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Category Archives: Association News
Reflections on ESOMAR Congress: Asking the big questions to put research findings in the context of consumers
I’m back stateside from the ESOMAR Annual Congress and it’s taken some time to process everything that was packed into those three days. This was my first European marketing research conference and I was thankful for the opportunity to hear … Continue reading
Posted in Association News, Consumer Research, International Research, Research Industry Trends, State of the Research Industry
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The ARF Re:think 2011! in pictures
The ARF 75th Anniversary Convention was held on March 20-23 and thanks to Nelson Davis of research firm AIP New York, you can see what you missed – or see what you looked like after a long day of sessions. Click … Continue reading
Posted in Advertising Research, Association News, Market Research in the News, Names in the News
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What’s your research rant?
This year, while in New York at the ARF Annual RE: Think! Convention and Expo, I was invited to attend The Big Speak Easy: A Secret Meeting of the Research Liberation Front. The event was billed as ”an unprecedented opportunity for true revolutionaries … Continue reading
Posted in Advertising Research, Association News, Brainstorming Research, The Business of Research
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