Category Archives: Research Industry Trends

Q&A: How research partners can take advantage of big changes in MR

In conjunction with his speaking appearance at its Research Asia Interactive Conference in June, the Asia-based magazine Marketing published an interview with Tyrone Almeida, director, insights and planning, Asia Pacific/S.S. Africa, Kellogg Company, to find out how Kellogg’s has taken advantage … Continue reading

Posted in Big Data, Consumer Research, Product Research, Promotion Research, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 2 Comments

QRCA speakers: big data = big opportunity for MR

It’s been an interesting day-and-a-half here in sunny San Diego (is San Diego ever not sunny?) at the annual QRCA conference. The hunt for themes has been an easy one: The three sessions I’ve attended so far have all touched … Continue reading

Posted in Big Data, Innovation in Market Research, Market Research Techniques, Marketing Research Jobs, Research Industry Trends, The Business of Research | Comments Off

Pier 1, are you listening?

Back in 2006, my husband and I were gifted a set of red and white wine glasses from the Pier 1 Imports Essentials collection. They may not be fancy but they’re classic, sturdy and affordable. And what I always liked … Continue reading

Posted in Customer Satisfaction, Employee Studies, Marketing Best Practices, Research Industry Trends, Social Media and Marketing Research | Comments Off

Researchers offer their views on the technology vs. MR battle

Earlier this summer, a conversation thread in the Quirk’s Marketing Research & Insights Group on LinkedIn sparked a series of passionate and well-considered posts. The thread – titled “Is there still room for the human researcher or has technology taken … Continue reading

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Call it what you will – MR crops up at SEAT 2013

Hello, faithful readers! I’m back from maternity leave and ready to share more MR musings with you all. Did ya miss me? [Deafening silence.] Moving right along then! I believe I’ve mentioned this in previous blogs so some of you … Continue reading

Posted in Consumer Research, Customer Satisfaction, Research Industry Trends | 2 Comments

Big data = front-page news

In recent years, “big data” has become impossible to ignore and is a common topic of conversation in our offices. Turns out, it’s not only the research industry that’s talking. This morning, I was surprised to see that big data … Continue reading

Posted in Data Collection/Field Services, Data Processing, Market Research in the News, Research Industry Trends, The Business of Research | Comments Off

If crowdsourcing can work in North Korea…

In the past when I’ve written about crowdsourcing, it’s typically been pointing out its flaws, not extolling its virtues. While crowdsourcing failed for Kraft’s vegemite offering iSnack 2.0 and Mountain Dew’s “Dub the Dew” contest, it proved to be a … Continue reading

Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, The Business of Research | Comments Off

Will research get the election right?

Of all the recent changes in marketing research I’ve been particularly fascinated by those that are pushing the limits of traditional research by combining data sets. With today being Election Day in the United States, I thought it would be … Continue reading

Posted in Market Research in the News, Political Polling, Research Blogs and Communities, Research Industry Trends | Comments Off

Acquisitions fueling research company growth

The results from the American Marketing Association’s (AMA) annual Honomichl Global Top 25 Report have been out for some weeks now but a recent press release from the AMA offered several interesting data points that are worth passing along. Click … Continue reading

Posted in Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment

Promising but bewildering: a look back at Shopper Insights in Action

Path to purchase. Point of sale. The moment of truth. Winning at retail. Whether shopper insights is your bag or not, most research professionals are more than familiar with these phrases. It seems you can’t swing a dead cat in … Continue reading

Posted in Consumer Research, Research Industry Trends, The Business of Research | Comments Off