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Category Archives: Health Care Research
Burger, fries and a shame-spiral to-go, please
Recent research findings from BIGinsight call to mind the words of one of Mike Myers’ most unforgettable Austin Powers characters (the bounds of good taste prevent us from mentioning his name but the uninitiated can learn more here): “I eat … Continue reading
Posted in Consumer Research, Food/Sensory Research, Health Care Research
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Paper calls for packaging to lead patient adherence
European associations NVC Netherlands Packaging Centre and HCPC Europe have released an interesting position paper that calls for more marketing research on the potential role of packaging in improving patient adherence. A few highlights… The last point of contact between … Continue reading
Posted in Health Care Research, Packaging Research, Pharmaceutical Research
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