Category Archives: Product Research

Q&A: How research partners can take advantage of big changes in MR

In conjunction with his speaking appearance at its Research Asia Interactive Conference in June, the Asia-based magazine Marketing published an interview with Tyrone Almeida, director, insights and planning, Asia Pacific/S.S. Africa, Kellogg Company, to find out how Kellogg’s has taken advantage … Continue reading

Posted in Big Data, Consumer Research, Product Research, Promotion Research, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 1 Comment

Insights in action: Local knowledge fueling Goya’s growth

Many conversations on the role of the insights function these days seem to touch on the need to be able to incorporate and make sense of data from a vast range of sources, from ad hoc research to sales figures … Continue reading

Posted in Brand and Image Research, Ethnic/Multicultural Research, Food/Sensory Research, Market Research in the News, Product Research | Comments Off

Will Salt Sugar Fat bring heat on marketing research?

This past Sunday I read with great interest – and concern – an article from the February 24 edition of The New York Times Magazine called “The Extraordinary Science of Addictive Junk Food.” Excerpted from Pulitzer Prize-winning writer Michael Moss’s … Continue reading

Posted in Consumer Research, Food/Sensory Research, Market Research in the News, Product Research, The Business of Research | 1 Comment

Mountain Dew crowdsourcing project goes off the rails

Crowdsourcing is a growing trend in the research industry, garnering praise for facilitating true collaboration and for engaging fans and consumers by letting their voices be heard – unfiltered. And while crowdsourcing has worked for Ben & Jerry’s, vitaminwater and … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Market Research Humor, Name Development Research, Product Research, Social Media and Marketing Research | 3 Comments

All eyes on the Equus: Hyundai reps recruit at the MRA

I promise that this will be my last blog post about the recent MRA annual conference but I feel like I wouldn’t be doing the gathering justice if I didn’t talk about what everyone else was talking about: Hyundai! When … Continue reading

Posted in Product Research, Qualitative Research, The Business of Research | 1 Comment

This idea could never have come from Dunder Mifflin’s research department

I’m sure many of you have read about Quill’s new Dunder Mifflin copy paper. Beyond being a really great idea, and one of those “why didn’t someone do this years ago?” kinds of things, and changing my perception of Quill … Continue reading

Posted in Brand and Image Research, Concept Research, Consumer Research, Product Research | Comments Off

Focus group: Should a beer bottle have breasts?

Several years ago I stumbled upon this video and I’ve finally gotten the courage to share it (perhaps against my better judgement). I have no idea why this video was created, but I certainly hope it was meant as a joke. It … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Consumer Research, Focus Groups, Food/Sensory Research, Market Research Humor, Packaging Research, Product Research, Qualitative Research | Comments Off

What’s in a name? Wheat Thins repositions itself as the un-cracker

The Wheat Thins brand is assuming a new identity with a complete departure from the name “cracker.” Instead of being defined as a platform for dill dip and sliced Swiss cheese, Nabisco Wheat Thins wants to be identified and consumed … Continue reading

Posted in Advertising Research, Brand and Image Research, Packaging Research, Product Research | Comments Off

A focus group commercial we love

Lately there have been numerous commercials featuring focus groups. Some, like the Domino’s spots, have taken a kind of reality TV “gotcha”-style approach. Others have aimed at a more humorous take. No matter their intent, their mere presence on the … Continue reading

Posted in Advertising Research, Focus Groups, Market Research Humor, Moderating, Product Research, Qualitative Research | 4 Comments

The surveys that drove me crazy

So, this past summer I was at a local music festival and a well-known CPG company was handing out samples of one of its dinnertime products, along with an invitation to complete a series of online surveys in exchange for … Continue reading

Posted in Brand and Image Research, Consumer Research, Food/Sensory Research, Online Surveys and Research, Product Research, The Business of Research | 1 Comment