Category Archives: Consumer Research

NFL fan loyalty drops after Ray Rice scandal

A new survey demonstrates how National Football League fan loyalty is affected by action on and off the field. Fan loyalty in the NFL has fallen from first to third place among major league sports as a result of the … Continue reading

Posted in Brand and Image Research, Consumer Research | Comment

Confessions of a binge-watching Millennial

I binge-watch TV. Actually, aside from the rare addictive sitcom, binge-watching is the only way I watch full TV episodes. After weeks without picking up the remote I find myself on the couch for five hours watching Rules of Engagement … Continue reading

Posted in Consumer Research, Statistical Analysis, Television Research | Comment

Notebook vs. laptop: study shows back-to-school spending trends

Let’s face it, shopping for back-to-school has gotten a lot more complicated since the pencil, pad and paper days. As always, today’s parents and educators look to give students a leg up when they head back to school – but … Continue reading

Posted in Advertising Research, Apparel, Consumer Research, Product Research, Retailing, Shopper Insights | Comment

Security and privacy: Are top consumer Web sites making the grade?

Editor’s note: The complete 2014 Audit & Honor Roll report and methodology can be accessed here. All quotes come from an OTA press statement. OTA used a combination of resources, including Alexa, comScore, the FDIC, government rankings and Internet Retailer … Continue reading

Posted in Consumer Research, Social Media and Marketing Research | Comment

E-com earning trust? Social networking has a ways to go

Consumers don’t trust and don’t use social networking sites when it comes to e-commerce, new research for YouGov shows. The “E-commerce: Trust in online transactions” report shows that 55 percent of online shoppers say a store having a presence on … Continue reading

Posted in Advertising Research, Consumer Psychology, Consumer Research, Public Opinion/Social Research, Social Media and Marketing Research | Comment

Q&A: How research partners can take advantage of big changes in MR

In conjunction with his speaking appearance at its Research Asia Interactive Conference in June, the Asia-based magazine Marketing published an interview with Tyrone Almeida, director, insights and planning, Asia Pacific/S.S. Africa, Kellogg Company, to find out how Kellogg’s has taken advantage … Continue reading

Posted in Big Data, Consumer Research, Product Research, Promotion Research, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 2 Comments

Relocating consumers look to relieve stress and build new relationships

In today’s world, a move to a new home may damage more than your personal belongings. A new national survey commissioned by Our Town America reveals moving also scars personal relationships as couples fight over why and where they moved … Continue reading

Posted in Consumer Psychology, Consumer Research, Lifecycle/Lifestyle Research | Comment

Lily Allen deems MR ‘totally unhelpful’

Though she may not have the late Steve Jobs’ clout, British singer Lily Allen is yet another celebrity who’s spoken out to publicly criticize the value – and validity – of marketing research. According to an April 24th interview (warning: explicit … Continue reading

Posted in Brand and Image Research, Consumer Research, Focus Groups, Market Research in the News, Qualitative Research | 9 Comments

Versatility makes ranch the granddaddy of today’s flavors

Back in 2002, a friend and I were having lunch at a TGI Friday’s in Wisconsin. We’d both ordered burgers and when they arrived, my friend asked the server for a side of ranch dressing. Having seen people use ranch … Continue reading

Posted in Consumer Research, Food/Sensory Research | Comments Off

Poor response rates perturb party-throwing parents

Sorry to bombard all of my faithful readers with so many parenting-related blogs but that just so happens to be what’s on my mind these days. (Would you rather I get back to talking about TV and shopping? Let me … Continue reading

Posted in Consumer Research, Market Research in the News, Mothers | Comments Off