Category Archives: Consumer Research

New study shows Millennial support for expanded Thanksgiving Day shopping hours

A recent LoyaltyOne research shows there are three kinds of American Thanksgiving Day shoppers: fifty percent who say all-day shopping hours on Thanksgiving Day are a bad idea that detracts from the traditional celebration; thirty-three percent who say stores being … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Demographics, Public Opinion/Social Research, Retailing, Shopper Insights | Comment

New study shows the significant role of promotions in driving sales

RetailMeNot, Inc., which operates the world’s largest marketplace for digital offers, released the findings of a November 2014 study it conducted using Google Consumer Surveys. The study, which also includes other third-party research, unveils the six stages of the consumer … Continue reading

Posted in Consumer Research, Market Research Findings, Online Surveys and Research, Retailing, Shopper Insights | Comment

Pre-Halloween infographic: It’s all about the candy

As consumers load up on the best candy for this year’s round of trick-or-treaters, they may be focusing in on brands highlighted by a recent study on the most influential candy brands on Twitter. StatSocial analyzed the followers of the … Continue reading

Posted in Consumer Research, Retailing, Social Media and Marketing Research | Comment

‘Key life moments’ spur Millennials to use public libraries

Earlier this month my co-worker handed me an article discussing the results of a recent Pew Research Center Internet Project study titled “Millennials still checking out public libraries.” A proud member of the “me” generation and public library advocate, the … Continue reading

Posted in Consumer Research, Market Research Findings | 1 Comment

Americans to spend more on spooky traditions

Editor’s note: The complete NRF 2014 Halloween Consumer Spending survey can be accessed here. Ready … set … scare! According to National Retail Federation’s (NRF) Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics shows that more Americans than … Continue reading

Posted in Apparel, Consumer Research, Public Opinion/Social Research, Retailing, Social Media and Marketing Research | Comment

Buyers or sellers: Who is driving customer-to-customer Web transactions?

Editor’s note: All quotes come from a University of Michigan Ross press statement. Puneet Manchanda’s working paper can be viewed here. As Chinese e-commerce firm Alibaba prepares for what could be the biggest IPO in history, University of Michigan Ross … Continue reading

Posted in Chinese Consumers, Consumer Research, Shopper Insights | Comments Off

NFL fan loyalty drops after Ray Rice scandal

A new survey demonstrates how National Football League fan loyalty is affected by action on and off the field. Fan loyalty in the NFL has fallen from first to third place among major league sports as a result of the … Continue reading

Posted in Brand and Image Research, Consumer Research | Comments Off

Confessions of a binge-watching Millennial

I binge-watch TV. Actually, aside from the rare addictive sitcom, binge-watching is the only way I watch full TV episodes. After weeks without picking up the remote I find myself on the couch for five hours watching Rules of Engagement … Continue reading

Posted in Consumer Research, Statistical Analysis, Television Research | Comments Off

Notebook vs. laptop: study shows back-to-school spending trends

Let’s face it, shopping for back-to-school has gotten a lot more complicated since the pencil, pad and paper days. As always, today’s parents and educators look to give students a leg up when they head back to school – but … Continue reading

Posted in Advertising Research, Apparel, Consumer Research, Product Research, Retailing, Shopper Insights | Comments Off

Security and privacy: Are top consumer Web sites making the grade?

Editor’s note: The complete 2014 Audit & Honor Roll report and methodology can be accessed here. All quotes come from an OTA press statement. OTA used a combination of resources, including Alexa, comScore, the FDIC, government rankings and Internet Retailer … Continue reading

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