Category Archives: Public Opinion/Social Research

Americans to spend more on spooky traditions

Editor’s note: The complete NRF 2014 Halloween Consumer Spending survey can be accessed here. Ready … set … scare! According to National Retail Federation’s (NRF) Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics shows that more Americans than … Continue reading

Posted in Apparel, Consumer Research, Public Opinion/Social Research, Retailing, Social Media and Marketing Research | Comment

E-com earning trust? Social networking has a ways to go

Consumers don’t trust and don’t use social networking sites when it comes to e-commerce, new research for YouGov shows. The “E-commerce: Trust in online transactions” report shows that 55 percent of online shoppers say a store having a presence on … Continue reading

Posted in Advertising Research, Consumer Psychology, Consumer Research, Public Opinion/Social Research, Social Media and Marketing Research | Comments Off

Harris Poll charts 2013 highs and lows for celebs, pols

What do the cast of Duck Dynasty, Jennifer Lawrence and Chris Christie have in common? According to a press release on the latest Harris Poll of 2,039 U.S. adults surveyed online between December 6 and 10, 2013, they’ve had among … Continue reading

Posted in Consumer Research, Online Surveys and Research, Political Polling, Public Opinion/Social Research | Comments Off

Insights in Action: Lingerie makers, here’s where your sweet spots are

According to the Interweb, that unimpeachable source of truth, some of the warning signs that a spouse is cheating – along the usual behavioral indications – include a variety of changes in consumption habits: buying a gym membership to get … Continue reading

Posted in Market Research in the News, Public Opinion/Social Research | Comments Off

Do elections bring out the worst in research?

Two weeks ago, I received a call on our landline phone from a local number and woman’s name I didn’t recognize. When I answered, a man said that he was conducting a nationwide political poll. Without identifying himself or the … Continue reading

Posted in Political Polling, Public Opinion/Social Research, Quantitative Research | 2 Comments

Fans and followers fail to bring ‘Digital Death’ campaign to life

I was first alerted to the celebrity Digital Death campaign in the first few days of December when my favorite celeb-razzing blog joked that the charity might have more success if the donations went to permanently shutting down the Twitter … Continue reading

Posted in Public Opinion/Social Research, Social Media and Marketing Research | Comments Off