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Category Archives: Market Research Techniques
If crowdsourcing can work in North Korea…
In the past when I’ve written about crowdsourcing, it’s typically been pointing out its flaws, not extolling its virtues. While crowdsourcing failed for Kraft’s vegemite offering iSnack 2.0 and Mountain Dew’s “Dub the Dew” contest, it proved to be a … Continue reading
Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, The Business of Research
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Time drags, time flies: A decade in marketing research
As we approach the 10th anniversary of the 9/11 attacks this weekend, it seems a good time to take a few minutes to reflect not only on that tragic day but also on all the changes that have taken place … Continue reading
Be the Keith Richards of marketing research
Last week I was listening to an archived podcast of a great interview with rock god Keith Richards, who was touting his memoir on NPR’s Fresh Air program. Host Terry Gross asked him about his approach to songwriting in the … Continue reading
Posted in Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research
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Is Kim Kardashian a market research guru?
Just the other day, Kim Kardashian appeared on the Today Show and was interviewed by Matt Lauer. She and her sisters are more than reality TV stars – they are now a full-fledged brand. In addition to their TV shows, … Continue reading
