Category Archives: Marketing Best Practices

As World Cup nears, ambush marketing takes to the field

With international marketers readying for the upcoming FIFA World Cup, the Global Advertising Lawyers Alliance (GALA) has released Ambush Marketing: A Global Legal Perspective, which summarizes laws and other rules governing ambush marketing in 52 countries around the world. “Ambush … Continue reading

Posted in Advertising Research, Brand and Image Research, Marketing Best Practices, Media Research, Television Research | 1 Comment

Software execs like social media but rely on face-to-face for marketing

The use of social media in corporate marketing remains high and mobile marketing is gaining significant ground, according to an annual survey of marketing executives released by the Software and Information Industry Association (SIIA), a trade association for the software … Continue reading

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Big data needs a human touch

Quirk’s has published several articles and blog posts about big data and what opportunities it presents for MR professionals. The general consensus seems to be that big data is only as good as the insights a human interpretation can apply … Continue reading

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Pier 1, are you listening?

Back in 2006, my husband and I were gifted a set of red and white wine glasses from the Pier 1 Imports Essentials collection. They may not be fancy but they’re classic, sturdy and affordable. And what I always liked … Continue reading

Posted in Customer Satisfaction, Employee Studies, Marketing Best Practices, Research Industry Trends, Social Media and Marketing Research | Comments Off

Unethical or just smart marketing? Piggybacking on the popularity of March Madness

It’s the second full day of games of the 2013 NCAA men’s basketball championship tournament – otherwise known as March Madness – and I, like many other sports-loving Americans, have had my head swimming with all things bracket-related. (Thanks, Marquette, … Continue reading

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Keep those e-mail subject lines … extra-long?

Brevity may be the soul of wit but not so the B2C e-mail subject line. As reported by Marketing Charts, a July study from Adestra found that the longer the length (in characters) of a B2C e-mail subject line, the … Continue reading

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How to time your social media and e-mail marketing

Turns out that, as in life, timing is everything when it comes to marketing via e-mail or social media. Yesmail Interactive, a Portland, Ore., marketing firm, tracked and analyzed the Facebook, Twitter, YouTube and e-mail campaigns of several clothing retailers … Continue reading

Posted in Advertising Research, Marketing Best Practices, Social Media and Marketing Research | 1 Comment

Hold your fire! SurveyMonkey extends an olive branch

The dirtiest word in DIY research had top billing during the first day of the Marketing Research Association’s annual conference in San Diego. Curiosity was building around SurveyMonkey CEO David Goldberg’s keynote speech and the room let out an audible … Continue reading

Posted in Consumer Research, Marketing Best Practices, Online Surveys and Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment

Are your marketing dollars being funneled to your competitors?

Not long ago I read that Google was under investigation by American regulators over whether it manipulates results to block competitors and promote its own services. The FTC investigation is driven by claims that Google is using search results and … Continue reading

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A Pinterest primer

Lately it’s felt like this is Pinterest’s 15 minutes of fame. Whether the site – which allows users (mainly women at this point) to post or “pin” images or other items of interest to pin boards – is the next … Continue reading

Posted in Brand and Image Research, Consumer Research, Marketing Best Practices, Social Media and Marketing Research | Comments Off