Category Archives: Promotion Research

Q&A: How research partners can take advantage of big changes in MR

In conjunction with his speaking appearance at its Research Asia Interactive Conference in June, the Asia-based magazine Marketing published an interview with Tyrone Almeida, director, insights and planning, Asia Pacific/S.S. Africa, Kellogg Company, to find out how Kellogg’s has taken advantage … Continue reading

Posted in Big Data, Consumer Research, Product Research, Promotion Research, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 2 Comments

StubHub goes all-in: a cautionary tale in pricing research

There’s been an ongoing call from consumers in recent years for honesty and transparency in marketing. After all, the last thing anyone wants is to feel like someone is pulling a fast one on them. There’s evidence of this, especially, … Continue reading

Posted in Consumer Psychology, Consumer Research, Market Research in the News, Promotion Research, Shopper Insights | Comments Off

Our coupon culture: JCPenney suffers as ‘Fair and Square’ flops

It’s been a mere four months since retailer JCPenney launched its “Fair and Square” pricing and discount initiative under the leadership of then-president Michael Francis. Following a dismal first-quarter 2012 with shares down 8.5 percent, Francis resigned after just eight … Continue reading

Posted in Brand and Image Research, Consumer Research, Promotion Research | 3 Comments

Are rewards programs incentive enough?

A few weeks ago I received an e-mail from my bank, letting me know that, due to changing legislation, my debit card rewards program would no longer be rewarding me. Major bummer, dude! As of October 1, the program will … Continue reading

Posted in Customer Satisfaction, Promotion Research | 5 Comments