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Category Archives: Research Industry Trends
Big data = front-page news
In recent years, “big data” has become impossible to ignore and is a common topic of conversation in our offices. Turns out, it’s not only the research industry that’s talking. This morning, I was surprised to see that big data … Continue reading
If crowdsourcing can work in North Korea…
In the past when I’ve written about crowdsourcing, it’s typically been pointing out its flaws, not extolling its virtues. While crowdsourcing failed for Kraft’s vegemite offering iSnack 2.0 and Mountain Dew’s “Dub the Dew” contest, it proved to be a … Continue reading
Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, The Business of Research
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Will research get the election right?
Of all the recent changes in marketing research I’ve been particularly fascinated by those that are pushing the limits of traditional research by combining data sets. With today being Election Day in the United States, I thought it would be … Continue reading
Posted in Market Research in the News, Political Polling, Research Blogs and Communities, Research Industry Trends
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Acquisitions fueling research company growth
The results from the American Marketing Association’s (AMA) annual Honomichl Global Top 25 Report have been out for some weeks now but a recent press release from the AMA offered several interesting data points that are worth passing along. Click … Continue reading
Promising but bewildering: a look back at Shopper Insights in Action
Path to purchase. Point of sale. The moment of truth. Winning at retail. Whether shopper insights is your bag or not, most research professionals are more than familiar with these phrases. It seems you can’t swing a dead cat in … Continue reading
Posted in Consumer Research, Research Industry Trends, The Business of Research
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Hold your fire! SurveyMonkey extends an olive branch
The dirtiest word in DIY research had top billing during the first day of the Marketing Research Association’s annual conference in San Diego. Curiosity was building around SurveyMonkey CEO David Goldberg’s keynote speech and the room let out an audible … Continue reading
Can top job candidates afford to be picky?
In a downtrodden economy where new employment opportunities seem scarce, most working Americans are simply happy to have a job and are convinced that now’s not the time to be looking. However, for cream-of-the-crop applicants, when it rains, it pours. … Continue reading
Posted in Employee Studies, Research Industry Trends, The Business of Research
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Research is dead? That’s news to me
Over the last couple of months I have read blogs and articles proclaiming that research is either dead or dying. I don’t believe this. There is no doubt that the game is changing significantly but from where I sit, it’s … Continue reading
Following up: Customer-sat survey addresses employee-coaching problem
A popular topic on this blog over the past year has been customer satisfaction surveys and their accompanying issues. Among these is the issue of employee involvement, when workers inform a customer about a survey. Whether it’s a cashier reminding … Continue reading
Posted in Customer Satisfaction, Marketing Best Practices, Quantitative Research, Research Industry Trends, Survey Development
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JCPenney learns to play the Google way
In the vast expanse of Internet acronyms, SEO is king. Many companies have a dedicated SEO specialist, have hired SEO consultants or are at least doing their part to boost their rankings. After all, it’s Google’s world – we’re just … Continue reading
Posted in Research Industry Trends
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