Category Archives: Online Surveys and Research

Infographic: 5 MR methodologies and how to use them

When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the … Continue reading

Posted in Consumer Research, Data Processing, Focus Groups, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Quantitative Research, The Business of Research | Comments Off

Are phablets soon to be fab?

In a consumer electronics world dominated by smartphones, HDTVs, laptop computers and tablet PCs, a new market category is generating significant consumer buying interest: wearable technologies. A new Accenture survey (Accenture Digital Consumer Tech Survey 2014) found that more than … Continue reading

Posted in Lifecycle/Lifestyle Research, Mobile Interviewing, Online Surveys and Research | Comments Off

Harris Poll charts 2013 highs and lows for celebs, pols

What do the cast of Duck Dynasty, Jennifer Lawrence and Chris Christie have in common? According to a press release on the latest Harris Poll of 2,039 U.S. adults surveyed online between December 6 and 10, 2013, they’ve had among … Continue reading

Posted in Consumer Research, Online Surveys and Research, Political Polling, Public Opinion/Social Research | Comments Off

What’s the measure of a Millennial?

Last week, my husband celebrated a milestone birthday and nothing gives a person pause quite like starting a new decade. As we reflected on the past 10 years and took inventory of where he is now, at 30, we came … Continue reading

Posted in Demographics, Online Surveys and Research, Social Media and Marketing Research | Comments Off

The many ways research finds us

You know how it is when you hear a new word for the first time or learn an actor’s name and then suddenly, you’re hearing it or seeing it at every turn? Working in marketing research has had that effect … Continue reading

Posted in Customer Satisfaction, Online Surveys and Research, Telephone Interviewing, The Business of Research | Comments Off

Two takes on Black Friday/Cyber Monday

With Black Friday looming, the results from two studies give a glimpse into what retailers and shoppers can expect when the turkey’s gone and the malls open their doors. As taken from the respective companies’ press materials, the first entry … Continue reading

Posted in Consumer Research, Customer Satisfaction, Online Surveys and Research, Panels | Comments Off

Hold your fire! SurveyMonkey extends an olive branch

The dirtiest word in DIY research had top billing during the first day of the Marketing Research Association’s annual conference in San Diego. Curiosity was building around SurveyMonkey CEO David Goldberg’s keynote speech and the room let out an audible … Continue reading

Posted in Consumer Research, Marketing Best Practices, Online Surveys and Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment

Eight Web predictions for 2012

The new near is less than two weeks away and we’ve set our sights on 2012. As the producer of our Web site, I’m always interested in what each new year brings in regard to the Web. Thanks to my … Continue reading

Posted in Business and Product Development, Innovation in Market Research, Online Surveys and Research | 1 Comment

Is too much emphasis being placed on the “Like” button?

Who doesn’t want to be liked? We spend a vast majority of our life trying to get people to approve of us. Companies are no different. In an attempt to connect with their customers and potential customers, more and more organizations are … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Online Surveys and Research, Panels, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 2 Comments

Marketing research how-not-tos: The case of the fast-food advisory panel

In the original version of this blog entry, which I composed last week and had planned to post this week, I railed on about the unfortunate experience I had attempting to join the “advisory panel” of a fast-food chain: So, … Continue reading

Posted in Consumer Research, Food/Sensory Research, Market Research Best Practices, Online Surveys and Research, Quantitative Research | 1 Comment