Category Archives: Qualitative Research

Lily Allen deems MR ‘totally unhelpful’

Though she may not have the late Steve Jobs’ clout, British singer Lily Allen is yet another celebrity who’s spoken out to publicly criticize the value – and validity – of marketing research. According to an April 24th interview (warning: explicit … Continue reading

Posted in Brand and Image Research, Consumer Research, Focus Groups, Market Research in the News, Qualitative Research | 9 Comments

Infographic: 5 MR methodologies and how to use them

When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the … Continue reading

Posted in Consumer Research, Data Processing, Focus Groups, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Quantitative Research, The Business of Research | Comments Off

Insights in Action: E-tailers go predictive, behavioral to win battle of returns

The Wall Street Journal ran an interesting piece (registration and subscription may be required) just before Christmas that detailed how some e-retailers are mining their own data to figure out how to influence the behavior of chronic returners – those … Continue reading

Posted in Behavioral Economics, Big Data, Predictive Analytics, Qualitative Research, Retailing | Comments Off

Insights in Action: The Wall Street Journal shops with teens

If you’re a fan of shop-alongs or if your job requires you to keep up with the whims of teenaged shoppers (you have my sympathies), you’ll want to check out this Wall Street Journal piece (subscription may be required) in … Continue reading

Posted in Market Research in the News, Qualitative Research, Retailing | Comments Off

What if insights isn’t a very insightful term?

Here in the editorial department at Quirk’s, one of our favorite pastimes is to marvel at the wonders of business-speak. As we sort through the press releases that crowd our in-boxes and pore over the links to the new-product announcements … Continue reading

Posted in Qualitative Research, Quantitative Research, State of the Research Industry, The Business of Research | Comments Off

Insights in action: Pulte Group builds on research findings

Head over here for a fun (if you’re in the research biz) piece from CNBC on how home-builder Pulte Group has found great value in building and testing full-scale prototypes of floor plans with consumers in a Chicago warehouse. It’s … Continue reading

Posted in Concept Research, Innovation in Market Research, Market Research in the News, Moderating, Qualitative Research | Comments Off

This executive understands how to use research

One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading

Posted in Concept Research, Focus Groups, Market Research Best Practices, Media Research, Qualitative Research, Quantitative Research | 2 Comments

All eyes on the Equus: Hyundai reps recruit at the MRA

I promise that this will be my last blog post about the recent MRA annual conference but I feel like I wouldn’t be doing the gathering justice if I didn’t talk about what everyone else was talking about: Hyundai! When … Continue reading

Posted in Product Research, Qualitative Research, The Business of Research | 1 Comment

Consumers view giving feedback as part of their job

A Consumer Pulse study of over 1,400 U.S. consumers conducted by Boston researcher Chadwick Martin Bailey (CMB) and Denver-based iModerate Research Technologies looked at why customers complete customer satisfaction surveys and what they expect from companies and brands in return. … Continue reading

Posted in Consumer Research, Customer Satisfaction, Qualitative Research, Quantitative Research | Comments Off

Where does social media data analysis fit in the research budget?

On the first day of this year’s Market Research Event here in Orlando, Fla., I spent most of my time at the social media research-related talks, anxious to find out who’s doing what and what their takeaways are on taming … Continue reading

Posted in Market Research Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, Social Media and Marketing Research | 2 Comments