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Category Archives: Market Research Humor
Mountain Dew crowdsourcing project goes off the rails
Crowdsourcing is a growing trend in the research industry, garnering praise for facilitating true collaboration and for engaging fans and consumers by letting their voices be heard – unfiltered. And while crowdsourcing has worked for Ben & Jerry’s, vitaminwater and … Continue reading
Happy holidays and sweet ‘Market Research Dreaming’
Quirk’s would like to wish you and yours a happy and safe holiday season. We’d also like to share Leominster, Mass., research software company BayaSoft’s 2011 “Market Research Dreaming” holiday e-card! We’re always flattered to be spoofed by our peers! … Continue reading
Posted in Market Research Humor, Marketing Research Resources, Uncategorized
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Researchers, don’t explain your profession – share your identity
Editor’s note: Jim Karrh is director of MarketSearch, a Little Rock, Ark., research firm. What is your identity as a marketing researcher? I’ve been engaged in research – and going to cocktail parties – for years, but after reading this … Continue reading
Posted in Consumer Research, Market Research Humor, Marketing Research Jobs, The Business of Research
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Does God need to work on customer satisfaction?
Whenever we conduct a survey about our magazine, we receive approval ratings above 90 percent – which makes me pretty happy. But I’m always a bit hesitant to tout these numbers because I wonder how they compare to other magazines … Continue reading
Quality control and judgment calls: Would you count this survey complete?
Filling quotas with high-quality completes while providing quick turnaround is the aspiration of every researcher. Unfortunately, researchers are sometimes forced to choose between the two. Back in college when I worked as a telephone interviewer, I was calling on a … Continue reading
Quirk’s looks back: ‘online’ news in the 1980s
This October, Quirk’s Marketing Research Review will celebrate its 25th anniversary. The October issue will not only focus on where research is headed but also take look back at marketing research over the past 25 years. While researching the state … Continue reading
Who’s zoomin’ who?
I read with interest this piece from Adweek about how ad agency Wieden + Kennedy’s success on the Old Spice campaign has supposedly caused Procter & Gamble to throw caution to the wind and bypass its usual ad-testing procedures. I’m … Continue reading
Posted in Advertising Research, Consumer Research, Focus Groups, Market Research Humor, Qualitative Research, Uncategorized
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Get your meme entered today
Tom Anderson of Anderson Analytics has been holding an annual research meme contest and today is the final day to submit your entry for 2011. The first-place prize is a $1,000 Amazon gift certificate so take a few minutes to enter yours. … Continue reading
Posted in Market Research Humor
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Unusual research applications: branding babies on Bravo
I was watching the premier of a new series on Bravo called Pregnant In Heels, which follows the business of maternity concierge Rosie Pope as she guides Manhattan moms-to-be into motherhood. The first episode focused on the Jacobs family, a … Continue reading
Posted in Brand and Image Research, Focus Groups, Market Research Humor, Market Research in the News, Name Development Research
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Focus group: Should a beer bottle have breasts?
Several years ago I stumbled upon this video and I’ve finally gotten the courage to share it (perhaps against my better judgement). I have no idea why this video was created, but I certainly hope it was meant as a joke. It … Continue reading
