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Category Archives: Market Research Best Practices
Notes from the ARF Re:think – ‘No more naked research’
Here’s a quick recap of some of the highlights from a busy first day of the ARF’s Re:think event! • “Traditional” methods appear to have some surprising resilience, according to data presented by SSI’s Kristin Cavallaro and Jay Meyers. In … Continue reading
Reporting from CRC 2012: Advice from another CEO who gets it
I’m blogging today from the second-annual Corporate Researchers Conference in Dallas. With the first day under our belts, I wanted to share some juicy nuggets from Wednesday’s closing keynote speaker, former Southwest Airlines CEO Jim Parker (2001-2004). Anyone who has … Continue reading
Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Marketing Research Jobs, State of the Research Industry
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This executive understands how to use research
One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading
More tips on using Pinterest for market research
Back in February, Quirk’s Editor Joe Rydholm posted a blog that featured links to articles about Pinterest and best practices for using Pinterest as part of a marketing program. The social media site’s 15 minutes seem to keep stretching on … Continue reading
Posted in Market Research Best Practices, Social Media and Marketing Research
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A new form of sugging?
I’m a member of an online survey panel and have lately noticed a disturbing practice by the panel’s operator. On my home page on the panel’s site, included among the list of links to available surveys for which I’m urged … Continue reading
Make new trends but keep the old: Researchers reflect on TMRE programming
At The Market Research Event 2011 (TMRE) earlier this week I had the pleasure of attending over a dozen sessions and keynote speeches and, quite frankly, I was wowed by the programming. Working at a magazine that’s been around for … Continue reading
A little ditty about Stan and Diane
As you might expect, the room was SRO for Tuesday morning’s chat between Communispace’s Diane Hessan and Coke’s Stan Sthanunathan on this second day of the Market Research Event. Sthanunathan, master of the quotable research bon mot, didn’t disappoint. While he … Continue reading
Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Marketing Research Jobs, State of the Research Industry
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Where does social media data analysis fit in the research budget?
On the first day of this year’s Market Research Event here in Orlando, Fla., I spent most of my time at the social media research-related talks, anxious to find out who’s doing what and what their takeaways are on taming … Continue reading
Fake reviews point up dangers of relying on social media data
There has been a lot of emphasis in the marketing research industry recently about mining social media and other Web sites and combining the data with text analytics in order to get a true understanding of consumers’ views. Many in the … Continue reading
Marketing research how-not-tos: The case of the fast-food advisory panel
In the original version of this blog entry, which I composed last week and had planned to post this week, I railed on about the unfortunate experience I had attempting to join the “advisory panel” of a fast-food chain: So, … Continue reading
