Category Archives: Moderating

Insights in action: Pulte Group builds on research findings

Head over here for a fun (if you’re in the research biz) piece from CNBC on how home-builder Pulte Group has found great value in building and testing full-scale prototypes of floor plans with consumers in a Chicago warehouse. It’s … Continue reading

Posted in Concept Research, Innovation in Market Research, Market Research in the News, Moderating, Qualitative Research | Comments Off

A focus group commercial we love

Lately there have been numerous commercials featuring focus groups. Some, like the Domino’s spots, have taken a kind of reality TV “gotcha”-style approach. Others have aimed at a more humorous take. No matter their intent, their mere presence on the … Continue reading

Posted in Advertising Research, Focus Groups, Market Research Humor, Moderating, Product Research, Qualitative Research | 4 Comments