Category Archives: Customer Satisfaction

Digital revolution stimulates change in shopper marketing

Shopper marketing has undergone a metamorphosis since the advent of digital marketing, evolving into an omnichannel approach designed to reach shoppers at all touchpoints. Those are among the key findings of new research from the Association of National Advertisers (ANA), … Continue reading

Posted in Behavioral Economics, Brand and Image Research, Consumer Research, Customer Satisfaction, Market Research Findings, Shopper Insights | Comment

Recent study finds changes in brand engagement

Emotional engagement, a leading-indicator of consumer behavior, sales and corporate profitability, is now more difficult for brands to achieve as the key drivers of brand engagement have shifted dramatically toward emotional values according to the majority of the 72 categories … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Market Research Findings | 2 Comments

Chinese consumers represent an opportunity for the Australian wine industry

A three-year study by the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science funded by Wine Australia is nearing completion and has found the number of people buying imported wine in China and their frequency of consumption was on … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Chinese Consumers, Consumer Psychology, Consumer Research, Customer Satisfaction, Market Research Findings | Comments Off

Why employees must understand the brand promise

If you are looking for a way to better engage consumers – and improve consumer metrics – finding a way to connect with frontline employees may be your first step to success. A recent Gallup study shows a clear link … Continue reading

Posted in Consumer Research, Customer Satisfaction, Retailing | Comments Off

The value behind client-centered MR

In May, Quirk’s Editor Joe Rydholm moderated a conversation with executives from three research firms as part of a Quirk’s-hosted and Deltek-sponsored Webinar. The execs explored some of the issues they’re facing running their companies and the growth opportunities available … Continue reading

Posted in Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Market Research Best Practices, Market Research Techniques, Marketing Best Practices, State of the Research Industry, The Business of Research, Training/Research Education | 1 Comment

Steps to take when your customers experience buyer’s remorse

We’ve all bought a product in-store, only to return it after learning that it was available for a much lower price somewhere else. Or ordered an article of clothing online, only to be disappointed by the quality or fit once … Continue reading

Posted in Consumer Research, Customer Satisfaction, Shopper Insights | 1 Comment

Don’t call me honey: How an unsatisfied corporate researcher got ‘em talking

We love to see articles spark lively online conversations that discuss the industry and work to drive positive change in MR. So we were thrilled when an article by Kristen Santos – manager, market planning and analysis for Daimler Trucks … Continue reading

Posted in Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, State of the Research Industry, The Business of Research | Comments Off

People connects with readers using data-driven giveaways page

Borrowing an age-old approach to market research and data collection, Time Inc.’s People has launched a giveaways page in its Style section managed by Poshly, a survey platform for beauty brands. “We’re seeing data collected at an alarmingly high rate,” … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Survey Development | Comments Off

New study shows Millennial support for expanded Thanksgiving Day shopping hours

A recent LoyaltyOne research shows there are three kinds of American Thanksgiving Day shoppers: fifty percent who say all-day shopping hours on Thanksgiving Day are a bad idea that detracts from the traditional celebration; thirty-three percent who say stores being … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Demographics, Public Opinion/Social Research, Retailing, Shopper Insights | Comments Off

What needs are driving the 55-plus car owner?

The age of new-auto purchasers is rising and that will have implications on many related areas, including service, according to Foresight Research, Rochester Hills, Mich. “In the past few years we have seen a dramatic trend in the age of … Continue reading

Posted in Automotive Research, Customer Satisfaction, Seniors/Mature | Comments Off