Category Archives: Market Research in the News

StubHub goes all-in: a cautionary tale in pricing research

There’s been an ongoing call from consumers in recent years for honesty and transparency in marketing. After all, the last thing anyone wants is to feel like someone is pulling a fast one on them. There’s evidence of this, especially, … Continue reading

Posted in Consumer Psychology, Consumer Research, Market Research in the News, Promotion Research, Shopper Insights | Comment

Research-y solutions for the super-small budget

The majority of Quirk’s subscribers are client-side researchers, many of whom lead research departments in large, siloed organizations. It’s a common theme among our authors – and among presenters at trade shows we attend – to share tips on “how … Continue reading

Posted in Consumer Research, Demographics, Market Research in the News, The Business of Research | Comment

Big data needs a human touch

Quirk’s has published several articles and blog posts about big data and what opportunities it presents for MR professionals. The general consensus seems to be that big data is only as good as the insights a human interpretation can apply … Continue reading

Posted in Advertising Research, Big Data, Market Research in the News, Marketing Best Practices, Quantitative Research | Comments Off

Confessions of a binge-viewer

The Golden Globes were on this past Sunday night and try as I might, I just can’t seem to find a way to put a research-y spin on the Best- and Worst-Dressed Lists (why, Paula Patton, why?), so I’m going … Continue reading

Posted in Consumer Research, Market Research in the News, Media Research, Psychographic Research | Comments Off

Insights in Action: The Wall Street Journal shops with teens

If you’re a fan of shop-alongs or if your job requires you to keep up with the whims of teenaged shoppers (you have my sympathies), you’ll want to check out this Wall Street Journal piece (subscription may be required) in … Continue reading

Posted in Market Research in the News, Qualitative Research, Retailing | Comments Off

Insights in Action: Lingerie makers, here’s where your sweet spots are

According to the Interweb, that unimpeachable source of truth, some of the warning signs that a spouse is cheating – along the usual behavioral indications – include a variety of changes in consumption habits: buying a gym membership to get … Continue reading

Posted in Market Research in the News, Public Opinion/Social Research | Comments Off

Insights in action: Local knowledge fueling Goya’s growth

Many conversations on the role of the insights function these days seem to touch on the need to be able to incorporate and make sense of data from a vast range of sources, from ad hoc research to sales figures … Continue reading

Posted in Brand and Image Research, Ethnic/Multicultural Research, Food/Sensory Research, Market Research in the News, Product Research | Comments Off

Insights in action: Pulte Group builds on research findings

Head over here for a fun (if you’re in the research biz) piece from CNBC on how home-builder Pulte Group has found great value in building and testing full-scale prototypes of floor plans with consumers in a Chicago warehouse. It’s … Continue reading

Posted in Concept Research, Innovation in Market Research, Market Research in the News, Moderating, Qualitative Research | Comments Off

Status, fashion and the search for value driving teen spending

Findings from Minneapolis-based investment bank and asset management firm Piper Jaffray’s 25th semi-annual Taking Stock With Teens market research project point to a seasonal pause in discretionary spending contrasted by strong intent to spend across multiple categories and household income … Continue reading

Posted in Consumer Research, Market Research in the News, Psychographic Research | Comments Off

Big data = front-page news

In recent years, “big data” has become impossible to ignore and is a common topic of conversation in our offices. Turns out, it’s not only the research industry that’s talking. This morning, I was surprised to see that big data … Continue reading

Posted in Data Collection/Field Services, Data Processing, Market Research in the News, Research Industry Trends, The Business of Research | Comments Off