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Category Archives: Social Media and Marketing Research
Notes from the ARF Re:think – ‘No more naked research’
Here’s a quick recap of some of the highlights from a busy first day of the ARF’s Re:think event! • “Traditional” methods appear to have some surprising resilience, according to data presented by SSI’s Kristin Cavallaro and Jay Meyers. In … Continue reading
Mountain Dew crowdsourcing project goes off the rails
Crowdsourcing is a growing trend in the research industry, garnering praise for facilitating true collaboration and for engaging fans and consumers by letting their voices be heard – unfiltered. And while crowdsourcing has worked for Ben & Jerry’s, vitaminwater and … Continue reading
Social media not driving the car-buying process
Since we consumers are all so obsessed with researching products online before we buy them (or at least it feels like we are, if press accounts are any guide), the process of buying a new car would seemingly lend itself … Continue reading
Posted in Consumer Research, Social Media and Marketing Research
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More tips on using Pinterest for market research
Back in February, Quirk’s Editor Joe Rydholm posted a blog that featured links to articles about Pinterest and best practices for using Pinterest as part of a marketing program. The social media site’s 15 minutes seem to keep stretching on … Continue reading
Posted in Market Research Best Practices, Social Media and Marketing Research
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How to time your social media and e-mail marketing
Turns out that, as in life, timing is everything when it comes to marketing via e-mail or social media. Yesmail Interactive, a Portland, Ore., marketing firm, tracked and analyzed the Facebook, Twitter, YouTube and e-mail campaigns of several clothing retailers … Continue reading
TV and me: Why Social TV trumps the DVR
It’s no secret that TV is my lifeblood. Guys, I really love it. From True Blood and Dexter to Real Housewives and Arrested Development, I am very interested in what’s happening on the small screen. The past few weeks have … Continue reading
Posted in Consumer Research, Demographics, Social Media and Marketing Research
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A Pinterest primer
Lately it’s felt like this is Pinterest’s 15 minutes of fame. Whether the site – which allows users (mainly women at this point) to post or “pin” images or other items of interest to pin boards – is the next … Continue reading
Posted in Brand and Image Research, Consumer Research, Marketing Best Practices, Social Media and Marketing Research
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Big Data? C-suiters don’t know what to do with it
A survey of C-level business executives in the United States and Europe found that 62 percent don’t have a strategy for effectively using the customer-originated data flowing through their networks. The survey, conducted by Coleman Parkes Research for Opus Research and … Continue reading
Posted in Customer Satisfaction, Quantitative Research, Social Media and Marketing Research, The Business of Research
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Is too much emphasis being placed on the “Like” button?
Who doesn’t want to be liked? We spend a vast majority of our life trying to get people to approve of us. Companies are no different. In an attempt to connect with their customers and potential customers, more and more organizations are … Continue reading
Where does social media data analysis fit in the research budget?
On the first day of this year’s Market Research Event here in Orlando, Fla., I spent most of my time at the social media research-related talks, anxious to find out who’s doing what and what their takeaways are on taming … Continue reading
