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Category Archives: Demographics
TV and me: Why Social TV trumps the DVR
It’s no secret that TV is my lifeblood. Guys, I really love it. From True Blood and Dexter to Real Housewives and Arrested Development, I am very interested in what’s happening on the small screen. The past few weeks have … Continue reading
Posted in Consumer Research, Demographics, Social Media and Marketing Research
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Following vs. bucking the trends: What a simple car repair taught me about me
Here at Quirk’s, part of my job is being the aggregator of the Survey Monitor department in our monthly magazine. Aside from blogging, of course, it’s one of my favorite tasks! I like following the current trends and seeing how … Continue reading
Posted in Consumer Research, Customer Satisfaction, Demographics, Research Industry Trends
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A second look at manners vs. accent
Followers of this blog might recall my March 16 post “You say potato, I say potahto – why attitudes and accents matter for researchers.” For those who want the abridged version, I suggested that research might be more successful if … Continue reading
Posted in Demographics, Market Research Best Practices, Political Polling, Quantitative Research, The Business of Research
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You say potato, I say potahto – why attitudes and accents matter for researchers
We’ve all seen Tom Brokaw and Brian Williams on their respective evening news programs, showing the U.S. – ever so subtly – that no accent is the best kind of accent. In the research industry, we’ve also seen the promotional … Continue reading
