Category Archives: Market Research Case Studies

Is Kim Kardashian a market research guru?

Just the other day, Kim Kardashian appeared on the Today Show and was interviewed by Matt Lauer. She and her sisters are more than reality TV stars – they are now a full-fledged brand. In addition to their TV shows, … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Focus Groups, Innovation in Market Research, Market Research Case Studies, Market Research Techniques, Packaging Research | 2 Comments