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Category Archives: Product Research
This idea could never have come from Dunder Mifflin’s research department
I’m sure many of you have read about Quill’s new Dunder Mifflin copy paper. Beyond being a really great idea, and one of those “why didn’t someone do this years ago?” kinds of things, and changing my perception of Quill … Continue reading
Posted in Brand and Image Research, Concept Research, Consumer Research, Product Research
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Focus group: Should a beer bottle have breasts?
Several years ago I stumbled upon this video and I’ve finally gotten the courage to share it (perhaps against my better judgement). I have no idea why this video was created, but I certainly hope it was meant as a joke. It … Continue reading
What’s in a name? Wheat Thins repositions itself as the un-cracker
The Wheat Thins brand is assuming a new identity with a complete departure from the name “cracker.” Instead of being defined as a platform for dill dip and sliced Swiss cheese, Nabisco Wheat Thins wants to be identified and consumed … Continue reading
Posted in Advertising Research, Brand and Image Research, Packaging Research, Product Research
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The surveys that drove me crazy
So, this past summer I was at a local music festival and a well-known CPG company was handing out samples of one of its dinnertime products, along with an invitation to complete a series of online surveys in exchange for … Continue reading
Temporary is here to stay
An article on pop-up stores in the November 15-21 Bloomberg Businessweek got me to thinking about some of the rich ethnographic opportunities they present to researchers. Beyond including one of the best unintentionally great quotes I’ve seen lately (“This whole … Continue reading
Posted in Brainstorming Research, Brand and Image Research, Concept Research, Ethnographic Research, Food/Sensory Research, Product Research
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