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Category Archives: Quantitative Research
Research bias in the news
Surveys, polling and other forms of marketing research have been practiced in a formal way for decades and yet on an almost daily basis I see the misuse of data. Here are three errors I’ve seen in the news recently. … Continue reading
Do elections bring out the worst in research?
Two weeks ago, I received a call on our landline phone from a local number and woman’s name I didn’t recognize. When I answered, a man said that he was conducting a nationwide political poll. Without identifying himself or the … Continue reading
This executive understands how to use research
One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading
Hold your fire! SurveyMonkey extends an olive branch
The dirtiest word in DIY research had top billing during the first day of the Marketing Research Association’s annual conference in San Diego. Curiosity was building around SurveyMonkey CEO David Goldberg’s keynote speech and the room let out an audible … Continue reading
Grammy survey hit a few sour notes
So, last week I received a quick mobile survey asking me about the Grammy Awards. The first question asked me if I watched the show. Yes, all of it; yes, part of it; or no were my choices. I did … Continue reading
Posted in Marketing Best Practices, Mobile Interviewing, Quantitative Research
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Consumers view giving feedback as part of their job
A Consumer Pulse study of over 1,400 U.S. consumers conducted by Boston researcher Chadwick Martin Bailey (CMB) and Denver-based iModerate Research Technologies looked at why customers complete customer satisfaction surveys and what they expect from companies and brands in return. … Continue reading
Posted in Consumer Research, Customer Satisfaction, Qualitative Research, Quantitative Research
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Following up: Customer-sat survey addresses employee-coaching problem
A popular topic on this blog over the past year has been customer satisfaction surveys and their accompanying issues. Among these is the issue of employee involvement, when workers inform a customer about a survey. Whether it’s a cashier reminding … Continue reading
Posted in Customer Satisfaction, Marketing Best Practices, Quantitative Research, Research Industry Trends, Survey Development
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Big Data? C-suiters don’t know what to do with it
A survey of C-level business executives in the United States and Europe found that 62 percent don’t have a strategy for effectively using the customer-originated data flowing through their networks. The survey, conducted by Coleman Parkes Research for Opus Research and … Continue reading
Posted in Customer Satisfaction, Quantitative Research, Social Media and Marketing Research, The Business of Research
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A new form of sugging?
I’m a member of an online survey panel and have lately noticed a disturbing practice by the panel’s operator. On my home page on the panel’s site, included among the list of links to available surveys for which I’m urged … Continue reading
Is there more to this site than meets the eye?
Has anyone out there seen this? Go ahead, click over there, then come back. I stumbled upon it looking for data on at-register/on-receipt customer satisfaction surveys and was surprised to find a well-maintained blog-style site dedicated to this very thing. … Continue reading
Posted in Consumer Research, Customer Satisfaction, Quantitative Research, Survey Development, The Business of Research
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