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Category Archives: Brand and Image Research
Airlines are paying attention to their research data – no, really!
For all the Sturm und Drang about the failings of research, it’s always heartening to read an article that shows that research actually works! In his ‘Dear airline, here’s the problem…’ article, which was the April 4 installment of The … Continue reading
Posted in Brand and Image Research, Consumer Research, Market Research in the News, State of the Research Industry
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Unethical or just smart marketing? Piggybacking on the popularity of March Madness
It’s the second full day of games of the 2013 NCAA men’s basketball championship tournament – otherwise known as March Madness – and I, like many other sports-loving Americans, have had my head swimming with all things bracket-related. (Thanks, Marquette, … Continue reading
Posted in Advertising Research, Brand and Image Research, Marketing Best Practices
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Admitting defeat: JCPenney abandons ‘Fair and Square’
In past blogs, I’ve written about the advent and subsequent struggles of JCPenney’s Fair and Square pricing system. Through Quirk’s reader comments, JCPenney’s executive restructuring and, you know, general public outcry, it’s been no secret that Fair and Square wasn’t … Continue reading
Super Bowl ad-champs use paws and guffaws
What’s the key to winning this Sunday’s Super Bowl ad shootout? Data from Mountain View, Calif., research firm Ace Metrix shows that nearly every top-10 Super Bowl ad for the last three years has used either humor and/or animals as … Continue reading
Posted in Advertising Research, Brand and Image Research
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Mountain Dew crowdsourcing project goes off the rails
Crowdsourcing is a growing trend in the research industry, garnering praise for facilitating true collaboration and for engaging fans and consumers by letting their voices be heard – unfiltered. And while crowdsourcing has worked for Ben & Jerry’s, vitaminwater and … Continue reading
Our coupon culture: JCPenney suffers as ‘Fair and Square’ flops
It’s been a mere four months since retailer JCPenney launched its “Fair and Square” pricing and discount initiative under the leadership of then-president Michael Francis. Following a dismal first-quarter 2012 with shares down 8.5 percent, Francis resigned after just eight … Continue reading
A broader use for Beam’s research?
At the Marketing Research Association’s annual conference on June 4-6 in San Diego, I had the pleasure of attending a presentation by Julian Cohen, Beam Global Spirits and Wine’s self-proclaimed “answerer of questions.” The presentation, titled, “An Insights Director, a … Continue reading
Posted in Brand and Image Research, Consumer Research, The Business of Research
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Are your marketing dollars being funneled to your competitors?
Not long ago I read that Google was under investigation by American regulators over whether it manipulates results to block competitors and promote its own services. The FTC investigation is driven by claims that Google is using search results and … Continue reading
Posted in Advertising Research, Brand and Image Research, Customer Satisfaction, Marketing Best Practices
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Why you should care about Panera Cares
A recent USA Today piece about the success of the Panera Cares Cafes, at which customers can pay as much or as little as they can afford for their meals, prompted me to do a quick blog post here, in … Continue reading
Posted in Brand and Image Research, Food/Sensory Research
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A Pinterest primer
Lately it’s felt like this is Pinterest’s 15 minutes of fame. Whether the site – which allows users (mainly women at this point) to post or “pin” images or other items of interest to pin boards – is the next … Continue reading
Posted in Brand and Image Research, Consumer Research, Marketing Best Practices, Social Media and Marketing Research
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