Category Archives: Consumer Research

Infographic: 5 MR methodologies and how to use them

When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the … Continue reading

Posted in Consumer Research, Data Processing, Focus Groups, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Quantitative Research, The Business of Research | Comment

Consumers won’t pay to preserve ‘priceless’ memories

Back in the day, when capturing moments in time meant using film and paying to have the photos developed, I was notorious for having dozens of old shoe boxes full of loose photos in my closet – alongside dozens of … Continue reading

Posted in Behavioral Economics, Consumer Psychology, Consumer Research | Comment

StubHub goes all-in: a cautionary tale in pricing research

There’s been an ongoing call from consumers in recent years for honesty and transparency in marketing. After all, the last thing anyone wants is to feel like someone is pulling a fast one on them. There’s evidence of this, especially, … Continue reading

Posted in Consumer Psychology, Consumer Research, Market Research in the News, Promotion Research, Shopper Insights | Comment

’Tis the season of self-denial – Should marketers pay attention?

I live a life of perfect moderation all year round (har har) so I don’t make New Year’s resolutions and I don’t participate in Lenten fasting. But according to a study from Barna Group, conducted among 1,026 American adults, 17 … Continue reading

Posted in Consumer Psychology, Consumer Research, Lifecycle/Lifestyle Research | Comment

Sorry students, spring break means quality family time!

I think this might be the worst time of year to be a Minnesotan on Facebook. It’s March, which sounds like warm weather should be on its way . . . but it’s not. So instead, I hunker down at … Continue reading

Posted in Consumer Research | Comment

Everyone’s Irish today: A St. Patty’s infographic

It’s St. Patrick’s Day once again and while many Irish and Irish-for-a-day consumers did the bulk of their celebrating over the weekend, we’re still feeling pretty festive here at Quirk’s! (Did you know that Quirk is an Irish surname, adapted … Continue reading

Posted in Consumer Research | Comment

Percent planning to save their tax refund hits new high

Having a plethora of options for how to use their tax refunds, more Americans this year are opting to stash their cash away for a rainy day. According to a press release on the National Retail Federation’s Tax Returns Survey … Continue reading

Posted in Consumer Psychology, Consumer Research, Financial Services Research, Shopper Insights | Comment

Research-y solutions for the super-small budget

The majority of Quirk’s subscribers are client-side researchers, many of whom lead research departments in large, siloed organizations. It’s a common theme among our authors – and among presenters at trade shows we attend – to share tips on “how … Continue reading

Posted in Consumer Research, Demographics, Market Research in the News, The Business of Research | Comment

Many Americans admit to opening store credit cards on a whim

I’m sure the same scenario has happened to you: You’re in the checkout line at a big-box retailer and the clerk asks you, “Would you like to save 10 percent today by opening a credit card account with us?” I … Continue reading

Posted in Consumer Research, Financial Services, Retailing, Shopper Insights | Comments Off

Survey shows the high cost of youth sports

I am not the world’s biggest hockey fan (understatement of the century) but I do live in the State of Hockey and I do have a son. Slowly but surely, I’m coming to terms with the fact that I will … Continue reading

Posted in Consumer Research, Financial Services, Lifecycle/Lifestyle Research | 1 Comment