Category Archives: Packaging Research

Paper calls for packaging to lead patient adherence

European associations NVC Netherlands Packaging Centre and HCPC Europe have released an interesting position paper that calls for more marketing research on the potential role of packaging in improving patient adherence. A few highlights… The last point of contact between … Continue reading

Posted in Health Care Research, Packaging Research, Pharmaceutical Research | Comments Off

Focus group: Should a beer bottle have breasts?

Several years ago I stumbled upon this video and I’ve finally gotten the courage to share it (perhaps against my better judgement). I have no idea why this video was created, but I certainly hope it was meant as a joke. It … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Consumer Research, Focus Groups, Food/Sensory Research, Market Research Humor, Packaging Research, Product Research, Qualitative Research | Comments Off

What’s in a name? Wheat Thins repositions itself as the un-cracker

The Wheat Thins brand is assuming a new identity with a complete departure from the name “cracker.” Instead of being defined as a platform for dill dip and sliced Swiss cheese, Nabisco Wheat Thins wants to be identified and consumed … Continue reading

Posted in Advertising Research, Brand and Image Research, Packaging Research, Product Research | Comments Off

Is Kim Kardashian a market research guru?

Just the other day, Kim Kardashian appeared on the Today Show and was interviewed by Matt Lauer. She and her sisters are more than reality TV stars – they are now a full-fledged brand. In addition to their TV shows, … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Focus Groups, Innovation in Market Research, Market Research Case Studies, Market Research Techniques, Packaging Research | 2 Comments