Category Archives: Qualitative Research

Final reflections on the 2015 QRCA annual conference

It’s been one week since I flew out to Orlando, Fla. to attend the 2015 QRCA annual conference and – as promised – I’ve compiled a few more tidbits (and photos!) from the event to share with you. If I … Continue reading

Posted in Brand and Image Research, Business and Product Development, Market Research Techniques, Qualitative Research, Research Blogs and Communities, Research Industry Trends | Comments Off

QRCA speakers focus on how tech is shaping qualitative research

I’m back in the office after a fun and engaging three days in Orlando, Fla. attending the 2015 QRCA annual conference. I truly enjoyed my time at the event and I must say that my fellow attendees were some of … Continue reading

Posted in Consumer Research, Ethnographic Research, Innovation in Market Research, Market Research Techniques, Qualitative Research, Research Blogs and Communities | Comments Off

New challenges for MR: Q&A with Printemps des Etudes

Editor’s note: Quirk’s conducted a Q&A session with Stéphanie Perrin, manager and commissioner-general, Printemps des Etudes, regarding major trends in MR and the benefits of attending marketing research conferences. What are some of the major trends or forces affecting the marketing … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends, The Business of Research | Comments Off

Lily Allen deems MR ‘totally unhelpful’

Though she may not have the late Steve Jobs’ clout, British singer Lily Allen is yet another celebrity who’s spoken out to publicly criticize the value – and validity – of marketing research. According to an April 24th interview (warning: explicit … Continue reading

Posted in Brand and Image Research, Consumer Research, Focus Groups, Market Research in the News, Qualitative Research | 9 Comments

Infographic: 5 MR methodologies and how to use them

When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the … Continue reading

Posted in Consumer Research, Data Processing, Focus Groups, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Quantitative Research, The Business of Research | Comments Off

Insights in Action: E-tailers go predictive, behavioral to win battle of returns

The Wall Street Journal ran an interesting piece (registration and subscription may be required) just before Christmas that detailed how some e-retailers are mining their own data to figure out how to influence the behavior of chronic returners – those … Continue reading

Posted in Behavioral Economics, Big Data, Predictive Analytics, Qualitative Research, Retailing | Comments Off

Insights in Action: The Wall Street Journal shops with teens

If you’re a fan of shop-alongs or if your job requires you to keep up with the whims of teenaged shoppers (you have my sympathies), you’ll want to check out this Wall Street Journal piece (subscription may be required) in … Continue reading

Posted in Market Research in the News, Qualitative Research, Retailing | Comments Off

What if insights isn’t a very insightful term?

Here in the editorial department at Quirk’s, one of our favorite pastimes is to marvel at the wonders of business-speak. As we sort through the press releases that crowd our in-boxes and pore over the links to the new-product announcements … Continue reading

Posted in Qualitative Research, Quantitative Research, State of the Research Industry, The Business of Research | Comments Off

Insights in action: Pulte Group builds on research findings

Head over here for a fun (if you’re in the research biz) piece from CNBC on how home-builder Pulte Group has found great value in building and testing full-scale prototypes of floor plans with consumers in a Chicago warehouse. It’s … Continue reading

Posted in Concept Research, Innovation in Market Research, Market Research in the News, Moderating, Qualitative Research | Comments Off

This executive understands how to use research

One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading

Posted in Concept Research, Focus Groups, Market Research Best Practices, Media Research, Qualitative Research, Quantitative Research | 2 Comments