Category Archives: Demographics

New study shows Millennial support for expanded Thanksgiving Day shopping hours

A recent LoyaltyOne research shows there are three kinds of American Thanksgiving Day shoppers: fifty percent who say all-day shopping hours on Thanksgiving Day are a bad idea that detracts from the traditional celebration; thirty-three percent who say stores being … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Demographics, Public Opinion/Social Research, Retailing, Shopper Insights | Comment

Research-y solutions for the super-small budget

The majority of Quirk’s subscribers are client-side researchers, many of whom lead research departments in large, siloed organizations. It’s a common theme among our authors – and among presenters at trade shows we attend – to share tips on “how … Continue reading

Posted in Consumer Research, Demographics, Market Research in the News, The Business of Research | Comments Off

What’s the measure of a Millennial?

Last week, my husband celebrated a milestone birthday and nothing gives a person pause quite like starting a new decade. As we reflected on the past 10 years and took inventory of where he is now, at 30, we came … Continue reading

Posted in Demographics, Online Surveys and Research, Social Media and Marketing Research | Comments Off

Hispanics shop more, shop early, shop mobile

Every year, the holiday season presents an opportunity for marketers and retailers to gather vast amounts of data on consumers as shoppers head out (or online) in droves to fulfill wish lists. But not all consumers tackle their holiday shopping … Continue reading

Posted in Advertising Research, Consumer Research, Demographics, Ethnic/Multicultural Research | Comments Off

The family dinner is dead; long live the family dinner!

With the importance of the Thanksgiving meal in danger of shifting from one of time spent with family and friends to time spent carbo-loading for your marathon deal-hunting, what’s the status of the family dinner, that much sought-after but seemingly … Continue reading

Posted in Consumer Research, Demographics, Food/Sensory Research | Comments Off

TV and me: Why Social TV trumps the DVR

It’s no secret that TV is my lifeblood. Guys, I really love it. From True Blood and Dexter to Real Housewives and Arrested Development, I am very interested in what’s happening on the small screen. The past few weeks have … Continue reading

Posted in Consumer Research, Demographics, Social Media and Marketing Research | Comments Off

Following vs. bucking the trends: What a simple car repair taught me about me

Here at Quirk’s, part of my job is being the aggregator of the Survey Monitor department in our monthly magazine. Aside from blogging, of course, it’s one of my favorite tasks! I like following the current trends and seeing how … Continue reading

Posted in Consumer Research, Customer Satisfaction, Demographics, Research Industry Trends | Comments Off

A second look at manners vs. accent

Followers of this blog might recall my March 16 post “You say potato, I say potahto – why attitudes and accents matter for researchers.” For those who want the abridged version, I suggested that research might be more successful if … Continue reading

Posted in Demographics, Market Research Best Practices, Political Polling, Quantitative Research, The Business of Research | Comments Off

You say potato, I say potahto – why attitudes and accents matter for researchers

We’ve all seen Tom Brokaw and Brian Williams on their respective evening news programs, showing the U.S. – ever so subtly – that no accent is the best kind of accent. In the research industry, we’ve also seen the promotional … Continue reading

Posted in Advertising Research, Demographics, Psychographic Research | 2 Comments