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Category Archives: Qualitative Research
This executive understands how to use research
One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading
All eyes on the Equus: Hyundai reps recruit at the MRA
I promise that this will be my last blog post about the recent MRA annual conference but I feel like I wouldn’t be doing the gathering justice if I didn’t talk about what everyone else was talking about: Hyundai! When … Continue reading
Consumers view giving feedback as part of their job
A Consumer Pulse study of over 1,400 U.S. consumers conducted by Boston researcher Chadwick Martin Bailey (CMB) and Denver-based iModerate Research Technologies looked at why customers complete customer satisfaction surveys and what they expect from companies and brands in return. … Continue reading
Posted in Consumer Research, Customer Satisfaction, Qualitative Research, Quantitative Research
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Where does social media data analysis fit in the research budget?
On the first day of this year’s Market Research Event here in Orlando, Fla., I spent most of my time at the social media research-related talks, anxious to find out who’s doing what and what their takeaways are on taming … Continue reading
Son of a researcher
I am the son of a marketing researcher. My father, Tom Quirk, spent nearly 25 years conducting and coordinating marketing research, primarily in the agricultural industry. Growing up as the child of a researcher in the 1970s and ’80s, it … Continue reading
Who’s zoomin’ who?
I read with interest this piece from Adweek about how ad agency Wieden + Kennedy’s success on the Old Spice campaign has supposedly caused Procter & Gamble to throw caution to the wind and bypass its usual ad-testing procedures. I’m … Continue reading
Posted in Advertising Research, Consumer Research, Focus Groups, Market Research Humor, Qualitative Research, Uncategorized
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Research as an art and a science
Hello, readers! Today I’m coming to you live from the 53rd-annual Marketing Research Association conference in Washington, D.C. This morning I sat in on a three-hour workshop focused on mobile mixed-mode research. One of the presenters, Steve Murrill of Meta … Continue reading
Don’t shoot the focus group messenger
One of the most difficult situations a researcher is put in is delivering the news to a client that their marketing strategy or product plans are not supported by the research data. Often brand managers and marketing executives use research … Continue reading
Why DIY marketing research is good for our industry
There is a lot of talk among marketing researchers that DIY research is bad for the industry. I, for one, am not convinced. I understand the fear among research suppliers that DIY will cut into their business. I also understand … Continue reading
Be the Keith Richards of marketing research
Last week I was listening to an archived podcast of a great interview with rock god Keith Richards, who was touting his memoir on NPR’s Fresh Air program. Host Terry Gross asked him about his approach to songwriting in the … Continue reading
Posted in Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research
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