Category Archives: Market Research Findings

Who embodies the value of U.S. patriotism?

This year, in addition to asking consumers to evaluate the 248 brands for its Most Patriotic Brand survey, Brand Keys asked respondents to name anyone – alive or dead – who they felt best personified the value of patriotism in … Continue reading

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From gift cards to bourbon, Father’s Day spending expected to increase

The 2016 average spend for Dad is moving up six percent according to the annual Brand Keys Father’s Day survey. “That’s twice the increase we saw last year,” said Robert Passikoff, founder and president of New York-based research firm Brand … Continue reading

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Get ready for the egg hunt: Survey says Easter spending will reach 17.3 billion

Americans anticipate spending more than ever on Easter this year. According to the National Retail Federation’s (NRF) annual Easter Spending Survey conducted by Prosper Insights and Analytics, spending for the holiday is expected to reach $17.3 billion. Those celebrating plan … Continue reading

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Recent study finds changes in brand engagement

Emotional engagement, a leading-indicator of consumer behavior, sales and corporate profitability, is now more difficult for brands to achieve as the key drivers of brand engagement have shifted dramatically toward emotional values according to the majority of the 72 categories … Continue reading

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Chinese consumers represent an opportunity for the Australian wine industry

A three-year study by the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science funded by Wine Australia is nearing completion and has found the number of people buying imported wine in China and their frequency of consumption was on … Continue reading

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NFL games attract Spanish-dominant Hispanic viewers

As pro football continues to gain viewers – and perhaps usurp other sports as America’s new favorite pastime among some fans – its appeal seems to be far-reaching and trending toward universal. The hard-hitting action and on-field heroics have also … Continue reading

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2015 December retail sales increased 3 percent, according to NRF

Holiday sales in 2015 increased 3 percent to $626,140 billion, according to the National Retail Federation (NRF). This is solid growth considering weather events across the country and economic deflation in the retail environment. Non-store holiday sales grew 9 percent … Continue reading

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Study shows parents want practical tips from dental professionals

Dental professionals who are still looking for a good New Year’s resolution may want to consider putting providing practical, approachable instructions on children’s oral health habits at the top of the list. A new qualitative study from the Netherlands reveals … Continue reading

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Star Wars toys land in top toy lists for both boys and girls

After losing her crown to Disney’s Frozen characters in 2014, Barbie is back on top of the National Retail Federation’s Top Toys list for the 2015 holiday season. The survey, which is conducted by Prosper Insights & Analytics, asks holiday … Continue reading

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New study predicts slight dip in spend this holiday season

From November 1 to January 2, I’m a sucker for everything red, green, silver and gold. From devouring my mom’s famous pumpkin pie and drawing names for secret Santa on Thanksgiving, to decorating a freshly-cut tree and carefully wrapping the … Continue reading

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