Category Archives: Focus Groups

Lily Allen deems MR ‘totally unhelpful’

Though she may not have the late Steve Jobs’ clout, British singer Lily Allen is yet another celebrity who’s spoken out to publicly criticize the value – and validity – of marketing research. According to an April 24th interview (warning: explicit … Continue reading

Posted in Brand and Image Research, Consumer Research, Focus Groups, Market Research in the News, Qualitative Research | 9 Comments

Infographic: 5 MR methodologies and how to use them

When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the … Continue reading

Posted in Consumer Research, Data Processing, Focus Groups, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Quantitative Research, The Business of Research | Comments Off

This executive understands how to use research

One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading

Posted in Concept Research, Focus Groups, Market Research Best Practices, Media Research, Qualitative Research, Quantitative Research | 2 Comments

Son of a researcher

I am the son of a marketing researcher. My father, Tom Quirk, spent nearly 25 years conducting and coordinating marketing research, primarily in the agricultural industry. Growing up as the child of a researcher in the 1970s and ’80s, it … Continue reading

Posted in Focus Groups, Qualitative Research, Quantitative Research, The Business of Research | 3 Comments

Who’s zoomin’ who?

I read with interest this piece from Adweek about how ad agency Wieden + Kennedy’s success on the Old Spice campaign has supposedly caused Procter & Gamble to throw caution to the wind and bypass its usual ad-testing procedures. I’m … Continue reading

Posted in Advertising Research, Consumer Research, Focus Groups, Market Research Humor, Qualitative Research, Uncategorized | Comments Off

Don’t shoot the focus group messenger

One of the most difficult situations a researcher is put in is delivering the news to a client that their marketing strategy or product plans are not supported by the research data. Often brand managers and marketing executives use research … Continue reading

Posted in Brand and Image Research, Consumer Research, Focus Groups, Qualitative Research | 3 Comments

Unusual research applications: branding babies on Bravo

I was watching the premier of a new series on Bravo called Pregnant In Heels, which follows the business of maternity concierge Rosie Pope as she guides Manhattan moms-to-be into motherhood. The first episode focused on the Jacobs family, a … Continue reading

Posted in Brand and Image Research, Focus Groups, Market Research Humor, Market Research in the News, Name Development Research | Comments Off

The media, Madison and misappropriation: co-opting the research language

As of late, the American media eye has been fixed on the political protests and general unrest in Madison, Wis. Having grown up and gone through the Wisconsin public school system under the 14-year-long reign of ex-Gov. Tommy Thompson, I’m … Continue reading

Posted in Focus Groups, Market Research in the News, Political Polling, Qualitative Research, The Business of Research, Uncategorized | Comments Off

Focus group: Should a beer bottle have breasts?

Several years ago I stumbled upon this video and I’ve finally gotten the courage to share it (perhaps against my better judgement). I have no idea why this video was created, but I certainly hope it was meant as a joke. It … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Consumer Research, Focus Groups, Food/Sensory Research, Market Research Humor, Packaging Research, Product Research, Qualitative Research | Comments Off

Focus groups are killing Spider-Man!

I had to laugh after reading this bit of news on the Entertainment Weekly site about how the ill-fated Broadway production of Spider-Man: Turn Off the Dark has – GASP! – taken to using focus groups to gain audience feedback. … Continue reading

Posted in Consumer Research, Focus Groups, Market Research in the News, Qualitative Research | Comments Off