Category Archives: Quantitative Research

Infographic: 5 MR methodologies and how to use them

When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the … Continue reading

Posted in Consumer Research, Data Processing, Focus Groups, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Quantitative Research, The Business of Research | Comments Off

Big data needs a human touch

Quirk’s has published several articles and blog posts about big data and what opportunities it presents for MR professionals. The general consensus seems to be that big data is only as good as the insights a human interpretation can apply … Continue reading

Posted in Advertising Research, Big Data, Market Research in the News, Marketing Best Practices, Quantitative Research | Comments Off

When targeted ads miss the mark

Behavior tracking is simply part of today’s online experience and our virtual profiles become more and more complete every time we log in. Personally, I love that with Chrome, I can have the same personalized, customized-by-my-search-and-click-habits Web-browsing experience on my … Continue reading

Posted in Advertising Research, Behavioral Economics, Big Data, Consumer Research, Quantitative Research | Comments Off

What if insights isn’t a very insightful term?

Here in the editorial department at Quirk’s, one of our favorite pastimes is to marvel at the wonders of business-speak. As we sort through the press releases that crowd our in-boxes and pore over the links to the new-product announcements … Continue reading

Posted in Qualitative Research, Quantitative Research, State of the Research Industry, The Business of Research | Comments Off

Research bias in the news

Surveys, polling and other forms of marketing research have been practiced in a formal way for decades and yet on an almost daily basis I see the misuse of data. Here are three errors I’ve seen in the news recently. … Continue reading

Posted in Market Research Findings, Market Research in the News, Quantitative Research | Comments Off

Do elections bring out the worst in research?

Two weeks ago, I received a call on our landline phone from a local number and woman’s name I didn’t recognize. When I answered, a man said that he was conducting a nationwide political poll. Without identifying himself or the … Continue reading

Posted in Political Polling, Public Opinion/Social Research, Quantitative Research | 2 Comments

This executive understands how to use research

One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading

Posted in Concept Research, Focus Groups, Market Research Best Practices, Media Research, Qualitative Research, Quantitative Research | 2 Comments

Hold your fire! SurveyMonkey extends an olive branch

The dirtiest word in DIY research had top billing during the first day of the Marketing Research Association’s annual conference in San Diego. Curiosity was building around SurveyMonkey CEO David Goldberg’s keynote speech and the room let out an audible … Continue reading

Posted in Consumer Research, Marketing Best Practices, Online Surveys and Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment

Grammy survey hit a few sour notes

So, last week I received a quick mobile survey asking me about the Grammy Awards. The first question asked me if I watched the show. Yes, all of it; yes, part of it; or no were my choices. I did … Continue reading

Posted in Marketing Best Practices, Mobile Interviewing, Quantitative Research | Comments Off

Consumers view giving feedback as part of their job

A Consumer Pulse study of over 1,400 U.S. consumers conducted by Boston researcher Chadwick Martin Bailey (CMB) and Denver-based iModerate Research Technologies looked at why customers complete customer satisfaction surveys and what they expect from companies and brands in return. … Continue reading

Posted in Consumer Research, Customer Satisfaction, Qualitative Research, Quantitative Research | Comments Off