Category Archives: Market Research Findings

American consumers choose Jeep as most patriotic brand in new survey

As July 4 draws near Americans are preparing to watch spectacular fireworks displays and have fun with family and friends. But Independence Day also gives marketers an opportunity to celebrate. A new survey of iconic American brands has revealed which … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings | Comment

Shopping for Father’s Day? Spending expected to hit $12.7 billion

Father’s Day may not be the most lucrative consumer holiday of the year for retailers but spending for dad is expected to reach $12.7 billion for golf lessons, home improvement tools, coffee mugs, books and more. And, according to NRF’s … Continue reading

Posted in Consumer Research, Market Research Findings, Market Research in the News, Shopper Insights | Comment

Americans are ready for summer travel

The weather is finally on the upswing and many Americans are looking to make the most of their summers. Some are predicting that summer travel on U.S. airlines will reach an all-time high this year, and a recent Harris Poll … Continue reading

Posted in Consumer Research, Market Research Findings | 1 Comment

MR’s Earth Day reminder: The importance of being green

Wednesday was Earth Day’s 45th anniversary and people all around the world were celebrating. As communities planted trees, organized cleanups and attended Earth Day fairs, the market research industry placed a spotlight on what being green means to brands and … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Market Research Findings, Market Research in the News, Public Opinion/Social Research, Shopper Insights | Comments Off

Don’t forget the egg hunt! Consumers look forward to a family-filled Easter holiday

Eighty percent of Americans are looking forward to a fun, family-filled Easter holiday, according to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights and Analytics. And this family time is met with increased spending. Total spending for … Continue reading

Posted in Advertising Research, Consumer Research, Lifecycle/Lifestyle Research, Market Research Findings, Shopper Insights | 1 Comment

New challenges for MR: Q&A with Printemps des Etudes

Editor’s note: Quirk’s conducted a Q&A session with Stéphanie Perrin, manager and commissioner-general, Printemps des Etudes, regarding major trends in MR and the benefits of attending marketing research conferences. What are some of the major trends or forces affecting the marketing … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends, The Business of Research | Comments Off

Global cross-border shopping trends revealed

Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers indicate how truly global online shopping has become, according to a recent press release. In an effort … Continue reading

Posted in Business and Product Development, Consumer Research, International Research, Market Research Findings, Retailing, Shopper Insights | Comments Off

Cupid’s arrow encourages American shoppers

Cupid has some tricks up his (non-existent) sleeve this year with plans to shower Americans with jewelry, candy and a special night out. According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings, Shopper Insights | 1 Comment

Super Bowl commercial myths, exposed

As Americans gear up for Super Bowl XLIX, many are looking forward to one thing: commercials. Data from Ace Metrix provides insights from the past five games, breaking down the biggest Super Bowl ad myths and facts. The study has tracked 263 … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Television Research | 1 Comment

New study shows the significant role of promotions in driving sales

RetailMeNot, Inc., which operates the world’s largest marketplace for digital offers, released the findings of a November 2014 study it conducted using Google Consumer Surveys. The study, which also includes other third-party research, unveils the six stages of the consumer … Continue reading

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