Category Archives: Public Opinion/Social Research

MR’s Earth Day reminder: The importance of being green

Wednesday was Earth Day’s 45th anniversary and people all around the world were celebrating. As communities planted trees, organized cleanups and attended Earth Day fairs, the market research industry placed a spotlight on what being green means to brands and … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Market Research Findings, Market Research in the News, Public Opinion/Social Research, Shopper Insights | Comment

New study shows Millennial support for expanded Thanksgiving Day shopping hours

A recent LoyaltyOne research shows there are three kinds of American Thanksgiving Day shoppers: fifty percent who say all-day shopping hours on Thanksgiving Day are a bad idea that detracts from the traditional celebration; thirty-three percent who say stores being … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Demographics, Public Opinion/Social Research, Retailing, Shopper Insights | Comments Off

Americans to spend more on spooky traditions

Editor’s note: The complete NRF 2014 Halloween Consumer Spending survey can be accessed here. Ready … set … scare! According to National Retail Federation’s (NRF) Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics shows that more Americans than … Continue reading

Posted in Apparel, Consumer Research, Public Opinion/Social Research, Retailing, Social Media and Marketing Research | Comments Off

E-com earning trust? Social networking has a ways to go

Consumers don’t trust and don’t use social networking sites when it comes to e-commerce, new research for YouGov shows. The “E-commerce: Trust in online transactions” report shows that 55 percent of online shoppers say a store having a presence on … Continue reading

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Harris Poll charts 2013 highs and lows for celebs, pols

What do the cast of Duck Dynasty, Jennifer Lawrence and Chris Christie have in common? According to a press release on the latest Harris Poll of 2,039 U.S. adults surveyed online between December 6 and 10, 2013, they’ve had among … Continue reading

Posted in Consumer Research, Online Surveys and Research, Political Polling, Public Opinion/Social Research | Comments Off

Insights in Action: Lingerie makers, here’s where your sweet spots are

According to the Interweb, that unimpeachable source of truth, some of the warning signs that a spouse is cheating – along the usual behavioral indications – include a variety of changes in consumption habits: buying a gym membership to get … Continue reading

Posted in Market Research in the News, Public Opinion/Social Research | Comments Off

Do elections bring out the worst in research?

Two weeks ago, I received a call on our landline phone from a local number and woman’s name I didn’t recognize. When I answered, a man said that he was conducting a nationwide political poll. Without identifying himself or the … Continue reading

Posted in Political Polling, Public Opinion/Social Research, Quantitative Research | 2 Comments

Fans and followers fail to bring ‘Digital Death’ campaign to life

I was first alerted to the celebrity Digital Death campaign in the first few days of December when my favorite celeb-razzing blog joked that the charity might have more success if the donations went to permanently shutting down the Twitter … Continue reading

Posted in Public Opinion/Social Research, Social Media and Marketing Research | Comments Off