Category Archives: Social Media and Marketing Research

Studies seek to measure impact of social media on TV viewing

Nineteen percent of online Americans ages 15-to-54 say they are reached by social media at least once a day regarding prime-time TV, according to a study from the New York-based industry group Council for Research Excellence (CRE). For example, someone … Continue reading

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Software execs like social media but rely on face-to-face for marketing

The use of social media in corporate marketing remains high and mobile marketing is gaining significant ground, according to an annual survey of marketing executives released by the Software and Information Industry Association (SIIA), a trade association for the software … Continue reading

Posted in Business-To-Business Research, Marketing Best Practices, Social Media and Marketing Research | Comments Off

A belated Twitter birthday infographic: Brands understand importance but lack direction

Last Friday, Twitter celebrated its eighth birthday. It doesn’t seem like it’s been almost a decade since the dawn of the ever-trendy and enduring hashtag but perhaps that’s because brands were slow to adopt the microblogging platform. According to research … Continue reading

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Sapient CMO on the multi-screen success of March Madness

March Madness is upon us. Tomorrow is the first full day of games for the 2014 NCAA men’s basketball championship tournament and the deadline to submit the perfect bracket to get your hands on Warren Buffett’s $1 billion is fast … Continue reading

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Advice to Facebook – and marketers – for winning back teens

I have a friend who teaches high school Spanish here in the Twin Cities. She’s my lifeline to what the cool kids are up to these days. Earlier this year, she told me Facebook is so over – it’s all … Continue reading

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Despite disappointment, Sochi owned social

Since childhood, I’ve been someone who went radio silent and became one with my couch cushions during the Olympics. This year? Not so much. Personally, I’m not sure if it was the U.S.’s lackluster performance (see: second in overall medals; … Continue reading

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Does time-related information increase the impact of postitive online reviews?

Many companies are increasingly confused and upset about how to deal with negative online consumer reviews, says Zoey Chen of Georgia Tech Scheller College of Business. One way to overcome consumers’ overreliance on negative word of mouth would be to … Continue reading

Posted in Brand and Image Research, Food/Sensory Research, Social Media and Marketing Research | Comments Off

Study shows how we limit our social networks

Despite the way that mobile technologies and social networking sites have made it easier to stay in touch with large numbers of acquaintances, a new study has shown that people still put most of their efforts into communicating with small … Continue reading

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What’s the measure of a Millennial?

Last week, my husband celebrated a milestone birthday and nothing gives a person pause quite like starting a new decade. As we reflected on the past 10 years and took inventory of where he is now, at 30, we came … Continue reading

Posted in Demographics, Online Surveys and Research, Social Media and Marketing Research | Comments Off

Quirk’s reader: Nielsen/Twitter item was off-base

Editor’s note: We received the following note from a reader in response to an item in the Survey Monitor section of our October 2013 issue (“#twitterontv – How tweeting can increase on-air TV ratings”), which was compiled from a Nielsen … Continue reading

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