Category Archives: Interviewing

Is a two-question survey still a survey?

In the last month, I took both of my cars to the dealer for regular service. For my Mercedes, I waited in their lobby while the car was serviced. I was offered gourmet coffee and cookies and was able to use … Continue reading

Posted in Consumer Research, Customer Satisfaction, Data Collection/Field Services, Interviewing | 7 Comments

Quality control and judgment calls: Would you count this survey complete?

Filling quotas with high-quality completes while providing quick turnaround is the aspiration of every researcher. Unfortunately, researchers are sometimes forced to choose between the two. Back in college when I worked as a telephone interviewer, I was calling on a … Continue reading

Posted in Business-To-Business Research, Interviewing, Market Research Humor, Quantitative Research, Telephone Interviewing, The Business of Research | 5 Comments

Surveys in the hands of salesmen

I recently purchased a 2011 Ford Fusion Hybrid (one of the best-built cars I have owned – but that is for another blog). With the recent spike in gas prices, the supply for Fusion Hybrids has been low in the … Continue reading

Posted in Consumer Research, Customer Satisfaction, Data Collection/Field Services, Interviewing | 5 Comments