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Category Archives: Business-To-Business Research
How to avoid the B2B commodity death spiral
Take a good hard look at your new product development strategies. What words come to mind? Do you think, “Fresh, daring and original!”? Or do you think, “Hmm, now where have I seen this before?” If your widgets look suspiciously … Continue reading
Quality control and judgment calls: Would you count this survey complete?
Filling quotas with high-quality completes while providing quick turnaround is the aspiration of every researcher. Unfortunately, researchers are sometimes forced to choose between the two. Back in college when I worked as a telephone interviewer, I was calling on a … Continue reading
