Category Archives: Social Media and Marketing Research

A belated Twitter birthday infographic: Brands understand importance but lack direction

Last Friday, Twitter celebrated its eighth birthday. It doesn’t seem like it’s been almost a decade since the dawn of the ever-trendy and enduring hashtag but perhaps that’s because brands were slow to adopt the microblogging platform. According to research … Continue reading

Posted in Social Media and Marketing Research | Comment

Sapient CMO on the multi-screen success of March Madness

March Madness is upon us. Tomorrow is the first full day of games for the 2014 NCAA men’s basketball championship tournament and the deadline to submit the perfect bracket to get your hands on Warren Buffett’s $1 billion is fast … Continue reading

Posted in Advertising Research, Brand and Image Research, Media Research, Social Media and Marketing Research, Television Research | Comment

Advice to Facebook – and marketers – for winning back teens

I have a friend who teaches high school Spanish here in the Twin Cities. She’s my lifeline to what the cool kids are up to these days. Earlier this year, she told me Facebook is so over – it’s all … Continue reading

Posted in Advertising Research, Kids/Youth Research, Social Media and Marketing Research | Comment

Despite disappointment, Sochi owned social

Since childhood, I’ve been someone who went radio silent and became one with my couch cushions during the Olympics. This year? Not so much. Personally, I’m not sure if it was the U.S.’s lackluster performance (see: second in overall medals; … Continue reading

Posted in Social Media and Marketing Research, Television Research | Comment

Does time-related information increase the impact of postitive online reviews?

Many companies are increasingly confused and upset about how to deal with negative online consumer reviews, says Zoey Chen of Georgia Tech Scheller College of Business. One way to overcome consumers’ overreliance on negative word of mouth would be to … Continue reading

Posted in Brand and Image Research, Food/Sensory Research, Social Media and Marketing Research | Comments Off

Study shows how we limit our social networks

Despite the way that mobile technologies and social networking sites have made it easier to stay in touch with large numbers of acquaintances, a new study has shown that people still put most of their efforts into communicating with small … Continue reading

Posted in Consumer Research, Lifecycle/Lifestyle Research, Social Media and Marketing Research | Comments Off

What’s the measure of a Millennial?

Last week, my husband celebrated a milestone birthday and nothing gives a person pause quite like starting a new decade. As we reflected on the past 10 years and took inventory of where he is now, at 30, we came … Continue reading

Posted in Demographics, Online Surveys and Research, Social Media and Marketing Research | Comments Off

Quirk’s reader: Nielsen/Twitter item was off-base

Editor’s note: We received the following note from a reader in response to an item in the Survey Monitor section of our October 2013 issue (“#twitterontv – How tweeting can increase on-air TV ratings”), which was compiled from a Nielsen … Continue reading

Posted in Media Research, Social Media and Marketing Research | Comments Off

Pier 1, are you listening?

Back in 2006, my husband and I were gifted a set of red and white wine glasses from the Pier 1 Imports Essentials collection. They may not be fancy but they’re classic, sturdy and affordable. And what I always liked … Continue reading

Posted in Customer Satisfaction, Employee Studies, Marketing Best Practices, Research Industry Trends, Social Media and Marketing Research | Comments Off

Scared by big data? Not these researchers.

One of the current memes in the research biz is that big data will lead to the obsolescence of marketing research. The new breed of C-suiters, the thinking goes, will find the act of asking consumers about what they did … Continue reading

Posted in Market Research Best Practices, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 1 Comment