. All quotes come from an OTA press statement. OTA used a combination of resources, including Alexa, comScore, the FDIC, government rankings and Internet Retailer … Continue reading

Posted in Consumer Research, Social Media and Marketing Research | Comment

E-com earning trust? Social networking has a ways to go

Consumers don’t trust and don’t use social networking sites when it comes to e-commerce, new research for YouGov shows. The “E-commerce: Trust in online transactions” report shows that 55 percent of online shoppers say a store having a presence on … Continue reading

Posted in Advertising Research, Consumer Psychology, Consumer Research, Public Opinion/Social Research, Social Media and Marketing Research | Comment

Q&A: How research partners can take advantage of big changes in MR

In conjunction with his speaking appearance at its Research Asia Interactive Conference in June, the Asia-based magazine Marketing published an interview with Tyrone Almeida, director, insights and planning, Asia Pacific/S.S. Africa, Kellogg Company, to find out how Kellogg’s has taken advantage … Continue reading

Posted in Big Data, Consumer Research, Product Research, Promotion Research, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 1 Comment

Studies seek to measure impact of social media on TV viewing

Nineteen percent of online Americans ages 15-to-54 say they are reached by social media at least once a day regarding prime-time TV, according to a study from the New York-based industry group Council for Research Excellence (CRE). For example, someone … Continue reading

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Software execs like social media but rely on face-to-face for marketing

The use of social media in corporate marketing remains high and mobile marketing is gaining significant ground, according to an annual survey of marketing executives released by the Software and Information Industry Association (SIIA), a trade association for the software … Continue reading

Posted in Business-To-Business Research, Marketing Best Practices, Social Media and Marketing Research | Comments Off

A belated Twitter birthday infographic: Brands understand importance but lack direction

Last Friday, Twitter celebrated its eighth birthday. It doesn’t seem like it’s been almost a decade since the dawn of the ever-trendy and enduring hashtag but perhaps that’s because brands were slow to adopt the microblogging platform. According to research … Continue reading

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Sapient CMO on the multi-screen success of March Madness

March Madness is upon us. Tomorrow is the first full day of games for the 2014 NCAA men’s basketball championship tournament and the deadline to submit the perfect bracket to get your hands on Warren Buffett’s $1 billion is fast … Continue reading

Posted in Advertising Research, Brand and Image Research, Media Research, Social Media and Marketing Research, Television Research | Comments Off

Advice to Facebook – and marketers – for winning back teens

I have a friend who teaches high school Spanish here in the Twin Cities. She’s my lifeline to what the cool kids are up to these days. Earlier this year, she told me Facebook is so over – it’s all … Continue reading

Posted in Advertising Research, Kids/Youth Research, Social Media and Marketing Research | Comments Off

Despite disappointment, Sochi owned social

Since childhood, I’ve been someone who went radio silent and became one with my couch cushions during the Olympics. This year? Not so much. Personally, I’m not sure if it was the U.S.’s lackluster performance (see: second in overall medals; … Continue reading

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Does time-related information increase the impact of postitive online reviews?

Many companies are increasingly confused and upset about how to deal with negative online consumer reviews, says Zoey Chen of Georgia Tech Scheller College of Business. One way to overcome consumers’ overreliance on negative word of mouth would be to … Continue reading

Posted in Brand and Image Research, Food/Sensory Research, Social Media and Marketing Research | Comments Off