Category Archives: Media Research

As World Cup nears, ambush marketing takes to the field

With international marketers readying for the upcoming FIFA World Cup, the Global Advertising Lawyers Alliance (GALA) has released Ambush Marketing: A Global Legal Perspective, which summarizes laws and other rules governing ambush marketing in 52 countries around the world. “Ambush … Continue reading

Posted in Advertising Research, Brand and Image Research, Marketing Best Practices, Media Research, Television Research | 1 Comment

Studies seek to measure impact of social media on TV viewing

Nineteen percent of online Americans ages 15-to-54 say they are reached by social media at least once a day regarding prime-time TV, according to a study from the New York-based industry group Council for Research Excellence (CRE). For example, someone … Continue reading

Posted in Advertising Research, Media Research, Social Media and Marketing Research, Television Research | Comments Off

Sapient CMO on the multi-screen success of March Madness

March Madness is upon us. Tomorrow is the first full day of games for the 2014 NCAA men’s basketball championship tournament and the deadline to submit the perfect bracket to get your hands on Warren Buffett’s $1 billion is fast … Continue reading

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Video-on-demand has more users but streaming services win more hearts

New study findings from researcher GfK show that, despite larger user bases, video-on-demand (VOD) offerings from pay-TV providers are losing their war against streaming services like Netflix, Hulu Plus and Amazon Prime. The report, How People Use® Media: TV Everywhere/VOD, … Continue reading

Posted in Media Research, Television Research | Comments Off

NRF study: 181 million Americans to watch 2014 Super Bowl

The most-watched professional sport in America will draw an estimated 181 million viewers – 75.4 percent – when the Denver Broncos take on the Seattle Seahawks on Sunday, February 2 for Super Bowl XLVIII. And, according to the National Retail … Continue reading

Posted in Advertising Research, Food/Sensory Research, Lifecycle/Lifestyle Research, Media Research | Comments Off

Confessions of a binge-viewer

The Golden Globes were on this past Sunday night and try as I might, I just can’t seem to find a way to put a research-y spin on the Best- and Worst-Dressed Lists (why, Paula Patton, why?), so I’m going … Continue reading

Posted in Consumer Research, Market Research in the News, Media Research, Psychographic Research | Comments Off

Quirk’s reader: Nielsen/Twitter item was off-base

Editor’s note: We received the following note from a reader in response to an item in the Survey Monitor section of our October 2013 issue (“#twitterontv – How tweeting can increase on-air TV ratings”), which was compiled from a Nielsen … Continue reading

Posted in Media Research, Social Media and Marketing Research | Comments Off

This executive understands how to use research

One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading

Posted in Concept Research, Focus Groups, Market Research Best Practices, Media Research, Qualitative Research, Quantitative Research | 2 Comments