Category Archives: Market Research in the News

Shopping for Father’s Day? Spending expected to hit $12.7 billion

Father’s Day may not be the most lucrative consumer holiday of the year for retailers but spending for dad is expected to reach $12.7 billion for golf lessons, home improvement tools, coffee mugs, books and more. And, according to NRF’s … Continue reading

Posted in Consumer Research, Market Research Findings, Market Research in the News, Shopper Insights | Comment

MR’s Earth Day reminder: The importance of being green

Wednesday was Earth Day’s 45th anniversary and people all around the world were celebrating. As communities planted trees, organized cleanups and attended Earth Day fairs, the market research industry placed a spotlight on what being green means to brands and … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Market Research Findings, Market Research in the News, Public Opinion/Social Research, Shopper Insights | Comments Off

New challenges for MR: Q&A with Printemps des Etudes

Editor’s note: Quirk’s conducted a Q&A session with Stéphanie Perrin, manager and commissioner-general, Printemps des Etudes, regarding major trends in MR and the benefits of attending marketing research conferences. What are some of the major trends or forces affecting the marketing … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends, The Business of Research | Comments Off

Lily Allen deems MR ‘totally unhelpful’

Though she may not have the late Steve Jobs’ clout, British singer Lily Allen is yet another celebrity who’s spoken out to publicly criticize the value – and validity – of marketing research. According to an April 24th interview (warning: explicit … Continue reading

Posted in Brand and Image Research, Consumer Research, Focus Groups, Market Research in the News, Qualitative Research | 9 Comments

Poor response rates perturb party-throwing parents

Sorry to bombard all of my faithful readers with so many parenting-related blogs but that just so happens to be what’s on my mind these days. (Would you rather I get back to talking about TV and shopping? Let me … Continue reading

Posted in Consumer Research, Market Research in the News, Mothers | Comments Off

StubHub goes all-in: a cautionary tale in pricing research

There’s been an ongoing call from consumers in recent years for honesty and transparency in marketing. After all, the last thing anyone wants is to feel like someone is pulling a fast one on them. There’s evidence of this, especially, … Continue reading

Posted in Consumer Psychology, Consumer Research, Market Research in the News, Promotion Research, Shopper Insights | Comments Off

Research-y solutions for the super-small budget

The majority of Quirk’s subscribers are client-side researchers, many of whom lead research departments in large, siloed organizations. It’s a common theme among our authors – and among presenters at trade shows we attend – to share tips on “how … Continue reading

Posted in Consumer Research, Demographics, Market Research in the News, The Business of Research | Comments Off

Big data needs a human touch

Quirk’s has published several articles and blog posts about big data and what opportunities it presents for MR professionals. The general consensus seems to be that big data is only as good as the insights a human interpretation can apply … Continue reading

Posted in Advertising Research, Big Data, Market Research in the News, Marketing Best Practices, Quantitative Research | Comments Off

Confessions of a binge-viewer

The Golden Globes were on this past Sunday night and try as I might, I just can’t seem to find a way to put a research-y spin on the Best- and Worst-Dressed Lists (why, Paula Patton, why?), so I’m going … Continue reading

Posted in Consumer Research, Market Research in the News, Media Research, Psychographic Research | Comments Off

Insights in Action: The Wall Street Journal shops with teens

If you’re a fan of shop-alongs or if your job requires you to keep up with the whims of teenaged shoppers (you have my sympathies), you’ll want to check out this Wall Street Journal piece (subscription may be required) in … Continue reading

Posted in Market Research in the News, Qualitative Research, Retailing | Comments Off