Category Archives: Ethnographic Research

Insights in Action: Ethnography sharpens Gillette razor launch in India

Just wanted to bring to your attention a great long-form piece by the AP’s Mae Anderson on Procter & Gamble’s adventures in ethnography as it determined how to sell its Gillette razors in India. The article offers, as one quoted … Continue reading

Posted in Brand and Image Research, Concept Research, Ethnic/Multicultural Research, Ethnographic Research, International Research | Comments Off

Temporary is here to stay

An article on pop-up stores in the November 15-21 Bloomberg Businessweek got me to thinking about some of the rich ethnographic opportunities they present to researchers. Beyond including one of the best unintentionally great quotes I’ve seen lately (“This whole … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Ethnographic Research, Food/Sensory Research, Product Research | Comments Off