Category Archives: Concept Research

Insights in Action: Ethnography sharpens Gillette razor launch in India

Just wanted to bring to your attention a great long-form piece by the AP’s Mae Anderson on Procter & Gamble’s adventures in ethnography as it determined how to sell its Gillette razors in India. The article offers, as one quoted … Continue reading

Posted in Brand and Image Research, Concept Research, Ethnic/Multicultural Research, Ethnographic Research, International Research | Comments Off

How to banish attention vampires and other scary brainstorming bugaboos

For most of us, the arrival of Halloween evokes childhood memories of trick-or-treating, jack-o’-lanterns, ghosts, goblins, witches – and staying up late to watch horror movies like Friday the 13th and A Nightmare on Elm Street. Although the spooky traditions … Continue reading

Posted in Brainstorming Research, Concept Research, Market Research Best Practices | 1 Comment

Insights in action: Pulte Group builds on research findings

Head over here for a fun (if you’re in the research biz) piece from CNBC on how home-builder Pulte Group has found great value in building and testing full-scale prototypes of floor plans with consumers in a Chicago warehouse. It’s … Continue reading

Posted in Concept Research, Innovation in Market Research, Market Research in the News, Moderating, Qualitative Research | Comments Off

Mountain Dew crowdsourcing project goes off the rails

Crowdsourcing is a growing trend in the research industry, garnering praise for facilitating true collaboration and for engaging fans and consumers by letting their voices be heard – unfiltered. And while crowdsourcing has worked for Ben & Jerry’s, vitaminwater and … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Market Research Humor, Name Development Research, Product Research, Social Media and Marketing Research | 3 Comments

This executive understands how to use research

One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading

Posted in Concept Research, Focus Groups, Market Research Best Practices, Media Research, Qualitative Research, Quantitative Research | 2 Comments

This idea could never have come from Dunder Mifflin’s research department

I’m sure many of you have read about Quill’s new Dunder Mifflin copy paper. Beyond being a really great idea, and one of those “why didn’t someone do this years ago?” kinds of things, and changing my perception of Quill … Continue reading

Posted in Brand and Image Research, Concept Research, Consumer Research, Product Research | Comments Off

Focus group: Should a beer bottle have breasts?

Several years ago I stumbled upon this video and I’ve finally gotten the courage to share it (perhaps against my better judgement). I have no idea why this video was created, but I certainly hope it was meant as a joke. It … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Consumer Research, Focus Groups, Food/Sensory Research, Market Research Humor, Packaging Research, Product Research, Qualitative Research | Comments Off

Is an oatmeal facial the pathway to product innovation?

Lately I’ve noticed several foods now touting the presence of “all-natural” ingredients. For example, one of our household faves is Quaker Instant Oatmeal. Our kids love the apples and cinnamon variety and as parents we appreciate the convenience of stirring … Continue reading

Posted in Business and Product Development, Competitive Intelligence, Concept Research, Food/Sensory Research, Uncategorized | Comments Off

The value of checking your emotions at the door

This past week here at Quirk’s we had a meeting with the firm that administers our 401(k) program. We all know the stock market roller coaster can be very stress-inducing and it is extremely difficult to separate our own emotions … Continue reading

Posted in Business and Product Development, Concept Research, Consumer Research, Market Research Best Practices, Marketing Best Practices, The Business of Research | Comments Off

Temporary is here to stay

An article on pop-up stores in the November 15-21 Bloomberg Businessweek got me to thinking about some of the rich ethnographic opportunities they present to researchers. Beyond including one of the best unintentionally great quotes I’ve seen lately (“This whole … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Ethnographic Research, Food/Sensory Research, Product Research | Comments Off