Category Archives: Psychographic Research

You say potato, I say potahto – why attitudes and accents matter for researchers

We’ve all seen Tom Brokaw and Brian Williams on their respective evening news programs, showing the U.S. – ever so subtly – that no accent is the best kind of accent. In the research industry, we’ve also seen the promotional … Continue reading

Posted in Advertising Research, Demographics, Psychographic Research | 2 Comments