Category Archives: Business and Product Development

Eight Web predictions for 2012

The new near is less than two weeks away and we’ve set our sights on 2012. As the producer of our Web site, I’m always interested in what each new year brings in regard to the Web. Thanks to my … Continue reading

Posted in Business and Product Development, Innovation in Market Research, Online Surveys and Research | 1 Comment

Gone but not forgotten – the power of branding

Every company or product has a brand. In these days of SEO and clicks it’s easy to forget the impact that branding can have. ABC’s launch of its new series Pan Am showcases the impact of branding. Pan Am Airways … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development | Comments Off

When tracking customer feedback, could the customer be the problem?

One advantage of being a small business is that we tend to have direct contact with our customers. This contact is vital to the way we operate our business.  On a daily basis we hear what is working or not … Continue reading

Posted in Business and Product Development, Customer Satisfaction, Data Collection/Field Services, Market Research Best Practices, Social Media and Marketing Research | 2 Comments

Is an oatmeal facial the pathway to product innovation?

Lately I’ve noticed several foods now touting the presence of “all-natural” ingredients. For example, one of our household faves is Quaker Instant Oatmeal. Our kids love the apples and cinnamon variety and as parents we appreciate the convenience of stirring … Continue reading

Posted in Business and Product Development, Competitive Intelligence, Concept Research, Food/Sensory Research, Uncategorized | Comments Off

The value of checking your emotions at the door

This past week here at Quirk’s we had a meeting with the firm that administers our 401(k) program. We all know the stock market roller coaster can be very stress-inducing and it is extremely difficult to separate our own emotions … Continue reading

Posted in Business and Product Development, Concept Research, Consumer Research, Market Research Best Practices, Marketing Best Practices, The Business of Research | Comments Off

Is Kim Kardashian a market research guru?

Just the other day, Kim Kardashian appeared on the Today Show and was interviewed by Matt Lauer. She and her sisters are more than reality TV stars – they are now a full-fledged brand. In addition to their TV shows, … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Focus Groups, Innovation in Market Research, Market Research Case Studies, Market Research Techniques, Packaging Research | 2 Comments