Category Archives: Moderating

A focus group commercial we love

Lately there have been numerous commercials featuring focus groups. Some, like the Domino’s spots, have taken a kind of reality TV “gotcha”-style approach. Others have aimed at a more humorous take. No matter their intent, their mere presence on the … Continue reading

Posted in Advertising Research, Focus Groups, Market Research Humor, Moderating, Product Research, Qualitative Research | 4 Comments