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Category Archives: Online Surveys and Research
Eight Web predictions for 2012
The new near is less than two weeks away and we’ve set our sights on 2012. As the producer of our Web site, I’m always interested in what each new year brings in regard to the Web. Thanks to my … Continue reading
Is too much emphasis being placed on the “Like” button?
Who doesn’t want to be liked? We spend a vast majority of our life trying to get people to approve of us. Companies are no different. In an attempt to connect with their customers and potential customers, more and more organizations are … Continue reading
Marketing research how-not-tos: The case of the fast-food advisory panel
In the original version of this blog entry, which I composed last week and had planned to post this week, I railed on about the unfortunate experience I had attempting to join the “advisory panel” of a fast-food chain: So, … Continue reading
Research reveals not all Web visitors are created equal
By now most of us have read an article or two (or 10) about how to increase traffic to our Web sites. Change a headline and traffic increases. Put keywords in your Web link and you get higher placement on … Continue reading
Survey: William + Kate = yawn
Wedding fever has not gripped the world, according to a survey from the folks at Survey Sampling Inc. (SSI), Shelton, Conn. In advance of this week’s royal hitching, the SSI research found that while 89 percent of respondents around the … Continue reading
Posted in Market Research Findings, Online Surveys and Research, Quantitative Research
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Customer satisfaction research: How soon is too soon?
There’s an old saying that, in life, timing is everything. Based on my recent experiences, I think this adage applies to customer satisfaction research as well. Last month, my wife and I went to purchase a used Toyota Camry hybrid (we … Continue reading
The surveys that drove me crazy
So, this past summer I was at a local music festival and a well-known CPG company was handing out samples of one of its dinnertime products, along with an invitation to complete a series of online surveys in exchange for … Continue reading
