Category Archives: Research Software

Fake reviews point up dangers of relying on social media data

There has been a lot of emphasis in the marketing research industry recently about mining social media and other Web sites and combining the data with text analytics in order to get a true understanding of consumers’ views. Many in the … Continue reading

Posted in Competitive Intelligence, Market Research Best Practices, Market Research in the News, Research Industry Trends, Research Software, Social Media and Marketing Research, Uncategorized | 4 Comments