Category Archives: Market Research Findings

NFL games attract Spanish-dominant Hispanic viewers

As pro football continues to gain viewers – and perhaps usurp other sports as America’s new favorite pastime among some fans – its appeal seems to be far-reaching and trending toward universal. The hard-hitting action and on-field heroics have also … Continue reading

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2015 December retail sales increased 3 percent, according to NRF

Holiday sales in 2015 increased 3 percent to $626,140 billion, according to the National Retail Federation (NRF). This is solid growth considering weather events across the country and economic deflation in the retail environment. Non-store holiday sales grew 9 percent … Continue reading

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Study shows parents want practical tips from dental professionals

Dental professionals who are still looking for a good New Year’s resolution may want to consider putting providing practical, approachable instructions on children’s oral health habits at the top of the list. A new qualitative study from the Netherlands reveals … Continue reading

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Star Wars toys land in top toy lists for both boys and girls

After losing her crown to Disney’s Frozen characters in 2014, Barbie is back on top of the National Retail Federation’s Top Toys list for the 2015 holiday season. The survey, which is conducted by Prosper Insights & Analytics, asks holiday … Continue reading

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New study predicts slight dip in spend this holiday season

From November 1 to January 2, I’m a sucker for everything red, green, silver and gold. From devouring my mom’s famous pumpkin pie and drawing names for secret Santa on Thanksgiving, to decorating a freshly-cut tree and carefully wrapping the … Continue reading

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Food trends we’re craving in 2016

One of my good friends is currently spending a year working in Hawaii. Since I began living vicariously through her adventures last November, I have learned that – aside from being the U.S. state synonymous with paradise – Hawaii is … Continue reading

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The kings and queens of horror: tales from America’s favorite genres

What do telekinetic prom queen Carrie White, D.C. police consultant Alex Cross and wonder of the wizarding world Harry Potter all have in common? Their imaginative creators are America’s top three favorite authors. Stephen King and James Patterson each retain … Continue reading

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Study shows families trimming back-to-school spending for 2015

After spending more on school supplies and electronics in 2014, parents will head into this back-to-school season evaluating what their children really need before spending on new items. According to NRF’s Back-to-School Spending Survey conducted by Prosper Insights & Analytics, … Continue reading

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American consumers choose Jeep as most patriotic brand in new survey

As July 4 draws near Americans are preparing to watch spectacular fireworks displays and have fun with family and friends. But Independence Day also gives marketers an opportunity to celebrate. A new survey of iconic American brands has revealed which … Continue reading

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Shopping for Father’s Day? Spending expected to hit $12.7 billion

Father’s Day may not be the most lucrative consumer holiday of the year for retailers but spending for dad is expected to reach $12.7 billion for golf lessons, home improvement tools, coffee mugs, books and more. And, according to NRF’s … Continue reading

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