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Category Archives: Promotion Research
Our coupon culture: JCPenney suffers as ‘Fair and Square’ flops
It’s been a mere four months since retailer JCPenney launched its “Fair and Square” pricing and discount initiative under the leadership of then-president Michael Francis. Following a dismal first-quarter 2012 with shares down 8.5 percent, Francis resigned after just eight … Continue reading
Are rewards programs incentive enough?
A few weeks ago I received an e-mail from my bank, letting me know that, due to changing legislation, my debit card rewards program would no longer be rewarding me. Major bummer, dude! As of October 1, the program will … Continue reading
Posted in Customer Satisfaction, Promotion Research
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