Category Archives: Psychographic Research

Confessions of a binge-viewer

The Golden Globes were on this past Sunday night and try as I might, I just can’t seem to find a way to put a research-y spin on the Best- and Worst-Dressed Lists (why, Paula Patton, why?), so I’m going … Continue reading

Posted in Consumer Research, Market Research in the News, Media Research, Psychographic Research | Comments Off

Status, fashion and the search for value driving teen spending

Findings from Minneapolis-based investment bank and asset management firm Piper Jaffray’s 25th semi-annual Taking Stock With Teens market research project point to a seasonal pause in discretionary spending contrasted by strong intent to spend across multiple categories and household income … Continue reading

Posted in Consumer Research, Market Research in the News, Psychographic Research | Comments Off

The key to a new you? Your smartphone and tablet

As more and more of us become dependent on our mobile devices to transact our daily lives – making them more and more viable as vehicles for research – a new study shows that we’re turning to them to improve … Continue reading

Posted in Consumer Research, Mobile Interviewing, Psychographic Research | Comments Off

You say potato, I say potahto – why attitudes and accents matter for researchers

We’ve all seen Tom Brokaw and Brian Williams on their respective evening news programs, showing the U.S. – ever so subtly – that no accent is the best kind of accent. In the research industry, we’ve also seen the promotional … Continue reading

Posted in Advertising Research, Demographics, Psychographic Research | 2 Comments