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Category Archives: Concept Research
Mountain Dew crowdsourcing project goes off the rails
Crowdsourcing is a growing trend in the research industry, garnering praise for facilitating true collaboration and for engaging fans and consumers by letting their voices be heard – unfiltered. And while crowdsourcing has worked for Ben & Jerry’s, vitaminwater and … Continue reading
This executive understands how to use research
One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading
This idea could never have come from Dunder Mifflin’s research department
I’m sure many of you have read about Quill’s new Dunder Mifflin copy paper. Beyond being a really great idea, and one of those “why didn’t someone do this years ago?” kinds of things, and changing my perception of Quill … Continue reading
Posted in Brand and Image Research, Concept Research, Consumer Research, Product Research
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Focus group: Should a beer bottle have breasts?
Several years ago I stumbled upon this video and I’ve finally gotten the courage to share it (perhaps against my better judgement). I have no idea why this video was created, but I certainly hope it was meant as a joke. It … Continue reading
Is an oatmeal facial the pathway to product innovation?
Lately I’ve noticed several foods now touting the presence of “all-natural” ingredients. For example, one of our household faves is Quaker Instant Oatmeal. Our kids love the apples and cinnamon variety and as parents we appreciate the convenience of stirring … Continue reading
Posted in Business and Product Development, Competitive Intelligence, Concept Research, Food/Sensory Research, Uncategorized
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The value of checking your emotions at the door
This past week here at Quirk’s we had a meeting with the firm that administers our 401(k) program. We all know the stock market roller coaster can be very stress-inducing and it is extremely difficult to separate our own emotions … Continue reading
Temporary is here to stay
An article on pop-up stores in the November 15-21 Bloomberg Businessweek got me to thinking about some of the rich ethnographic opportunities they present to researchers. Beyond including one of the best unintentionally great quotes I’ve seen lately (“This whole … Continue reading
Posted in Brainstorming Research, Brand and Image Research, Concept Research, Ethnographic Research, Food/Sensory Research, Product Research
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