Category Archives: Consumer Research

NFL games attract Spanish-dominant Hispanic viewers

As pro football continues to gain viewers – and perhaps usurp other sports as America’s new favorite pastime among some fans – its appeal seems to be far-reaching and trending toward universal. The hard-hitting action and on-field heroics have also … Continue reading

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Most liked Super Bowl ads of the past 5 years

From ad favorites such as “Puppy Love” from 2014, “Lost Dog” (2015) and “Brotherhood” (2013), Budweiser has dominated the most-liked Super Bowl ads. “The King of Beers has earned another crown by becoming the King of Super Bowl advertising through … Continue reading

Posted in Advertising Research, Consumer Research, Market Research in the News | Comment

2015 December retail sales increased 3 percent, according to NRF

Holiday sales in 2015 increased 3 percent to $626,140 billion, according to the National Retail Federation (NRF). This is solid growth considering weather events across the country and economic deflation in the retail environment. Non-store holiday sales grew 9 percent … Continue reading

Posted in Consumer Research, Market Research Findings, Retailing, Shopper Insights | Comment

Study shows parents want practical tips from dental professionals

Dental professionals who are still looking for a good New Year’s resolution may want to consider putting providing practical, approachable instructions on children’s oral health habits at the top of the list. A new qualitative study from the Netherlands reveals … Continue reading

Posted in Consumer Research, Market Research Findings | 1 Comment

Star Wars toys land in top toy lists for both boys and girls

After losing her crown to Disney’s Frozen characters in 2014, Barbie is back on top of the National Retail Federation’s Top Toys list for the 2015 holiday season. The survey, which is conducted by Prosper Insights & Analytics, asks holiday … Continue reading

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New study predicts slight dip in spend this holiday season

From November 1 to January 2, I’m a sucker for everything red, green, silver and gold. From devouring my mom’s famous pumpkin pie and drawing names for secret Santa on Thanksgiving, to decorating a freshly-cut tree and carefully wrapping the … Continue reading

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Food trends we’re craving in 2016

One of my good friends is currently spending a year working in Hawaii. Since I began living vicariously through her adventures last November, I have learned that – aside from being the U.S. state synonymous with paradise – Hawaii is … Continue reading

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The kings and queens of horror: tales from America’s favorite genres

What do telekinetic prom queen Carrie White, D.C. police consultant Alex Cross and wonder of the wizarding world Harry Potter all have in common? Their imaginative creators are America’s top three favorite authors. Stephen King and James Patterson each retain … Continue reading

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QRCA speakers focus on how tech is shaping qualitative research

I’m back in the office after a fun and engaging three days in Orlando, Fla. attending the 2015 QRCA annual conference. I truly enjoyed my time at the event and I must say that my fellow attendees were some of … Continue reading

Posted in Consumer Research, Ethnographic Research, Innovation in Market Research, Market Research Techniques, Qualitative Research, Research Blogs and Communities | Comments Off

Sales of pumpkin-flavored everything continue to climb

While today is the official first day of fall, I have to confess that I have been indulging in fall flavors for a few weeks now. As usual, it all started with the invasion of pumpkin at my favorite coffee … Continue reading

Posted in Brand and Image Research, Consumer Research, Product Research, Shopper Insights | Comments Off