Category Archives: Data Collection/Field Services

Big data = front-page news

In recent years, “big data” has become impossible to ignore and is a common topic of conversation in our offices. Turns out, it’s not only the research industry that’s talking. This morning, I was surprised to see that big data … Continue reading

Posted in Data Collection/Field Services, Data Processing, Market Research in the News, Research Industry Trends, The Business of Research | Comments Off

Good enough for us? My family’s flawed foray into research

The first weekend in August, my family hosted the bi-annual reunion for my late maternal grandmother’s family. She was one of 14 siblings and many of them stayed close to the small Wisconsin town where they grew up. As I’m … Continue reading

Posted in Data Collection/Field Services | Comments Off

Research is dead? That’s news to me

Over the last couple of months I have read blogs and articles proclaiming that research is either dead or dying. I don’t believe this. There is no doubt that the game is changing significantly but from where I sit, it’s … Continue reading

Posted in Data Collection/Field Services, Innovation in Market Research, Marketing Research Resources, Research Industry Trends, State of the Research Industry, The Business of Research, Uncategorized | 4 Comments

Is a two-question survey still a survey?

In the last month, I took both of my cars to the dealer for regular service. For my Mercedes, I waited in their lobby while the car was serviced. I was offered gourmet coffee and cookies and was able to use … Continue reading

Posted in Consumer Research, Customer Satisfaction, Data Collection/Field Services, Interviewing | 7 Comments

Is too much emphasis being placed on the “Like” button?

Who doesn’t want to be liked? We spend a vast majority of our life trying to get people to approve of us. Companies are no different. In an attempt to connect with their customers and potential customers, more and more organizations are … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Online Surveys and Research, Panels, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 2 Comments

When tracking customer feedback, could the customer be the problem?

One advantage of being a small business is that we tend to have direct contact with our customers. This contact is vital to the way we operate our business.  On a daily basis we hear what is working or not … Continue reading

Posted in Business and Product Development, Customer Satisfaction, Data Collection/Field Services, Market Research Best Practices, Social Media and Marketing Research | 2 Comments

Surveys in the hands of salesmen

I recently purchased a 2011 Ford Fusion Hybrid (one of the best-built cars I have owned – but that is for another blog). With the recent spike in gas prices, the supply for Fusion Hybrids has been low in the … Continue reading

Posted in Consumer Research, Customer Satisfaction, Data Collection/Field Services, Interviewing | 5 Comments