Category Archives: Market Research Best Practices

Photo recap from Cocktails with Quirk’s in New York!

We’ve been having a blast hosting Cocktails with Quirk’s, a series of free networking events for researchers to network with their peers in a casual, comfortable environment. Our next party is coming up on Monday, May 19th, at the Karl … Continue reading

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Infographic: 5 MR methodologies and how to use them

When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the … Continue reading

Posted in Consumer Research, Data Processing, Focus Groups, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Quantitative Research, The Business of Research | Comments Off

How to banish attention vampires and other scary brainstorming bugaboos

For most of us, the arrival of Halloween evokes childhood memories of trick-or-treating, jack-o’-lanterns, ghosts, goblins, witches – and staying up late to watch horror movies like Friday the 13th and A Nightmare on Elm Street. Although the spooky traditions … Continue reading

Posted in Brainstorming Research, Concept Research, Market Research Best Practices | 1 Comment

Scared by big data? Not these researchers.

One of the current memes in the research biz is that big data will lead to the obsolescence of marketing research. The new breed of C-suiters, the thinking goes, will find the act of asking consumers about what they did … Continue reading

Posted in Market Research Best Practices, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 1 Comment

Notes from the ARF Re:think – ‘No more naked research’

Here’s a quick recap of some of the highlights from a busy first day of the ARF’s Re:think event! • “Traditional” methods appear to have some surprising resilience, according to data presented by SSI’s Kristin Cavallaro and Jay Meyers. In … Continue reading

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Reporting from CRC 2012: Advice from another CEO who gets it

I’m blogging today from the second-annual Corporate Researchers Conference in Dallas. With the first day under our belts, I wanted to share some juicy nuggets from Wednesday’s closing keynote speaker, former Southwest Airlines CEO Jim Parker (2001-2004). Anyone who has … Continue reading

Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Marketing Research Jobs, State of the Research Industry | Comments Off

This executive understands how to use research

One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading

Posted in Concept Research, Focus Groups, Market Research Best Practices, Media Research, Qualitative Research, Quantitative Research | 2 Comments

More tips on using Pinterest for market research

Back in February, Quirk’s Editor Joe Rydholm posted a blog that featured links to articles about Pinterest and best practices for using Pinterest as part of a marketing program. The social media site’s 15 minutes seem to keep stretching on … Continue reading

Posted in Market Research Best Practices, Social Media and Marketing Research | Comments Off

A new form of sugging?

I’m a member of an online survey panel and have lately noticed a disturbing practice by the panel’s operator. On my home page on the panel’s site, included among the list of links to available surveys for which I’m urged … Continue reading

Posted in Consumer Research, Market Research Best Practices, Panels, Quantitative Research, State of the Research Industry, The Business of Research | 3 Comments

Make new trends but keep the old: Researchers reflect on TMRE programming

At The Market Research Event 2011 (TMRE) earlier this week I had the pleasure of attending over a dozen sessions and keynote speeches and, quite frankly, I was wowed by the programming. Working at a magazine that’s been around for … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Marketing Research Resources, Research Industry Trends, State of the Research Industry, The Business of Research, Training/Research Education | Comments Off