Category Archives: Food/Sensory Research

Versatility makes ranch the granddaddy of today’s flavors

Back in 2002, a friend and I were having lunch at a TGI Friday’s in Wisconsin. We’d both ordered burgers and when they arrived, my friend asked the server for a side of ranch dressing. Having seen people use ranch … Continue reading

Posted in Consumer Research, Food/Sensory Research | Comments Off

What are consumers’ top 10 GMO-related questions?

The results of a new national survey, commissioned by trade groups GMO Answers and the Council for Biotechnology Information, identify the leading questions consumers have about genetically modified organisms (GMOs) and how our food is grown. The survey was conducted … Continue reading

Posted in Agriculture Research, Brand and Image Research, Consumer Psychology, Food/Sensory Research, Shopper Insights | Comments Off

Does time-related information increase the impact of postitive online reviews?

Many companies are increasingly confused and upset about how to deal with negative online consumer reviews, says Zoey Chen of Georgia Tech Scheller College of Business. One way to overcome consumers’ overreliance on negative word of mouth would be to … Continue reading

Posted in Brand and Image Research, Food/Sensory Research, Social Media and Marketing Research | Comments Off

NRF study: 181 million Americans to watch 2014 Super Bowl

The most-watched professional sport in America will draw an estimated 181 million viewers – 75.4 percent – when the Denver Broncos take on the Seattle Seahawks on Sunday, February 2 for Super Bowl XLVIII. And, according to the National Retail … Continue reading

Posted in Advertising Research, Food/Sensory Research, Lifecycle/Lifestyle Research, Media Research | Comments Off

The Curator: conscious homes, wearable tech, Princess Leia

The Curator is an occasional compilation of Web links and brief news items assembled by the Quirk’s editorial staff. • Research by Stanford’s Jeffrey Pfeffer looks at the subtle differences in the way we view money earned by our labor … Continue reading

Posted in Consumer Research, Food/Sensory Research, Retailing | Comments Off

The family dinner is dead; long live the family dinner!

With the importance of the Thanksgiving meal in danger of shifting from one of time spent with family and friends to time spent carbo-loading for your marathon deal-hunting, what’s the status of the family dinner, that much sought-after but seemingly … Continue reading

Posted in Consumer Research, Demographics, Food/Sensory Research | Comments Off

Insights in action: Local knowledge fueling Goya’s growth

Many conversations on the role of the insights function these days seem to touch on the need to be able to incorporate and make sense of data from a vast range of sources, from ad hoc research to sales figures … Continue reading

Posted in Brand and Image Research, Ethnic/Multicultural Research, Food/Sensory Research, Market Research in the News, Product Research | Comments Off

Some fun breakfast insights to snack on

Among the many e-newsletters we peruse each month here at Quirk’s is Breakfast Beat from the American Egg Board (AEB). (Find out more here.) As connoisseurs of all things breakfast-y – especially of the eat-in-your-car-on-the-way-to-work ilk – we always enjoy … Continue reading

Posted in Consumer Research, Food/Sensory Research, Lifecycle/Lifestyle Research | Comments Off

Will Salt Sugar Fat bring heat on marketing research?

This past Sunday I read with great interest – and concern – an article from the February 24 edition of The New York Times Magazine called “The Extraordinary Science of Addictive Junk Food.” Excerpted from Pulitzer Prize-winning writer Michael Moss’s … Continue reading

Posted in Consumer Research, Food/Sensory Research, Market Research in the News, Product Research, The Business of Research | 1 Comment

Diners find mobile-aided ordering palatable

From offering consumers apps to pre-order food, touch screens for food selections and orders taken on a tablet by an employee, it’s clear that fast-food, quick-service and full-service restaurants are attempting to carve out a piece of the mobile pie. … Continue reading

Posted in Consumer Research, Food/Sensory Research | Comments Off