Category Archives: Brainstorming Research

How to banish attention vampires and other scary brainstorming bugaboos

For most of us, the arrival of Halloween evokes childhood memories of trick-or-treating, jack-o’-lanterns, ghosts, goblins, witches – and staying up late to watch horror movies like Friday the 13th and A Nightmare on Elm Street. Although the spooky traditions … Continue reading

Posted in Brainstorming Research, Concept Research, Market Research Best Practices | 1 Comment

Mountain Dew crowdsourcing project goes off the rails

Crowdsourcing is a growing trend in the research industry, garnering praise for facilitating true collaboration and for engaging fans and consumers by letting their voices be heard – unfiltered. And while crowdsourcing has worked for Ben & Jerry’s, vitaminwater and … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Market Research Humor, Name Development Research, Product Research, Social Media and Marketing Research | 3 Comments

What’s your research rant?

This year, while in New York at the ARF Annual RE: Think! Convention and Expo, I was invited to attend The Big Speak Easy: A Secret Meeting of the Research Liberation Front. The event was billed as “an unprecedented opportunity for true revolutionaries … Continue reading

Posted in Advertising Research, Association News, Brainstorming Research, The Business of Research | Comments Off

Focus group: Should a beer bottle have breasts?

Several years ago I stumbled upon this video and I’ve finally gotten the courage to share it (perhaps against my better judgement). I have no idea why this video was created, but I certainly hope it was meant as a joke. It … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Consumer Research, Focus Groups, Food/Sensory Research, Market Research Humor, Packaging Research, Product Research, Qualitative Research | Comments Off

Temporary is here to stay

An article on pop-up stores in the November 15-21 Bloomberg Businessweek got me to thinking about some of the rich ethnographic opportunities they present to researchers. Beyond including one of the best unintentionally great quotes I’ve seen lately (“This whole … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Ethnographic Research, Food/Sensory Research, Product Research | Comments Off