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Category Archives: Psychographic Research
Status, fashion and the search for value driving teen spending
Findings from Minneapolis-based investment bank and asset management firm Piper Jaffray’s 25th semi-annual Taking Stock With Teens market research project point to a seasonal pause in discretionary spending contrasted by strong intent to spend across multiple categories and household income … Continue reading
The key to a new you? Your smartphone and tablet
As more and more of us become dependent on our mobile devices to transact our daily lives – making them more and more viable as vehicles for research – a new study shows that we’re turning to them to improve … Continue reading
Posted in Consumer Research, Mobile Interviewing, Psychographic Research
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You say potato, I say potahto – why attitudes and accents matter for researchers
We’ve all seen Tom Brokaw and Brian Williams on their respective evening news programs, showing the U.S. – ever so subtly – that no accent is the best kind of accent. In the research industry, we’ve also seen the promotional … Continue reading
