Category Archives: Market Research Techniques

The value behind client-centered MR

In May, Quirk’s Editor Joe Rydholm moderated a conversation with executives from three research firms as part of a Quirk’s-hosted and Deltek-sponsored Webinar. The execs explored some of the issues they’re facing running their companies and the growth opportunities available … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, State of the Research Industry, The Business of Research, Training/Research Education | 1 Comment

New challenges for MR: Q&A with Printemps des Etudes

Editor’s note: Quirk’s conducted a Q&A session with Stéphanie Perrin, manager and commissioner-general, Printemps des Etudes, regarding major trends in MR and the benefits of attending marketing research conferences. What are some of the major trends or forces affecting the marketing … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends, The Business of Research | Comments Off

Infographic: 5 MR methodologies and how to use them

When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the … Continue reading

Posted in Consumer Research, Data Processing, Focus Groups, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Quantitative Research, The Business of Research | Comments Off

QRCA speakers: big data = big opportunity for MR

It’s been an interesting day-and-a-half here in sunny San Diego (is San Diego ever not sunny?) at the annual QRCA conference. The hunt for themes has been an easy one: The three sessions I’ve attended so far have all touched … Continue reading

Posted in Big Data, Innovation in Market Research, Market Research Techniques, Marketing Research Jobs, Research Industry Trends, The Business of Research | Comments Off

If crowdsourcing can work in North Korea…

In the past when I’ve written about crowdsourcing, it’s typically been pointing out its flaws, not extolling its virtues. While crowdsourcing failed for Kraft’s vegemite offering iSnack 2.0 and Mountain Dew’s “Dub the Dew” contest, it proved to be a … Continue reading

Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, The Business of Research | Comments Off

Time drags, time flies: A decade in marketing research

As we approach the 10th anniversary of the 9/11 attacks this weekend, it seems a good time to take a few minutes to reflect not only on that tragic day but also on all the changes that have taken place … Continue reading

Posted in Innovation in Market Research, Market Research Techniques, Research Industry Trends, The Business of Research, Uncategorized | 3 Comments

Be the Keith Richards of marketing research

Last week I was listening to an archived podcast of a great interview with rock god Keith Richards, who was touting his memoir on NPR’s Fresh Air program. Host Terry Gross asked him about his approach to songwriting in the … Continue reading

Posted in Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research | Comments Off

Is Kim Kardashian a market research guru?

Just the other day, Kim Kardashian appeared on the Today Show and was interviewed by Matt Lauer. She and her sisters are more than reality TV stars – they are now a full-fledged brand. In addition to their TV shows, … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Focus Groups, Innovation in Market Research, Market Research Case Studies, Market Research Techniques, Packaging Research | 2 Comments