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Category Archives: Marketing Research Resources
Research is dead? That’s news to me
Over the last couple of months I have read blogs and articles proclaiming that research is either dead or dying. I don’t believe this. There is no doubt that the game is changing significantly but from where I sit, it’s … Continue reading
Happy holidays and sweet ‘Market Research Dreaming’
Quirk’s would like to wish you and yours a happy and safe holiday season. We’d also like to share Leominster, Mass., research software company BayaSoft’s 2011 “Market Research Dreaming” holiday e-card! We’re always flattered to be spoofed by our peers! … Continue reading
Posted in Market Research Humor, Marketing Research Resources, Uncategorized
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Make new trends but keep the old: Researchers reflect on TMRE programming
At The Market Research Event 2011 (TMRE) earlier this week I had the pleasure of attending over a dozen sessions and keynote speeches and, quite frankly, I was wowed by the programming. Working at a magazine that’s been around for … Continue reading
Welcome to Quirk’s blog!
For almost 25 years Quirk’s Marketing Research Review has vetted, aggregated, edited and organized marketing research content to help market researchers understand the value and proper use of research. For every story we publish in our magazine or e-newsletter, however, … Continue reading
