Category Archives: Brand and Image Research

As World Cup nears, ambush marketing takes to the field

With international marketers readying for the upcoming FIFA World Cup, the Global Advertising Lawyers Alliance (GALA) has released Ambush Marketing: A Global Legal Perspective, which summarizes laws and other rules governing ambush marketing in 52 countries around the world. “Ambush … Continue reading

Posted in Advertising Research, Brand and Image Research, Marketing Best Practices, Media Research, Television Research | 1 Comment

Lily Allen deems MR ‘totally unhelpful’

Though she may not have the late Steve Jobs’ clout, British singer Lily Allen is yet another celebrity who’s spoken out to publicly criticize the value – and validity – of marketing research. According to an April 24th interview (warning: explicit … Continue reading

Posted in Brand and Image Research, Consumer Research, Focus Groups, Market Research in the News, Qualitative Research | 9 Comments

Chinese luxury consumers putting a premium on craftsmanship

While high-earning Chinese consumers are known for their love of luxury items and the status they can confer, new research from Mintel reveals there is a new characteristic these consumers are looking for: craftsmanship. Indeed, according to Mintel, “craftsmanship” was … Continue reading

Posted in Apparel, Brand and Image Research, Chinese Consumers, International Research, Luxury/Wealthy Markets | Comments Off

What are consumers’ top 10 GMO-related questions?

The results of a new national survey, commissioned by trade groups GMO Answers and the Council for Biotechnology Information, identify the leading questions consumers have about genetically modified organisms (GMOs) and how our food is grown. The survey was conducted … Continue reading

Posted in Agriculture Research, Brand and Image Research, Consumer Psychology, Food/Sensory Research, Shopper Insights | Comments Off

Sapient CMO on the multi-screen success of March Madness

March Madness is upon us. Tomorrow is the first full day of games for the 2014 NCAA men’s basketball championship tournament and the deadline to submit the perfect bracket to get your hands on Warren Buffett’s $1 billion is fast … Continue reading

Posted in Advertising Research, Brand and Image Research, Media Research, Social Media and Marketing Research, Television Research | Comments Off

Among a lackluster lot, WeatherTech and American classics took top honors for Super Bowl 2014 ads

It’s been over a month since Super Bowl XLVIII, and Quirk’s has yet to provide its usual post-game follow-up! If our own water-cooler conversation is any indication of general public sentiment, the action on the field and the advertising left … Continue reading

Posted in Advertising Research, Brand and Image Research, Television Research | Comments Off

Study examines world regulators’ responses to green marketing claims

The Global Advertising Lawyers Alliance (GALA) has released Green Marketing: A Global Legal Perspective, a study which found that 54 percent of the countries surveyed had legal or self-regulatory challenges to marketers’ “green” claims and 15 percent have recently released … Continue reading

Posted in Brand and Image Research, International Research, Shopper Insights | Comments Off

A pre-Super Bowl beer chaser

As America gears up for Super Bowl XLVIII, data from Seattle researcher Survey Analytics shows which beer brands will be flying off the shelves, how much money the average American is expected to spend and who’s really brewing in their … Continue reading

Posted in Brand and Image Research, Consumer Research | Comments Off

Does time-related information increase the impact of postitive online reviews?

Many companies are increasingly confused and upset about how to deal with negative online consumer reviews, says Zoey Chen of Georgia Tech Scheller College of Business. One way to overcome consumers’ overreliance on negative word of mouth would be to … Continue reading

Posted in Brand and Image Research, Food/Sensory Research, Social Media and Marketing Research | Comments Off

Consumers appreciate birthday wishes from brands – especially when they include discounts

A recent survey conducted by New York analytics and marketing technology provider Fulcrum found that 74 percent of consumers who received birthday messages from a company they do business with thought more positively of the company afterwards. Eighty-eight percent of … Continue reading

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