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Category Archives: Market Research Findings
Research bias in the news
Surveys, polling and other forms of marketing research have been practiced in a formal way for decades and yet on an almost daily basis I see the misuse of data. Here are three errors I’ve seen in the news recently. … Continue reading
Posted in Market Research Findings, Market Research in the News, Quantitative Research
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Are you the CEO of mail in your household?
Getting the mail every day and deciding what to do with it may seem like a mindless chore and chances are you’ve never given much thought to how your neighbors, family or co-workers deal with their mail. Would you be … Continue reading
Does God need to work on customer satisfaction?
Whenever we conduct a survey about our magazine, we receive approval ratings above 90 percent – which makes me pretty happy. But I’m always a bit hesitant to tout these numbers because I wonder how they compare to other magazines … Continue reading
Research reveals not all Web visitors are created equal
By now most of us have read an article or two (or 10) about how to increase traffic to our Web sites. Change a headline and traffic increases. Put keywords in your Web link and you get higher placement on … Continue reading
Survey: William + Kate = yawn
Wedding fever has not gripped the world, according to a survey from the folks at Survey Sampling Inc. (SSI), Shelton, Conn. In advance of this week’s royal hitching, the SSI research found that while 89 percent of respondents around the … Continue reading
Posted in Market Research Findings, Online Surveys and Research, Quantitative Research
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Do research vendors really believe in research?
Recently, I have had a couple of conversations with research and marketing executives that make me wonder if research vendors really believe in marketing research – even the research they are conducting for their clients! While chatting with the head … Continue reading
