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Category Archives: Mobile Interviewing
The key to a new you? Your smartphone and tablet
As more and more of us become dependent on our mobile devices to transact our daily lives – making them more and more viable as vehicles for research – a new study shows that we’re turning to them to improve … Continue reading
Posted in Consumer Research, Mobile Interviewing, Psychographic Research
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Grammy survey hit a few sour notes
So, last week I received a quick mobile survey asking me about the Grammy Awards. The first question asked me if I watched the show. Yes, all of it; yes, part of it; or no were my choices. I did … Continue reading
Posted in Marketing Best Practices, Mobile Interviewing, Quantitative Research
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Research as an art and a science
Hello, readers! Today I’m coming to you live from the 53rd-annual Marketing Research Association conference in Washington, D.C. This morning I sat in on a three-hour workshop focused on mobile mixed-mode research. One of the presenters, Steve Murrill of Meta … Continue reading
