Category Archives: Brand and Image Research

Digital revolution stimulates change in shopper marketing

Shopper marketing has undergone a metamorphosis since the advent of digital marketing, evolving into an omnichannel approach designed to reach shoppers at all touchpoints. Those are among the key findings of new research from the Association of National Advertisers (ANA), … Continue reading

Posted in Behavioral Economics, Brand and Image Research, Consumer Research, Customer Satisfaction, Market Research Findings, Shopper Insights | Comment

Saying goodbye to Dos Equis’ ‘most interesting man’

I don’t always pay attention to beer advertisements, but when I do the most interesting man is front and center. There are four things you should know about me before I continue on with this post: I’m a card-carrying Millennial, … Continue reading

Posted in Advertising Research, Brand and Image Research, Market Research in the News | 4 Comments

10 commandments for keeping up with the pace of change

Stan Sthanunathan, senior vice president, consumer and market insights at Unilever, recently spoke during the opening keynote of the MRS’s annual conference, Impact 2016, which took place in London on March 15 and 16. Taking a look at the “seismic … Continue reading

Posted in Brand and Image Research, Innovation in Market Research, Market Research Best Practices, Research Blogs and Communities, State of the Research Industry | 1 Comment

Recent study finds changes in brand engagement

Emotional engagement, a leading-indicator of consumer behavior, sales and corporate profitability, is now more difficult for brands to achieve as the key drivers of brand engagement have shifted dramatically toward emotional values according to the majority of the 72 categories … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Market Research Findings | 2 Comments

Chinese consumers represent an opportunity for the Australian wine industry

A three-year study by the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science funded by Wine Australia is nearing completion and has found the number of people buying imported wine in China and their frequency of consumption was on … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Chinese Consumers, Consumer Psychology, Consumer Research, Customer Satisfaction, Market Research Findings | Comments Off

Most engaging Super Bowl ads in 2016

Doritos, Marmot and Heinz produced the most engaging Super Bowl ads, according to a study which tracked people’s facial expressions while they watched the ads. The study, in which software company Lucid and insight platform Qualtrics teamed up with Realeyes … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research | Comments Off

Final reflections on the 2015 QRCA annual conference

It’s been one week since I flew out to Orlando, Fla. to attend the 2015 QRCA annual conference and – as promised – I’ve compiled a few more tidbits (and photos!) from the event to share with you. If I … Continue reading

Posted in Brand and Image Research, Business and Product Development, Market Research Techniques, Qualitative Research, Research Blogs and Communities, Research Industry Trends | Comments Off

Sales of pumpkin-flavored everything continue to climb

While today is the official first day of fall, I have to confess that I have been indulging in fall flavors for a few weeks now. As usual, it all started with the invasion of pumpkin at my favorite coffee … Continue reading

Posted in Brand and Image Research, Consumer Research, Product Research, Shopper Insights | Comments Off

Reflecting on OmniShopper 2015

I’m back in the office after a busy two days in Chicago attending OmniShopper 2015. This trip marked my first time in Chicago (not counting driving through during a family vacation when I was 10) and I thoroughly enjoyed the … Continue reading

Posted in Advertising Research, Behavioral Economics, Big Data, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Lifecycle/Lifestyle Research, Retailing, Shopper Insights | Comments Off

American consumers choose Jeep as most patriotic brand in new survey

As July 4 draws near Americans are preparing to watch spectacular fireworks displays and have fun with family and friends. But Independence Day also gives marketers an opportunity to celebrate. A new survey of iconic American brands has revealed which … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings | Comments Off