Category Archives: Mobile Interviewing

Retail rockets up list of top mobile-location ad categories

Mobile-location ad platform xAd has released its 2013 Year in Review Report, which outlines the most popular trends in mobile-location advertising in 2013. The trends are derived from the more than 400 billion location-verified ad requests on xAd’s platform last … Continue reading

Posted in Advertising Research, Mobile Interviewing, Shopper Insights | Comments Off

Consumers like their feedback fast

Three-quarters (75 percent) of consumers now expect to be able to offer feedback on their experiences in the moment, according to a press release on a recent study from U.K. research firm eDigitalResearch, signalling the growing importance of adequately listening … Continue reading

Posted in Customer Satisfaction, Mobile Interviewing, Shopper Insights | Comments Off

Will networked lighting systems help marketing research?

Just a short post to direct your attention to a Feb. 18 New York Times story (registration and/or subscription may be required) “At Newark Airport, the Lights Are On, and They’re Watching You,” which outlines how networked arrays of LED … Continue reading

Posted in Big Data, Innovation in Market Research, Mobile Interviewing, Shopper Insights | Comments Off

How do moms approach grocery shopping?

Seattle-based location analytics firm Placed has released its Moms in the Grocery Aisle report, which offers findings on a number of facets of food shopping including the use of smartphones during shopping, couponing preferences and grocery store visitation by ethnicity. … Continue reading

Posted in Mobile Interviewing, Mothers, Shopper Insights | Comments Off

Shoppers say yes to free Wi-Fi

New consumer research has found shoppers are more likely to spend additional time in a store offering free public Wi-Fi than a store that does not offer Wi-Fi access. The benefit of increased dwell time from those using free store … Continue reading

Posted in Consumer Research, Mobile Interviewing, Retailing, Shopper Insights | Comments Off

Are phablets soon to be fab?

In a consumer electronics world dominated by smartphones, HDTVs, laptop computers and tablet PCs, a new market category is generating significant consumer buying interest: wearable technologies. A new Accenture survey (Accenture Digital Consumer Tech Survey 2014) found that more than … Continue reading

Posted in Lifecycle/Lifestyle Research, Mobile Interviewing, Online Surveys and Research | Comments Off

The key to a new you? Your smartphone and tablet

As more and more of us become dependent on our mobile devices to transact our daily lives – making them more and more viable as vehicles for research – a new study shows that we’re turning to them to improve … Continue reading

Posted in Consumer Research, Mobile Interviewing, Psychographic Research | Comments Off

Grammy survey hit a few sour notes

So, last week I received a quick mobile survey asking me about the Grammy Awards. The first question asked me if I watched the show. Yes, all of it; yes, part of it; or no were my choices. I did … Continue reading

Posted in Marketing Best Practices, Mobile Interviewing, Quantitative Research | Comments Off

Research as an art and a science

Hello, readers! Today I’m coming to you live from the 53rd-annual Marketing Research Association conference in Washington, D.C. This morning I sat in on a three-hour workshop focused on mobile mixed-mode research. One of the presenters, Steve Murrill of Meta … Continue reading

Posted in Mobile Interviewing, Qualitative Research, Quantitative Research, State of the Research Industry, The Business of Research | 1 Comment