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Category Archives: Political Polling
Will research get the election right?
Of all the recent changes in marketing research I’ve been particularly fascinated by those that are pushing the limits of traditional research by combining data sets. With today being Election Day in the United States, I thought it would be … Continue reading
Posted in Market Research in the News, Political Polling, Research Blogs and Communities, Research Industry Trends
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Do elections bring out the worst in research?
Two weeks ago, I received a call on our landline phone from a local number and woman’s name I didn’t recognize. When I answered, a man said that he was conducting a nationwide political poll. Without identifying himself or the … Continue reading
A second look at manners vs. accent
Followers of this blog might recall my March 16 post “You say potato, I say potahto – why attitudes and accents matter for researchers.” For those who want the abridged version, I suggested that research might be more successful if … Continue reading
Posted in Demographics, Market Research Best Practices, Political Polling, Quantitative Research, The Business of Research
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The media, Madison and misappropriation: co-opting the research language
As of late, the American media eye has been fixed on the political protests and general unrest in Madison, Wis. Having grown up and gone through the Wisconsin public school system under the 14-year-long reign of ex-Gov. Tommy Thompson, I’m … Continue reading
Posted in Focus Groups, Market Research in the News, Political Polling, Qualitative Research, The Business of Research, Uncategorized
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