Category Archives: Political Polling

A second look at manners vs. accent

Followers of this blog might recall my March 16 post “You say potato, I say potahto – why attitudes and accents matter for researchers.” For those who want the abridged version, I suggested that research might be more successful if … Continue reading

Posted in Demographics, Market Research Best Practices, Political Polling, Quantitative Research, The Business of Research | Comments Off

The media, Madison and misappropriation: co-opting the research language

As of late, the American media eye has been fixed on the political protests and general unrest in Madison, Wis. Having grown up and gone through the Wisconsin public school system under the 14-year-long reign of ex-Gov. Tommy Thompson, I’m … Continue reading

Posted in Focus Groups, Market Research in the News, Political Polling, Qualitative Research, The Business of Research, Uncategorized | Comments Off