Category Archives: Name Development Research

Mountain Dew crowdsourcing project goes off the rails

Crowdsourcing is a growing trend in the research industry, garnering praise for facilitating true collaboration and for engaging fans and consumers by letting their voices be heard – unfiltered. And while crowdsourcing has worked for Ben & Jerry’s, vitaminwater and … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Market Research Humor, Name Development Research, Product Research, Social Media and Marketing Research | 3 Comments

Unusual research applications: branding babies on Bravo

I was watching the premier of a new series on Bravo called Pregnant In Heels, which follows the business of maternity concierge Rosie Pope as she guides Manhattan moms-to-be into motherhood. The first episode focused on the Jacobs family, a … Continue reading

Posted in Brand and Image Research, Focus Groups, Market Research Humor, Market Research in the News, Name Development Research | Comments Off