Category Archives: Consumer Research

Americans plan to save – not splurge – with tax refunds this year

Americans plan to stash their tax refunds into savings this year according to the National Retail Federation’s annual Tax Returns survey conducted by Prosper Insights and Analytics. Forty-seven percent of those expecting a refund plan to put the money into … Continue reading

Posted in Consumer Psychology, Consumer Research, Financial Services Research, Shopper Insights | Comment

Don’t forget the egg hunt! Consumers look forward to a family-filled Easter holiday

Eighty percent of Americans are looking forward to a fun, family-filled Easter holiday, according to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights and Analytics. And this family time is met with increased spending. Total spending for … Continue reading

Posted in Advertising Research, Consumer Research, Lifecycle/Lifestyle Research, Market Research Findings, Shopper Insights | 1 Comment

New challenges for MR: Q&A with Printemps des Etudes

Editor’s note: Quirk’s conducted a Q&A session with Stéphanie Perrin, manager and commissioner-general, Printemps des Etudes, regarding major trends in MR and the benefits of attending marketing research conferences. What are some of the major trends or forces affecting the marketing … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends, The Business of Research | Comment

People connects with readers using data-driven giveaways page

Borrowing an age-old approach to market research and data collection, Time Inc.’s People has launched a giveaways page in its Style section managed by Poshly, a survey platform for beauty brands. “We’re seeing data collected at an alarmingly high rate,” … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Survey Development | Comment

Global cross-border shopping trends revealed

Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers indicate how truly global online shopping has become, according to a recent press release. In an effort … Continue reading

Posted in Business and Product Development, Consumer Research, International Research, Market Research Findings, Retailing, Shopper Insights | Comments Off

Cupid’s arrow encourages American shoppers

Cupid has some tricks up his (non-existent) sleeve this year with plans to shower Americans with jewelry, candy and a special night out. According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings, Shopper Insights | 1 Comment

Super Bowl fans plan to splurge for game day

The most widely watched sporting event of the year will draw an estimated 184 million viewers when the Seattle Seahawks return to the Super Bowl after last year’s win to face the New England Patriots on Sunday, February 1, for … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research | Comments Off

Super Bowl commercial myths, exposed

As Americans gear up for Super Bowl XLIX, many are looking forward to one thing: commercials. Data from Ace Metrix provides insights from the past five games, breaking down the biggest Super Bowl ad myths and facts. The study has tracked 263 … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Television Research | 1 Comment

Transforming outdated stores: a strategic marketing investment

Remodeling retail stores boosts sales to new customers by almost 50 percent new research from Monash University has found. According to a report by Marketingmag.com.au, the study, conducted by Tracey Dagger and Peter Danaher of Monash University’s department of marketing, … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Collection/Field Services, Retailing, Shopper Insights | Comments Off

New study shows Millennial support for expanded Thanksgiving Day shopping hours

A recent LoyaltyOne research shows there are three kinds of American Thanksgiving Day shoppers: fifty percent who say all-day shopping hours on Thanksgiving Day are a bad idea that detracts from the traditional celebration; thirty-three percent who say stores being … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Demographics, Public Opinion/Social Research, Retailing, Shopper Insights | Comments Off