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Category Archives: Market Research in the News
Status, fashion and the search for value driving teen spending
Findings from Minneapolis-based investment bank and asset management firm Piper Jaffray’s 25th semi-annual Taking Stock With Teens market research project point to a seasonal pause in discretionary spending contrasted by strong intent to spend across multiple categories and household income … Continue reading
Big data = front-page news
In recent years, “big data” has become impossible to ignore and is a common topic of conversation in our offices. Turns out, it’s not only the research industry that’s talking. This morning, I was surprised to see that big data … Continue reading
Airlines are paying attention to their research data – no, really!
For all the Sturm und Drang about the failings of research, it’s always heartening to read an article that shows that research actually works! In his ‘Dear airline, here’s the problem…’ article, which was the April 4 installment of The … Continue reading
Posted in Brand and Image Research, Consumer Research, Market Research in the News, State of the Research Industry
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Research bias in the news
Surveys, polling and other forms of marketing research have been practiced in a formal way for decades and yet on an almost daily basis I see the misuse of data. Here are three errors I’ve seen in the news recently. … Continue reading
Posted in Market Research Findings, Market Research in the News, Quantitative Research
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Will Salt Sugar Fat bring heat on marketing research?
This past Sunday I read with great interest – and concern – an article from the February 24 edition of The New York Times Magazine called “The Extraordinary Science of Addictive Junk Food.” Excerpted from Pulitzer Prize-winning writer Michael Moss’s … Continue reading
If crowdsourcing can work in North Korea…
In the past when I’ve written about crowdsourcing, it’s typically been pointing out its flaws, not extolling its virtues. While crowdsourcing failed for Kraft’s vegemite offering iSnack 2.0 and Mountain Dew’s “Dub the Dew” contest, it proved to be a … Continue reading
Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, The Business of Research
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Market research analyst: a desirable profession
Having just returned from The Market Research Event 2012 in Boca Raton, Fla., it’s obvious to us that researchers are passionate and invested in their careers. And why shouldn’t they be?! Researchers have it pretty good compared to the rest … Continue reading
Posted in Market Research in the News, Marketing Research Jobs, The Business of Research
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Will research get the election right?
Of all the recent changes in marketing research I’ve been particularly fascinated by those that are pushing the limits of traditional research by combining data sets. With today being Election Day in the United States, I thought it would be … Continue reading
Posted in Market Research in the News, Political Polling, Research Blogs and Communities, Research Industry Trends
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Fake reviews point up dangers of relying on social media data
There has been a lot of emphasis in the marketing research industry recently about mining social media and other Web sites and combining the data with text analytics in order to get a true understanding of consumers’ views. Many in the … Continue reading
The ARF Re:think 2011! in pictures
The ARF 75th Anniversary Convention was held on March 20-23 and thanks to Nelson Davis of research firm AIP New York, you can see what you missed – or see what you looked like after a long day of sessions. Click … Continue reading
Posted in Advertising Research, Association News, Market Research in the News, Names in the News
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