Category Archives: Health Care Research

Burger, fries and a shame-spiral to-go, please

Recent research findings from BIGinsight call to mind the words of one of Mike Myers’ most unforgettable Austin Powers characters (the bounds of good taste prevent us from mentioning his name but the uninitiated can learn more here): “I eat … Continue reading

Posted in Consumer Research, Food/Sensory Research, Health Care Research | Comments Off

Paper calls for packaging to lead patient adherence

European associations NVC Netherlands Packaging Centre and HCPC Europe have released an interesting position paper that calls for more marketing research on the potential role of packaging in improving patient adherence. A few highlights… The last point of contact between … Continue reading

Posted in Health Care Research, Packaging Research, Pharmaceutical Research | Comments Off