Category Archives: Innovation in Market Research

Will networked lighting systems help marketing research?

Just a short post to direct your attention to a Feb. 18 New York Times story (registration and/or subscription may be required) “At Newark Airport, the Lights Are On, and They’re Watching You,” which outlines how networked arrays of LED … Continue reading

Posted in Big Data, Innovation in Market Research, Mobile Interviewing, Shopper Insights | Comments Off

QRCA speakers: big data = big opportunity for MR

It’s been an interesting day-and-a-half here in sunny San Diego (is San Diego ever not sunny?) at the annual QRCA conference. The hunt for themes has been an easy one: The three sessions I’ve attended so far have all touched … Continue reading

Posted in Big Data, Innovation in Market Research, Market Research Techniques, Marketing Research Jobs, Research Industry Trends, The Business of Research | Comments Off

Insights in action: Pulte Group builds on research findings

Head over here for a fun (if you’re in the research biz) piece from CNBC on how home-builder Pulte Group has found great value in building and testing full-scale prototypes of floor plans with consumers in a Chicago warehouse. It’s … Continue reading

Posted in Concept Research, Innovation in Market Research, Market Research in the News, Moderating, Qualitative Research | Comments Off

Notes from the ARF Re:think – ‘No more naked research’

Here’s a quick recap of some of the highlights from a busy first day of the ARF’s Re:think event! • “Traditional” methods appear to have some surprising resilience, according to data presented by SSI’s Kristin Cavallaro and Jay Meyers. In … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Social Media and Marketing Research, The Business of Research | Comments Off

Another great use of eye-tracking technology

I was watching the local news the other night and it featured a great feel-good piece on eye-tracking technology. While this story is not about marketing research or insights, it does show the great promise and possibilities of eye-tracking.

Posted in Eye-tracking Research, Innovation in Market Research, Research Software, The Business of Research | Comments Off

Research is dead? That’s news to me

Over the last couple of months I have read blogs and articles proclaiming that research is either dead or dying. I don’t believe this. There is no doubt that the game is changing significantly but from where I sit, it’s … Continue reading

Posted in Data Collection/Field Services, Innovation in Market Research, Marketing Research Resources, Research Industry Trends, State of the Research Industry, The Business of Research, Uncategorized | 4 Comments

Eight Web predictions for 2012

The new near is less than two weeks away and we’ve set our sights on 2012. As the producer of our Web site, I’m always interested in what each new year brings in regard to the Web. Thanks to my … Continue reading

Posted in Business and Product Development, Innovation in Market Research, Online Surveys and Research | 1 Comment

Make new trends but keep the old: Researchers reflect on TMRE programming

At The Market Research Event 2011 (TMRE) earlier this week I had the pleasure of attending over a dozen sessions and keynote speeches and, quite frankly, I was wowed by the programming. Working at a magazine that’s been around for … Continue reading

Posted in Innovation in Market Research, Market Research Best Practices, Marketing Research Resources, Research Industry Trends, State of the Research Industry, The Business of Research, Training/Research Education | Comments Off

Time drags, time flies: A decade in marketing research

As we approach the 10th anniversary of the 9/11 attacks this weekend, it seems a good time to take a few minutes to reflect not only on that tragic day but also on all the changes that have taken place … Continue reading

Posted in Innovation in Market Research, Market Research Techniques, Research Industry Trends, The Business of Research, Uncategorized | 3 Comments

Quirk’s looks back: ‘online’ news in the 1980s

This October, Quirk’s Marketing Research Review will celebrate its 25th anniversary. The October issue will not only focus on where research is headed but also take look back at marketing research over the past 25 years. While researching the state … Continue reading

Posted in Innovation in Market Research, Market Research Humor, Research Industry Trends, State of the Research Industry, Uncategorized | 1 Comment