Category Archives: Market Research Best Practices

A new form of sugging?

Posted on 01/03/2012 by Joe Rydholm

I’m a member of an online survey panel and have lately noticed a disturbing practice by the panel’s operator. On my home page on the panel’s site, included among the list of links to available surveys for which I’m urged … Continue reading →

Posted in Consumer Research, Market Research Best Practices, Panels, Quantitative Research, State of the Research Industry, The Business of Research | 3 Comments

Make new trends but keep the old: Researchers reflect on TMRE programming

Posted on 11/10/2011 by Emily Goon

At The Market Research Event 2011 (TMRE) earlier this week I had the pleasure of attending over a dozen sessions and keynote speeches and, quite frankly, I was wowed by the programming. Working at a magazine that’s been around for … Continue reading →

Posted in Innovation in Market Research, Market Research Best Practices, Marketing Research Resources, Research Industry Trends, State of the Research Industry, The Business of Research, Training/Research Education | Comments Off

A little ditty about Stan and Diane

Posted on 11/09/2011 by Joe Rydholm

As you might expect, the room was SRO for Tuesday morning’s chat between Communispace’s Diane Hessan and Coke’s Stan Sthanunathan on this second day of the Market Research Event. Sthanunathan, master of the quotable research bon mot, didn’t disappoint. While he … Continue reading →

Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Marketing Research Jobs, State of the Research Industry | Comments Off

Where does social media data analysis fit in the research budget?

Posted on 11/08/2011 by Joe Rydholm

On the first day of this year’s Market Research Event here in Orlando, Fla., I spent most of my time at the social media research-related talks, anxious to find out who’s doing what and what their takeaways are on taming … Continue reading →

Posted in Market Research Best Practices, Qualitative Research, Quantitative Research, Research Industry Trends, Social Media and Marketing Research | 2 Comments

Fake reviews point up dangers of relying on social media data

Posted on 10/24/2011 by Dan Quirk

There has been a lot of emphasis in the marketing research industry recently about mining social media and other Web sites and combining the data with text analytics in order to get a true understanding of consumers’ views. Many in the … Continue reading →

Posted in Competitive Intelligence, Market Research Best Practices, Market Research in the News, Research Industry Trends, Research Software, Social Media and Marketing Research, Uncategorized | 4 Comments

Marketing research how-not-tos: The case of the fast-food advisory panel

Posted on 08/02/2011 by Joe Rydholm

In the original version of this blog entry, which I composed last week and had planned to post this week, I railed on about the unfortunate experience I had attempting to join the “advisory panel” of a fast-food chain: So, … Continue reading →

Posted in Consumer Research, Food/Sensory Research, Market Research Best Practices, Online Surveys and Research, Quantitative Research | 1 Comment

When tracking customer feedback, could the customer be the problem?

Posted on 06/22/2011 by Dan Quirk

One advantage of being a small business is that we tend to have direct contact with our customers. This contact is vital to the way we operate our business.  On a daily basis we hear what is working or not … Continue reading →

Posted in Business and Product Development, Customer Satisfaction, Data Collection/Field Services, Market Research Best Practices, Social Media and Marketing Research | 2 Comments

Kraft-y advice on improving your brand’s social media data analysis

Posted on 05/23/2011 by Joe Rydholm

I had a great time earlier this month in Chicago at the IIR/TMRE Technology Driven Market Research Event. I particularly enjoyed hearing Frank Cotignola’s views on how companies should approach social media-listening and analysis. (My Trade Talk column in the … Continue reading →

Posted in Brand and Image Research, Food/Sensory Research, Market Research Best Practices, Social Media and Marketing Research | Comments Off

MRA/Quirk’s/MREB announce Corporate Researchers Conference

Posted on 04/12/2011 by Joe Rydholm

Quirk’s is happy to announce that we are working with the Marketing Research Association (MRA) and the Market Research Executive Board program of the Corporate Executive Board Company (CEB) to produce a new conference aimed at corporate marketing researchers and … Continue reading →

Posted in Market Research Best Practices, Research Industry Trends, State of the Research Industry, The Business of Research | Comments Off

Be the Keith Richards of marketing research

Posted on 04/06/2011 by Joe Rydholm

Last week I was listening to an archived podcast of a great interview with rock god Keith Richards, who was touting his memoir on NPR’s Fresh Air program. Host Terry Gross asked him about his approach to songwriting in the … Continue reading →

Posted in Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research | Comments Off