Category Archives: Consumer Research

Lily Allen deems MR ‘totally unhelpful’

Though she may not have the late Steve Jobs’ clout, British singer Lily Allen is yet another celebrity who’s spoken out to publicly criticize the value – and validity – of marketing research. According to an April 24th interview (warning: explicit … Continue reading

Posted in Brand and Image Research, Consumer Research, Focus Groups, Market Research in the News, Qualitative Research | 9 Comments

Versatility makes ranch the granddaddy of today’s flavors

Back in 2002, a friend and I were having lunch at a TGI Friday’s in Wisconsin. We’d both ordered burgers and when they arrived, my friend asked the server for a side of ranch dressing. Having seen people use ranch … Continue reading

Posted in Consumer Research, Food/Sensory Research | Comments Off

Poor response rates perturb party-throwing parents

Sorry to bombard all of my faithful readers with so many parenting-related blogs but that just so happens to be what’s on my mind these days. (Would you rather I get back to talking about TV and shopping? Let me … Continue reading

Posted in Consumer Research, Market Research in the News, Mothers | Comments Off

Infographic: 5 MR methodologies and how to use them

When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the … Continue reading

Posted in Consumer Research, Data Processing, Focus Groups, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Quantitative Research, The Business of Research | Comments Off

Consumers won’t pay to preserve ‘priceless’ memories

Back in the day, when capturing moments in time meant using film and paying to have the photos developed, I was notorious for having dozens of old shoe boxes full of loose photos in my closet – alongside dozens of … Continue reading

Posted in Behavioral Economics, Consumer Psychology, Consumer Research | Comments Off

StubHub goes all-in: a cautionary tale in pricing research

There’s been an ongoing call from consumers in recent years for honesty and transparency in marketing. After all, the last thing anyone wants is to feel like someone is pulling a fast one on them. There’s evidence of this, especially, … Continue reading

Posted in Consumer Psychology, Consumer Research, Market Research in the News, Promotion Research, Shopper Insights | Comments Off

’Tis the season of self-denial – Should marketers pay attention?

I live a life of perfect moderation all year round (har har) so I don’t make New Year’s resolutions and I don’t participate in Lenten fasting. But according to a study from Barna Group, conducted among 1,026 American adults, 17 … Continue reading

Posted in Consumer Psychology, Consumer Research, Lifecycle/Lifestyle Research | Comments Off

Sorry students, spring break means quality family time!

I think this might be the worst time of year to be a Minnesotan on Facebook. It’s March, which sounds like warm weather should be on its way . . . but it’s not. So instead, I hunker down at … Continue reading

Posted in Consumer Research | Comments Off

Everyone’s Irish today: A St. Patty’s infographic

It’s St. Patrick’s Day once again and while many Irish and Irish-for-a-day consumers did the bulk of their celebrating over the weekend, we’re still feeling pretty festive here at Quirk’s! (Did you know that Quirk is an Irish surname, adapted … Continue reading

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Percent planning to save their tax refund hits new high

Having a plethora of options for how to use their tax refunds, more Americans this year are opting to stash their cash away for a rainy day. According to a press release on the National Retail Federation’s Tax Returns Survey … Continue reading

Posted in Consumer Psychology, Consumer Research, Financial Services Research, Shopper Insights | Comments Off