Category Archives: Business-To-Business Research

Software execs like social media but rely on face-to-face for marketing

The use of social media in corporate marketing remains high and mobile marketing is gaining significant ground, according to an annual survey of marketing executives released by the Software and Information Industry Association (SIIA), a trade association for the software … Continue reading

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Keep those e-mail subject lines … extra-long?

Brevity may be the soul of wit but not so the B2C e-mail subject line. As reported by Marketing Charts, a July study from Adestra found that the longer the length (in characters) of a B2C e-mail subject line, the … Continue reading

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How to avoid the B2B commodity death spiral

Take a good hard look at your new product development strategies. What words come to mind? Do you think, “Fresh, daring and original!”? Or do you think, “Hmm, now where have I seen this before?” If your widgets look suspiciously … Continue reading

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Quality control and judgment calls: Would you count this survey complete?

Filling quotas with high-quality completes while providing quick turnaround is the aspiration of every researcher. Unfortunately, researchers are sometimes forced to choose between the two. Back in college when I worked as a telephone interviewer, I was calling on a … Continue reading

Posted in Business-To-Business Research, Interviewing, Market Research Humor, Quantitative Research, Telephone Interviewing, The Business of Research | 5 Comments