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Category Archives: Marketing Research Jobs
Market research analyst: a desirable profession
Having just returned from The Market Research Event 2012 in Boca Raton, Fla., it’s obvious to us that researchers are passionate and invested in their careers. And why shouldn’t they be?! Researchers have it pretty good compared to the rest … Continue reading
Posted in Market Research in the News, Marketing Research Jobs, The Business of Research
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Reporting from CRC 2012: Advice from another CEO who gets it
I’m blogging today from the second-annual Corporate Researchers Conference in Dallas. With the first day under our belts, I wanted to share some juicy nuggets from Wednesday’s closing keynote speaker, former Southwest Airlines CEO Jim Parker (2001-2004). Anyone who has … Continue reading
Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Marketing Research Jobs, State of the Research Industry
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Researchers, don’t explain your profession – share your identity
Editor’s note: Jim Karrh is director of MarketSearch, a Little Rock, Ark., research firm. What is your identity as a marketing researcher? I’ve been engaged in research – and going to cocktail parties – for years, but after reading this … Continue reading
Posted in Consumer Research, Market Research Humor, Marketing Research Jobs, The Business of Research
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A little ditty about Stan and Diane
As you might expect, the room was SRO for Tuesday morning’s chat between Communispace’s Diane Hessan and Coke’s Stan Sthanunathan on this second day of the Market Research Event. Sthanunathan, master of the quotable research bon mot, didn’t disappoint. While he … Continue reading
Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Marketing Research Jobs, State of the Research Industry
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