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Category Archives: Competitive Intelligence
Fake reviews point up dangers of relying on social media data
There has been a lot of emphasis in the marketing research industry recently about mining social media and other Web sites and combining the data with text analytics in order to get a true understanding of consumers’ views. Many in the … Continue reading
Is there a Greek yogurt in your brand’s future?
Reading a recent article about how yogurt titans General Mills (Yoplait) and Group Danone (Dannon) were caught spoonless by the Greek yogurt craze, I was floored by one analyst’s take that the firms were surprised by Greek yogurt’s rapid rise. … Continue reading
Is an oatmeal facial the pathway to product innovation?
Lately I’ve noticed several foods now touting the presence of “all-natural” ingredients. For example, one of our household faves is Quaker Instant Oatmeal. Our kids love the apples and cinnamon variety and as parents we appreciate the convenience of stirring … Continue reading
Posted in Business and Product Development, Competitive Intelligence, Concept Research, Food/Sensory Research, Uncategorized
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