Category Archives: Political Polling

Harris Poll charts 2013 highs and lows for celebs, pols

What do the cast of Duck Dynasty, Jennifer Lawrence and Chris Christie have in common? According to a press release on the latest Harris Poll of 2,039 U.S. adults surveyed online between December 6 and 10, 2013, they’ve had among … Continue reading

Posted in Consumer Research, Online Surveys and Research, Political Polling, Public Opinion/Social Research | Comments Off

Will research get the election right?

Of all the recent changes in marketing research I’ve been particularly fascinated by those that are pushing the limits of traditional research by combining data sets. With today being Election Day in the United States, I thought it would be … Continue reading

Posted in Market Research in the News, Political Polling, Research Blogs and Communities, Research Industry Trends | Comments Off

Do elections bring out the worst in research?

Two weeks ago, I received a call on our landline phone from a local number and woman’s name I didn’t recognize. When I answered, a man said that he was conducting a nationwide political poll. Without identifying himself or the … Continue reading

Posted in Political Polling, Public Opinion/Social Research, Quantitative Research | 2 Comments

A second look at manners vs. accent

Followers of this blog might recall my March 16 post “You say potato, I say potahto – why attitudes and accents matter for researchers.” For those who want the abridged version, I suggested that research might be more successful if … Continue reading

Posted in Demographics, Market Research Best Practices, Political Polling, Quantitative Research, The Business of Research | Comments Off

The media, Madison and misappropriation: co-opting the research language

As of late, the American media eye has been fixed on the political protests and general unrest in Madison, Wis. Having grown up and gone through the Wisconsin public school system under the 14-year-long reign of ex-Gov. Tommy Thompson, I’m … Continue reading

Posted in Focus Groups, Market Research in the News, Political Polling, Qualitative Research, The Business of Research, Uncategorized | Comments Off