Category Archives: Brand and Image Research

People connects with readers using data-driven giveaways page

Borrowing an age-old approach to market research and data collection, Time Inc.’s People has launched a giveaways page in its Style section managed by Poshly, a survey platform for beauty brands. “We’re seeing data collected at an alarmingly high rate,” … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Survey Development | Comment

Super Bowl fans plan to splurge for game day

The most widely watched sporting event of the year will draw an estimated 184 million viewers when the Seattle Seahawks return to the Super Bowl after last year’s win to face the New England Patriots on Sunday, February 1, for … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research | Comment

Super Bowl commercial myths, exposed

As Americans gear up for Super Bowl XLIX, many are looking forward to one thing: commercials. Data from Ace Metrix provides insights from the past five games, breaking down the biggest Super Bowl ad myths and facts. The study has tracked 263 … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Television Research | 1 Comment

Transforming outdated stores: a strategic marketing investment

Remodeling retail stores boosts sales to new customers by almost 50 percent new research from Monash University has found. According to a report by Marketingmag.com.au, the study, conducted by Tracey Dagger and Peter Danaher of Monash University’s department of marketing, … Continue reading

Posted in Brand and Image Research, Consumer Research, Data Collection/Field Services, Retailing, Shopper Insights | Comment

NFL fan loyalty drops after Ray Rice scandal

A new survey demonstrates how National Football League fan loyalty is affected by action on and off the field. Fan loyalty in the NFL has fallen from first to third place among major league sports as a result of the … Continue reading

Posted in Brand and Image Research, Consumer Research | Comments Off

As World Cup nears, ambush marketing takes to the field

With international marketers readying for the upcoming FIFA World Cup, the Global Advertising Lawyers Alliance (GALA) has released Ambush Marketing: A Global Legal Perspective, which summarizes laws and other rules governing ambush marketing in 52 countries around the world. “Ambush … Continue reading

Posted in Advertising Research, Brand and Image Research, Marketing Best Practices, Media Research, Television Research | 1 Comment

Lily Allen deems MR ‘totally unhelpful’

Though she may not have the late Steve Jobs’ clout, British singer Lily Allen is yet another celebrity who’s spoken out to publicly criticize the value – and validity – of marketing research. According to an April 24th interview (warning: explicit … Continue reading

Posted in Brand and Image Research, Consumer Research, Focus Groups, Market Research in the News, Qualitative Research | 9 Comments

Chinese luxury consumers putting a premium on craftsmanship

While high-earning Chinese consumers are known for their love of luxury items and the status they can confer, new research from Mintel reveals there is a new characteristic these consumers are looking for: craftsmanship. Indeed, according to Mintel, “craftsmanship” was … Continue reading

Posted in Apparel, Brand and Image Research, Chinese Consumers, International Research, Luxury/Wealthy Markets | Comments Off

What are consumers’ top 10 GMO-related questions?

The results of a new national survey, commissioned by trade groups GMO Answers and the Council for Biotechnology Information, identify the leading questions consumers have about genetically modified organisms (GMOs) and how our food is grown. The survey was conducted … Continue reading

Posted in Agriculture Research, Brand and Image Research, Consumer Psychology, Food/Sensory Research, Shopper Insights | Comments Off

Sapient CMO on the multi-screen success of March Madness

March Madness is upon us. Tomorrow is the first full day of games for the 2014 NCAA men’s basketball championship tournament and the deadline to submit the perfect bracket to get your hands on Warren Buffett’s $1 billion is fast … Continue reading

Posted in Advertising Research, Brand and Image Research, Media Research, Social Media and Marketing Research, Television Research | Comments Off