Category Archives: Market Research Findings

Research bias in the news

Surveys, polling and other forms of marketing research have been practiced in a formal way for decades and yet on an almost daily basis I see the misuse of data. Here are three errors I’ve seen in the news recently. … Continue reading

Posted in Market Research Findings, Market Research in the News, Quantitative Research | Comments Off

Are you the CEO of mail in your household?

Getting the mail every day and deciding what to do with it may seem like a mindless chore and chances are you’ve never given much thought to how your neighbors, family or co-workers deal with their mail. Would you be … Continue reading

Posted in Consumer Research, Lifecycle/Lifestyle Research, Market Research Findings | 1 Comment

Does God need to work on customer satisfaction?

Whenever we conduct a survey about our magazine, we receive approval ratings above 90 percent – which makes me pretty happy. But I’m always a bit hesitant to tout these numbers because I wonder how they compare to other magazines … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Market Research Findings, Market Research Humor, Quantitative Research | 4 Comments

Research reveals not all Web visitors are created equal

By now most of us have read an article or two (or 10) about how to increase traffic to our Web sites. Change a headline and traffic increases. Put keywords in your Web link and you get higher placement on … Continue reading

Posted in Advertising Research, Market Research Findings, Online Surveys and Research, Quantitative Research | 5 Comments

Survey: William + Kate = yawn

Wedding fever has not gripped the world, according to a survey from the folks at Survey Sampling Inc. (SSI), Shelton, Conn. In advance of this week’s royal hitching, the SSI research found that while 89 percent of respondents around the … Continue reading

Posted in Market Research Findings, Online Surveys and Research, Quantitative Research | Comments Off

Do research vendors really believe in research?

Recently, I have had a couple of conversations with research and marketing executives that make me wonder if research vendors really believe in marketing research – even the research they are conducting for their clients! While chatting with the head … Continue reading

Posted in Advertising Research, Market Research Best Practices, Market Research Findings, Marketing Best Practices, Research Industry Trends, State of the Research Industry | 6 Comments