Category Archives: Customer Satisfaction

Don’t call me honey: How an unsatisfied corporate researcher got ‘em talking

We love to see articles spark lively online conversations that discuss the industry and work to drive positive change in MR. So we were thrilled when an article by Kristen Santos – manager, market planning and analysis for Daimler Trucks … Continue reading

Posted in Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, State of the Research Industry, The Business of Research | Comments Off

People connects with readers using data-driven giveaways page

Borrowing an age-old approach to market research and data collection, Time Inc.’s People has launched a giveaways page in its Style section managed by Poshly, a survey platform for beauty brands. “We’re seeing data collected at an alarmingly high rate,” … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Survey Development | Comments Off

New study shows Millennial support for expanded Thanksgiving Day shopping hours

A recent LoyaltyOne research shows there are three kinds of American Thanksgiving Day shoppers: fifty percent who say all-day shopping hours on Thanksgiving Day are a bad idea that detracts from the traditional celebration; thirty-three percent who say stores being … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Demographics, Public Opinion/Social Research, Retailing, Shopper Insights | Comments Off

What needs are driving the 55-plus car owner?

The age of new-auto purchasers is rising and that will have implications on many related areas, including service, according to Foresight Research, Rochester Hills, Mich. “In the past few years we have seen a dramatic trend in the age of … Continue reading

Posted in Automotive Research, Customer Satisfaction, Seniors/Mature | Comments Off

Kroger’s QueVision fuses data points to shorten checkout lines

As reported by RetailWire’s Bernice Hurst, the top retail innovation in InformationWeek’s Elite 100 recently went to Kroger Co.’s QueVision system, which is designed to ensure that customers never have more than one person in line ahead of them. Now … Continue reading

Posted in Customer Satisfaction, Employee Studies, Predictive Analytics, Shopper Insights | Comments Off

A frequent customer is not always a loyal one

Frequency doesn’t equal loyalty in the retail realm. That’s one conclusion from a new study from Cardlytics based on a “whole-wallet” analysis of transaction records held by banks for nearly 70 percent of U.S. households. The research, as reported by … Continue reading

Posted in Consumer Psychology, Customer Satisfaction, Retailing, Shopper Insights | Comments Off

Consumers like their feedback fast

Three-quarters (75 percent) of consumers now expect to be able to offer feedback on their experiences in the moment, according to a press release on a recent study from U.K. research firm eDigitalResearch, signalling the growing importance of adequately listening … Continue reading

Posted in Customer Satisfaction, Mobile Interviewing, Shopper Insights | Comments Off

Pier 1, are you listening?

Back in 2006, my husband and I were gifted a set of red and white wine glasses from the Pier 1 Imports Essentials collection. They may not be fancy but they’re classic, sturdy and affordable. And what I always liked … Continue reading

Posted in Customer Satisfaction, Employee Studies, Marketing Best Practices, Research Industry Trends, Social Media and Marketing Research | Comments Off

How Home Depot put my customer feedback to good use

My husband and I recently completed a house project that involved a small amount of DIY and required more than a few trips to our local Home Depot. Despite knowing the layout of the store well enough, I was wasting … Continue reading

Posted in Consumer Research, Customer Satisfaction | Comments Off

Call it what you will – MR crops up at SEAT 2013

Hello, faithful readers! I’m back from maternity leave and ready to share more MR musings with you all. Did ya miss me? [Deafening silence.] Moving right along then! I believe I’ve mentioned this in previous blogs so some of you … Continue reading

Posted in Consumer Research, Customer Satisfaction, Research Industry Trends | 2 Comments