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Category Archives: Innovation in Market Research
Notes from the ARF Re:think – ‘No more naked research’
Here’s a quick recap of some of the highlights from a busy first day of the ARF’s Re:think event! • “Traditional” methods appear to have some surprising resilience, according to data presented by SSI’s Kristin Cavallaro and Jay Meyers. In … Continue reading
Another great use of eye-tracking technology
I was watching the local news the other night and it featured a great feel-good piece on eye-tracking technology. While this story is not about marketing research or insights, it does show the great promise and possibilities of eye-tracking.
Posted in Eye-tracking Research, Innovation in Market Research, Research Software, The Business of Research
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Research is dead? That’s news to me
Over the last couple of months I have read blogs and articles proclaiming that research is either dead or dying. I don’t believe this. There is no doubt that the game is changing significantly but from where I sit, it’s … Continue reading
Eight Web predictions for 2012
The new near is less than two weeks away and we’ve set our sights on 2012. As the producer of our Web site, I’m always interested in what each new year brings in regard to the Web. Thanks to my … Continue reading
Make new trends but keep the old: Researchers reflect on TMRE programming
At The Market Research Event 2011 (TMRE) earlier this week I had the pleasure of attending over a dozen sessions and keynote speeches and, quite frankly, I was wowed by the programming. Working at a magazine that’s been around for … Continue reading
Time drags, time flies: A decade in marketing research
As we approach the 10th anniversary of the 9/11 attacks this weekend, it seems a good time to take a few minutes to reflect not only on that tragic day but also on all the changes that have taken place … Continue reading
Quirk’s looks back: ‘online’ news in the 1980s
This October, Quirk’s Marketing Research Review will celebrate its 25th anniversary. The October issue will not only focus on where research is headed but also take look back at marketing research over the past 25 years. While researching the state … Continue reading
Is Kim Kardashian a market research guru?
Just the other day, Kim Kardashian appeared on the Today Show and was interviewed by Matt Lauer. She and her sisters are more than reality TV stars – they are now a full-fledged brand. In addition to their TV shows, … Continue reading
