Category Archives: Panels

Two takes on Black Friday/Cyber Monday

With Black Friday looming, the results from two studies give a glimpse into what retailers and shoppers can expect when the turkey’s gone and the malls open their doors. As taken from the respective companies’ press materials, the first entry … Continue reading

Posted in Consumer Research, Customer Satisfaction, Online Surveys and Research, Panels | Comments Off

A new form of sugging?

I’m a member of an online survey panel and have lately noticed a disturbing practice by the panel’s operator. On my home page on the panel’s site, included among the list of links to available surveys for which I’m urged … Continue reading

Posted in Consumer Research, Market Research Best Practices, Panels, Quantitative Research, State of the Research Industry, The Business of Research | 3 Comments

Is too much emphasis being placed on the “Like” button?

Who doesn’t want to be liked? We spend a vast majority of our life trying to get people to approve of us. Companies are no different. In an attempt to connect with their customers and potential customers, more and more organizations are … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Online Surveys and Research, Panels, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 2 Comments

A panel finally wants me!

Working in the research industry, co-workers around here are often sharing their experiences about being approached to participate in research, whether it’s after trying a new product at a fair or providing feedback on the car-buying experience. I have to … Continue reading

Posted in Consumer Research, Customer Satisfaction, Panels, Telephone Interviewing | 1 Comment