Category Archives: Consumer Research

Ready for Mother’s Day? Anticipated spending up 6 percent this year

Traditional Mother’s Day gifts will get a large share-of-wallet this year. Eighty-eight percent of consumers plan to celebrate Mother’s Day 2016 and clothing is this year’s big winner, according to the annual Brand Keys Mother’s Day survey. Celebrants intend to … Continue reading

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Get ready for the egg hunt: Survey says Easter spending will reach 17.3 billion

Americans anticipate spending more than ever on Easter this year. According to the National Retail Federation’s (NRF) annual Easter Spending Survey conducted by Prosper Insights and Analytics, spending for the holiday is expected to reach $17.3 billion. Those celebrating plan … Continue reading

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Recent study finds changes in brand engagement

Emotional engagement, a leading-indicator of consumer behavior, sales and corporate profitability, is now more difficult for brands to achieve as the key drivers of brand engagement have shifted dramatically toward emotional values according to the majority of the 72 categories … Continue reading

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Chinese consumers represent an opportunity for the Australian wine industry

A three-year study by the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science funded by Wine Australia is nearing completion and has found the number of people buying imported wine in China and their frequency of consumption was on … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Chinese Consumers, Consumer Psychology, Consumer Research, Customer Satisfaction, Market Research Findings | Comments Off

Most engaging Super Bowl ads in 2016

Doritos, Marmot and Heinz produced the most engaging Super Bowl ads, according to a study which tracked people’s facial expressions while they watched the ads. The study, in which software company Lucid and insight platform Qualtrics teamed up with Realeyes … Continue reading

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Why employees must understand the brand promise

If you are looking for a way to better engage consumers – and improve consumer metrics – finding a way to connect with frontline employees may be your first step to success. A recent Gallup study shows a clear link … Continue reading

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NFL games attract Spanish-dominant Hispanic viewers

As pro football continues to gain viewers – and perhaps usurp other sports as America’s new favorite pastime among some fans – its appeal seems to be far-reaching and trending toward universal. The hard-hitting action and on-field heroics have also … Continue reading

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Most liked Super Bowl ads of the past 5 years

From ad favorites such as “Puppy Love” from 2014, “Lost Dog” (2015) and “Brotherhood” (2013), Budweiser has dominated the most-liked Super Bowl ads. “The King of Beers has earned another crown by becoming the King of Super Bowl advertising through … Continue reading

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2015 December retail sales increased 3 percent, according to NRF

Holiday sales in 2015 increased 3 percent to $626,140 billion, according to the National Retail Federation (NRF). This is solid growth considering weather events across the country and economic deflation in the retail environment. Non-store holiday sales grew 9 percent … Continue reading

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Study shows parents want practical tips from dental professionals

Dental professionals who are still looking for a good New Year’s resolution may want to consider putting providing practical, approachable instructions on children’s oral health habits at the top of the list. A new qualitative study from the Netherlands reveals … Continue reading

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