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Category Archives: International Research
Maybe Jack Bauer will save the (marketing) world after all
Fascinating AdAge MediaWorks article on Kiefer Sutherland’s upcoming Fox series Touch, which will simultaneously launch in March in more than 100 countries fueled by a massive global marketing effort from Unilever. The mind boggles at the work that must have … Continue reading
Posted in Advertising Research, Brand and Image Research, International Research
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Great expectations: Do tipping and customer service go hand-in-hand?
Here in the U.S., we live in a tip-happy culture. From pizza delivery guys to hairstylists to baristas, tips are counted on by service-industry workers as part of their salary and accounted for on the part of consumers as part … Continue reading
Posted in Consumer Research, Customer Satisfaction, Food/Sensory Research, International Research
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Reflections on ESOMAR Congress: Asking the big questions to put research findings in the context of consumers
I’m back stateside from the ESOMAR Annual Congress and it’s taken some time to process everything that was packed into those three days. This was my first European marketing research conference and I was thankful for the opportunity to hear … Continue reading
Posted in Association News, Consumer Research, International Research, Research Industry Trends, State of the Research Industry
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