Category Archives: Competitive Intelligence

Fake reviews point up dangers of relying on social media data

There has been a lot of emphasis in the marketing research industry recently about mining social media and other Web sites and combining the data with text analytics in order to get a true understanding of consumers’ views. Many in the … Continue reading

Posted in Competitive Intelligence, Market Research Best Practices, Market Research in the News, Research Industry Trends, Research Software, Social Media and Marketing Research, Uncategorized | 4 Comments

Is there a Greek yogurt in your brand’s future?

Reading a recent article about how yogurt titans General Mills (Yoplait) and Group Danone (Dannon) were caught spoonless by the Greek yogurt craze, I was floored by one analyst’s take that the firms were surprised by Greek yogurt’s rapid rise. … Continue reading

Posted in Competitive Intelligence, Consumer Research, Food/Sensory Research, Social Media and Marketing Research | 6 Comments

Is an oatmeal facial the pathway to product innovation?

Lately I’ve noticed several foods now touting the presence of “all-natural” ingredients. For example, one of our household faves is Quaker Instant Oatmeal. Our kids love the apples and cinnamon variety and as parents we appreciate the convenience of stirring … Continue reading

Posted in Business and Product Development, Competitive Intelligence, Concept Research, Food/Sensory Research, Uncategorized | Comments Off