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Category Archives: Market Research in the News
Fake reviews point up dangers of relying on social media data
There has been a lot of emphasis in the marketing research industry recently about mining social media and other Web sites and combining the data with text analytics in order to get a true understanding of consumers’ views. Many in the … Continue reading
The ARF Re:think 2011! in pictures
The ARF 75th Anniversary Convention was held on March 20-23 and thanks to Nelson Davis of research firm AIP New York, you can see what you missed – or see what you looked like after a long day of sessions. Click … Continue reading
Posted in Advertising Research, Association News, Market Research in the News, Names in the News
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Unusual research applications: branding babies on Bravo
I was watching the premier of a new series on Bravo called Pregnant In Heels, which follows the business of maternity concierge Rosie Pope as she guides Manhattan moms-to-be into motherhood. The first episode focused on the Jacobs family, a … Continue reading
Posted in Brand and Image Research, Focus Groups, Market Research Humor, Market Research in the News, Name Development Research
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The media, Madison and misappropriation: co-opting the research language
As of late, the American media eye has been fixed on the political protests and general unrest in Madison, Wis. Having grown up and gone through the Wisconsin public school system under the 14-year-long reign of ex-Gov. Tommy Thompson, I’m … Continue reading
Posted in Focus Groups, Market Research in the News, Political Polling, Qualitative Research, The Business of Research, Uncategorized
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Focus groups are killing Spider-Man!
I had to laugh after reading this bit of news on the Entertainment Weekly site about how the ill-fated Broadway production of Spider-Man: Turn Off the Dark has – GASP! – taken to using focus groups to gain audience feedback. … Continue reading
Posted in Consumer Research, Focus Groups, Market Research in the News, Qualitative Research
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Marketing research 2010: The year in pictures
March 2010 ARF in New York Additional Links: MRA Annual Conference In Boston, June 2010 AMA Conference In Atlanta, September 2010 IIR The Market Research Event In San Diego, November 2010 MRA NY Chapter Holiday Party, December 2010 As 2010 draws … Continue reading
Posted in Advertising Research, Market Research in the News, The Business of Research
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