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Category Archives: Product Research
Will Salt Sugar Fat bring heat on marketing research?
This past Sunday I read with great interest – and concern – an article from the February 24 edition of The New York Times Magazine called “The Extraordinary Science of Addictive Junk Food.” Excerpted from Pulitzer Prize-winning writer Michael Moss’s … Continue reading
Mountain Dew crowdsourcing project goes off the rails
Crowdsourcing is a growing trend in the research industry, garnering praise for facilitating true collaboration and for engaging fans and consumers by letting their voices be heard – unfiltered. And while crowdsourcing has worked for Ben & Jerry’s, vitaminwater and … Continue reading
All eyes on the Equus: Hyundai reps recruit at the MRA
I promise that this will be my last blog post about the recent MRA annual conference but I feel like I wouldn’t be doing the gathering justice if I didn’t talk about what everyone else was talking about: Hyundai! When … Continue reading
This idea could never have come from Dunder Mifflin’s research department
I’m sure many of you have read about Quill’s new Dunder Mifflin copy paper. Beyond being a really great idea, and one of those “why didn’t someone do this years ago?” kinds of things, and changing my perception of Quill … Continue reading
Posted in Brand and Image Research, Concept Research, Consumer Research, Product Research
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Focus group: Should a beer bottle have breasts?
Several years ago I stumbled upon this video and I’ve finally gotten the courage to share it (perhaps against my better judgement). I have no idea why this video was created, but I certainly hope it was meant as a joke. It … Continue reading
What’s in a name? Wheat Thins repositions itself as the un-cracker
The Wheat Thins brand is assuming a new identity with a complete departure from the name “cracker.” Instead of being defined as a platform for dill dip and sliced Swiss cheese, Nabisco Wheat Thins wants to be identified and consumed … Continue reading
Posted in Advertising Research, Brand and Image Research, Packaging Research, Product Research
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The surveys that drove me crazy
So, this past summer I was at a local music festival and a well-known CPG company was handing out samples of one of its dinnertime products, along with an invitation to complete a series of online surveys in exchange for … Continue reading
Temporary is here to stay
An article on pop-up stores in the November 15-21 Bloomberg Businessweek got me to thinking about some of the rich ethnographic opportunities they present to researchers. Beyond including one of the best unintentionally great quotes I’ve seen lately (“This whole … Continue reading
Posted in Brainstorming Research, Brand and Image Research, Concept Research, Ethnographic Research, Food/Sensory Research, Product Research
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